Mr Winston-Salem said:
When your "local" radio stations are nothing more than an IPod on a transmitter with commercials, then it makes sense to buy an IPod and enjoy the music with no commercials. The corporate board room radio has companies under pressure to make more and more money from the same properties for stockholders who know nothing about radio. Part of that is cutting local programing and the local talent behind it in favor of cheaper national programing that fits with their brand. It wouldn't surprise me if this new Kiss didn't have any local talent in the mornings. It's not a CC thing, but an everybody's doing thing. It is something we have to accept. As far as HD, that's one of those us radio geeks things. Most don't know about it. Now that the playing field for radio is the same as that of satellite, it makes the satellite product more attractive. As long as radio is local, or at least more local, it has an advantage. These days, young people don't look at radio the same anymore and have noticed the only difference between it and some of the other choices out there are commercials. That explains today's radio audience and why radio will continue to shift from local to national. CC has proven to be very innovative and will be a strong competitor, due to the pressure from stockholders. The future of radio won't include shows like swap n' shop, local bands or high school football though.
Those of you defending corporate radio will until the end and those of us who would like the return of local radio will also keep defending it until the end. I remember one time right after a purchase, employees went on vaction with their families only to find their job was cut while on vacation. No warning. There are always surprises. I don't think CC in the Triad would ever do anything like that though. That was extremely cold and different from the days when the owner was in the other room.
If you look at the history of radio, what we are seeing right now as far as the proliferation of syndicated programming goes is actually a return to the early days of radio. In the 20's, 30's, 40's and even into the 50's, most popular stations in the country carried syndicated programming from CBS, NBC, Mutual, ABC and other smaller networks. Even most local stations carried one of the networks morning shows such as Arthur Godfrey, The Breakfast Club with Don McNeill or any of the dozens of syndicated programs offered. For those of you who remember Bob Poole from WBIG, even he at one time did a syndicated show on the Mutual Network. Then after morning drive, stations carried Soap Operas and variety shows at night. The Grand Ole Opry is one of the longest running syndicated radio shows in history. If you find an old programs listing of a radio station even well into the 50's, you will see that most of their programming was not local but syndicated.
The move to completely local programming didn't happen until the late 50's when TV took all of the most popular shows. Then radio started concentrating on music programming and having local jocks.
When the FM revolution started taking off in the 70's and AM's found they couldn't compete with music formats, they started moving to talk programming. Then we started to see more syndication again. This time of talk programming. ABC had a 24 hour talk network it offered in whole or in part to affiliates in the early 80's. Other smaller networks started offering several hours of talk programming each day to stations. Eventually, syndicated programming started appearing on FM's when networks started offering 24 hour music channels to local stations and the most popular show hosts in the country started syndicating their shows. Now we have Imus, Stern, John Boy and Billy, Opie and Anthony, Don and Mike, ESPN, Tom Joyner, Rush Limbaugh, Sean Hannity, Air America.....the list goes on and on. We have actually come full circle back to where radio started.
Our memories of radio, with the local jock, and local programming is actually not what radio has been for most of it's existence. So to say that if a station carries a syndicated morning show or if they use a jock from another market to voice track a music show, that they are not somehow serving their community or is destroying local radio, is completely bogus.