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STREETZ 94.5 - ATL's NEW HIP-HOP STATION

Meh. A few thoughts while listening to Streetz v. 2.0 online:

1) Steve Hedgwood must really, really hate Radio One and his former bosses.

2) Again with 'Streetz', huh? Though I guess it would be silly to use 'Power' or 'Super Country' by comparison.

3) The 'Streetz' branding isn't great, but...shouldn't you register 'streets945.com' and all of its variations if you're going to have an online presence?

4) No great objections to the music or the overall sound, but Atlanta already had this on two full market signals (plus 102.9). There's no beating WVEE or WHTA, so why not experiment out of the gate?

5) Just throwin' these things out there: All of Praise 102.5's gospel music competitors exist on AM. Kiss 104.1 doesn't dabble predominantly in Classic R&B anymore. To my knowledge, no outlet in Atlanta is using Cumulus' 'Classic Hip-Hop' service. Oh, and '1000 apples' says the 2 Live Stews would love their own show once again, even if its not on WQXI 790--and not specifically sports-talk.

6) Steve Hedgwood must really, really hate Radio One and his former bosses.
 
Business wise I don't understand this move. You have a fringe signal trying to compete TWO full market signals. At a time where revenue for urban stations is in decline. Now if they make this station more community focused then this makes a little more sense.
 
trock said:
Business wise I don't understand this move. You have a fringe signal trying to compete TWO full market signals. At a time where revenue for urban stations is in decline. Now if they make this station more community focused then this makes a little more sense.
Click to expand...

I guess they could go hyper-local and start naming the 'turf' they claim: Sweet Auburn and North Peachtree, check it. Frank Ski--you betta not show up near Ponce de Leon, son!

Good points all around, though. How much more 'community focused' could they be compared to 103.3 and 107.9? I give CBS and [especially] Radio One some credit--they aren't running cookie-cutter operations in Atlanta.

94.5 will beat several Pandora stations, but that's about it.
 
i heard it over the weekend while in Atlanta. How much money is Hegwood is going to keep throwing away money on these failed stations. Atlanta is saturated enough with urban music. he needs to hit a market thats urban deprived.
 
Nate Wesley said:
Meh. A few thoughts while listening to Streetz v. 2.0 online:

1) Steve Hedgwood must really, really hate Radio One and his former bosses.

2) Again with 'Streetz', huh? Though I guess it would be silly to use 'Power' or 'Super Country' by comparison.

3) The 'Streetz' branding isn't great, but...shouldn't you register 'streets945.com' and all of its variations if you're going to have an online presence?

4) No great objections to the music or the overall sound, but Atlanta already had this on two full market signals (plus 102.9). There's no beating WVEE or WHTA, so why not experiment out of the gate?

5) Just throwin' these things out there: All of Praise 102.5's gospel music competitors exist on AM. Kiss 104.1 doesn't dabble predominantly in Classic R&B anymore. To my knowledge, no outlet in Atlanta is using Cumulus' 'Classic Hip-Hop' service. Oh, and '1000 apples' says the 2 Live Stews would love their own show once again, even if its not on WQXI 790--and not specifically sports-talk.

6) Steve Hedgwood must really, really hate Radio One and his former bosses.
Click to expand...


Yes, this is aimed to bring HOT 107.9 down some I'd assume orjust pure payback (lol)??? So far, the music is current Hip-Hop with a strong focus on ATL artist like Future, 2 Chainz, Gucci Mane, etc. The exact music you'd hear on HOT but rarely on V103. The current signal is strong hear on the Eastside where African American population is very high,but there is an app to move the signal to the center of Atlanta. No telling what else Hegwood has planned but this sure is entertaining. BTW,we also have 2 FM nightime pirate reggae stations here on the Eastside of ATL.
 
I wish he would do this in Houston instead of Atlanta where there are already 2 Urbans. Wishful thinking though...
 
mr.ric said:
I wish he would do this in Houston instead of Atlanta where there are already 2 Urbans. Wishful thinking though...
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Yeah, it would nice to see that as well. However, we can just hope for CBS to blow up the current format on KHMX and replace that with a WPGC/WZMX-styled urban-leaning rhythmic format.
 
Nate Wesley said:
2) Again with 'Streetz', huh? Though I guess it would be silly to use 'Power' or 'Super Country' by comparison.

