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Strategic Image Construction

Z

zDaveKing1

I no longer work in radio. I decided to become a teacher (at least for right now).I wrote this article about a year and half ago while working a weekend jock position. I am considering using this article for the radio portion of my media studies class. I am curious what people working in radio think about the concepts.

http://www.davekingworld.com/strategic.htm
 
All arrows point to the listener.

In the diagram where the arrow is pointing from the "Internet presence" to "On-Air" the arrow should also go the other way. On Air directing the listeners to go online rather than just listen....

-Lloyd
 
Dave, you've hit the nail on the head... hard! I'll post a link to this on my blog... it's brilliant, and a lot of stations (who aren't doing so right now) ought to take heed.
 
If zDaveKing1 is the Dave King that used to with CC/Vegas. Son, get back in the business. You rock!
Unless you wanted to get out ;) then you are a smart man, who rocks. 8) If your not that Dave King,
you share the name with another guy that does amazing imaging!
 
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