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Streaming stations stunningly sucessful gaining listeners!
- Thread starter SUPERCASTER
- Start date
it could also be that pretty much every station on every major usa network is streaming at 32kb or less as thier highest available quality. i'm surprised they didnt ask why they listened to each of them, with at least a few options.
not to mention many listener's local stations are of the same format that many of the stations from other markets are anyways, so all they have to do is flip on the dial if they want that. hear's "stats" would confirm this too, if thier margin of error isn't as bad as i think it is.
of course ^ doesn't apply to all stations, but these things are skewing the results bigtime imo, and therefore this "statistic" doesn't prove what they are trying to prove at all.
if u care, i would take thier "stats" this way:
the younger the generation, the more they are getting used/conditioned to search out niche content. let's just face it, the younger you are, the less easy it is to find niche programming on FM/AM dial that you would prefer over your own content. the net has a big advantage in this reguard, and it's just going to keep gaining more advantage as "interactive" content becomes more & more niche.
if you wanna be hangin at the top of the pops with yahoo, aol, etc... you already missed your boat unless you have a lot of money. (and even then, good luck mang)
j
p.s. check out the RRadio surveys by my friend Kevin Dardis. much more pertient stats imo.
http://www.rradionetwork.com/agencyinfo.htm (click on left "view data from")
not to mention many listener's local stations are of the same format that many of the stations from other markets are anyways, so all they have to do is flip on the dial if they want that. hear's "stats" would confirm this too, if thier margin of error isn't as bad as i think it is.
of course ^ doesn't apply to all stations, but these things are skewing the results bigtime imo, and therefore this "statistic" doesn't prove what they are trying to prove at all.
if u care, i would take thier "stats" this way:
the younger the generation, the more they are getting used/conditioned to search out niche content. let's just face it, the younger you are, the less easy it is to find niche programming on FM/AM dial that you would prefer over your own content. the net has a big advantage in this reguard, and it's just going to keep gaining more advantage as "interactive" content becomes more & more niche.
if you wanna be hangin at the top of the pops with yahoo, aol, etc... you already missed your boat unless you have a lot of money. (and even then, good luck mang)
j
p.s. check out the RRadio surveys by my friend Kevin Dardis. much more pertient stats imo.
http://www.rradionetwork.com/agencyinfo.htm (click on left "view data from")
A
apco25
Guest
Mine has been steadily increasing listenership, but even being a gold based R&B station with a primary 35-44 audience, my listenship in the evenings are poor, and weekends suck. I hit my bandwidth capacity at times of the day between 6 am - roughly 3-4 pm PST. It seems like I only hit the cubicle listenership. The office workers. It seems like adults have nothing to do with online llistening in the evening.
I haven't hit my current potential as i will be looking for a new stream supplier who can get me on Shoutcast steadily without the bull****. But I am In the top 1300 rank radio stations at LIVE 365. How do you get the over 25 to listen in the evening?
I haven't hit my current potential as i will be looking for a new stream supplier who can get me on Shoutcast steadily without the bull****. But I am In the top 1300 rank radio stations at LIVE 365. How do you get the over 25 to listen in the evening?
Diversity. Unfortunately I cant tell you what our research shows, but you might try altering your format for that daypart and see what works & what doesnt. Juts make sure you're following a real trend, and not just a fluxuation. 
The night listeners arn't the only super-sticky demo. Don't underestimate your global audience. If you want to increase AQH, you're going in right direction for night & overseas listeners. Case in point: radioio does *very* well at night/weekends and overseas. We're the only network on Ando (webcast metrics) that has had a gain in AQH when increasing the daypart from workdays, to include nights & weekends. I *know* a plan to get night/weekend listeners can work well, but requires working at it.
Another thing that will help is to educate your listeners about the alternatives to computer-based listening, a good set-top box or the Torian InFusion we were talking about. You might be surprised how many people... #1 dont know they exist and #2 would use them to listen when they wouldn't normally with a computer.
j
The night listeners arn't the only super-sticky demo. Don't underestimate your global audience. If you want to increase AQH, you're going in right direction for night & overseas listeners. Case in point: radioio does *very* well at night/weekends and overseas. We're the only network on Ando (webcast metrics) that has had a gain in AQH when increasing the daypart from workdays, to include nights & weekends. I *know* a plan to get night/weekend listeners can work well, but requires working at it.
Another thing that will help is to educate your listeners about the alternatives to computer-based listening, a good set-top box or the Torian InFusion we were talking about. You might be surprised how many people... #1 dont know they exist and #2 would use them to listen when they wouldn't normally with a computer.
j
A
apco25
Guest
Pretty much I keep a constant sound, because I am transmitting a global audience. And I don't want to sound all over the place even though I have a wide range mainstream playlist in the first place.
It seems the only way at the moment to get an online evening audience is program rap, jamz, old school, trance , dance, weird freaky eclectic or maybe Metallaca. And it would scare off my daytime audience.
Yes in the evenings or weekends I get listened to primarily overseas, from Germany, China, Japan, etc. that's what's mostly listening. Until those WIFI devices are readily available and gets the exposure like the IPOD...then I can see a young adult audience that I get in the daytime listening.
It seems the only way at the moment to get an online evening audience is program rap, jamz, old school, trance , dance, weird freaky eclectic or maybe Metallaca. And it would scare off my daytime audience.
Yes in the evenings or weekends I get listened to primarily overseas, from Germany, China, Japan, etc. that's what's mostly listening. Until those WIFI devices are readily available and gets the exposure like the IPOD...then I can see a young adult audience that I get in the daytime listening.
dozens of wifi devices have been available for years. and ethernet-only nearly 10 years now. but i agree, the manufacturers that can afford huge ad campaigns arn't doing it.
being "all over the place" isn't what i meant. i wouldn't recommend changing much, just the times of certain types of tracks that you already play. otherwise you wont be observing trend, just flux. it's not easy without decent scheduling & building your music database up to support whatever is differentiating that you find works better during a particular daypart. (cough*musicmaster*cough)
being "all over the place" isn't what i meant. i wouldn't recommend changing much, just the times of certain types of tracks that you already play. otherwise you wont be observing trend, just flux. it's not easy without decent scheduling & building your music database up to support whatever is differentiating that you find works better during a particular daypart. (cough*musicmaster*cough)
A
apco25
Guest
I should've considered I haven't done that badly when considering no promotion, no sponsoring , no advertising. Just sending a stream out there and letting Live 365 do the rest, along with 10000 stations, that's not saying much. But there gradually finding me.
What I don't get, whether it's inside or outside my genre, I sound very professional compared to many of the the top stations that have ten times the TLH then I have. They sound like a CD shuffle board player, and very flat audio. Even the Yahoos and the Comcast or Rhapsody's at times can put you to sleep. They just have that flatness to it, and 2-3 second dead spots that can be....ahhhuhhh, yawning.
What I don't get, whether it's inside or outside my genre, I sound very professional compared to many of the the top stations that have ten times the TLH then I have. They sound like a CD shuffle board player, and very flat audio. Even the Yahoos and the Comcast or Rhapsody's at times can put you to sleep. They just have that flatness to it, and 2-3 second dead spots that can be....ahhhuhhh, yawning.
apco25:
If you don't mind handling your own music rights, then [email protected] might be able to give you a good deal. His contact information is at the bottom of his webpage: www.wnar-am.com. He streams for several stations.
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