3) The 'Streetz' branding isn't great, but...shouldn't you register 'streets945.com' and all of its variations if you're going to have an online presence?
Click to expand...
KZTS Little Rock is using the "Streetz" nickname. What's wrong with taking on a radio brand that nobody else is using? I can name several stations that do this and are still successful today: KBXX ("The Box"), KYLD ("Wild"; no other station used this till late 90s), WKJX ("The Block"), WIZF ("The Wiz"), WWDM ("Big DM"), WEMX ("Max") and the former KBMB ("The Bomb"). Even if call letters are irrelevant to station images nowadays, not every station has to be nicknamed Hot, Power, Jamz/Jammin, Beat, Kiss, V, Majic/Magic, Mix, and so on. Even a station in Montgomery uses "Yo!" for their old school hip hop station.

5) Just throwin' these things out there: All of Praise 102.5's gospel music competitors exist on AM.
Click to expand...
Mind you Atlanta is in the Bible Belt. It is not uncommon to have at least ONE gospel station on the FM dial in most major cities in this region. And if I read correctly somewhere, Radio One used WPZE as the launching pad for its "Praise" branding for its FM stations launched, although their Houston division did away with theirs for a news station. Even CC jumped in and launched their own FM gospel stations with the "Hallelujah" brand.
Kiss 104.1 doesn't dabble predominantly in Classic R&B anymore. To my knowledge, no outlet in Atlanta is using Cumulus' 'Classic Hip-Hop' service.
Click to expand...
I thought WALR has the old school hip hop format on their HD subchannel. And Atlanta has too huge of an urban population to deprive people of a station focusing on Motown, classic soul, some deep cut Quiet Storm tracks and funk.
 
bringbackradio said:
Nate Wesley said:
2) Again with 'Streetz', huh? Though I guess it would be silly to use 'Power' or 'Super Country' by comparison.

3) The 'Streetz' branding isn't great, but...shouldn't you register 'streets945.com' and all of its variations if you're going to have an online presence?
Click to expand...
KZTS Little Rock is using the "Streetz" nickname. What's wrong with taking on a radio brand that nobody else is using? I can name several stations that do this and are still successful today: KBXX ("The Box"), KYLD ("Wild"; no other station used this till late 90s), WKJX ("The Block"), WIZF ("The Wiz"), WWDM ("Big DM"), WEMX ("Max") and the former KBMB ("The Bomb"). Even if call letters are irrelevant to station images nowadays, not every station has to be nicknamed Hot, Power, Jamz/Jammin, Beat, Kiss, V, Majic/Magic, Mix, and so on. Even a station in Montgomery uses "Yo!" for their old school hip hop station.
Click to expand...
It's not the name I'd go with, to be sure. I'm mostly making fun of it because 1) that's the same name Hedgwood used for his first failed attempt at conquering Atlanta, and 2) you did click on streets945.com to see where it actually goes, didn't you? ;D


bringbackradio said:
5) Just throwin' these things out there: All of Praise 102.5's gospel music competitors exist on AM.
Click to expand...
Mind you Atlanta is in the Bible Belt. It is not uncommon to have at least ONE gospel station on the FM dial in most major cities in this region.
Click to expand...
Re-read what you just wrote. No rule that says there can't be TWO urban gospel stations on the FM dial in Atlanta, right? IIRC, Praise hit big on 97.5 before Radio One improved it for Majic; Praise's current success on 102.5 confirmed its staying power. Trying to out-gospel one Class A (102.5's 3000 watts/under 500 feet vs 250 watts/1000 feet @ 94.5) isn't as hopeless as throwing spit-balls at two Class C's.

Hedgwood could've bought or inked an LMA deal with WYZE 1480; he'd have music and local talent/programming in place instantly. Or he could have gone at it alone, leaning on Sheridan's The Light or Urban Choice Media's Rejoice Musical Soulfood services. I'd have picked the latter approach (with local hosts in the mornings and afternoons) to match 102.5's reliance on music.


bringbackradio said:
Kiss 104.1 doesn't dabble predominantly in Classic R&B anymore. To my knowledge, no outlet in Atlanta is using Cumulus' 'Classic Hip-Hop' service.
Click to expand...
I thought WALR has the old school hip hop format on their HD subchannel. And Atlanta has too huge of an urban population to deprive people of a station focusing on Motown, classic soul, some deep cut Quiet Storm tracks and funk.
Click to expand...
All the more reason to carve out your own niche instead of 'insufficiently' following the crowd.
 
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