Study: 92% of Listeners Stick Through Breaks... yeah, right.

[OldGringo]

Unless market TSL and TSL per station falls, there will be no such happening.

So you say the 92% number will hold. I say it won't. And, furthermore, I say it's a lie to begin with.

You've done precious little to answer my original post DIRECTLY. The news at the end of my link broadly states that 92% of radio listeners listen completely through spot breaks. There are no caveats. So the smallest most unsuccessful stations in every market must get averaged in with the largest and most successful ones. The talkers with the most loyal listenerships must get averaged in with the music stations with modest listener sampling and bottom of the bucket TSL's.

The number is B.S. Own it, homeslice.

This was done only on stations monitored by MediaMonitor, which means the ones with significant ratings...the ground clutter stations are not monitored as they either do not have a signal at the MediaMonitor location (rimshots) or are brokered, have no spot loads or are of no interest to agencies.

Again, as long as TSL and TSL per listening incident does not change, the 92% figure will not change. The assumption, based on PD advantage, is that most listeners have exhibited this behaviour for the last four decades of Arbitron, but we neverhad minute to minute data before.

 

[SmokeRing]

The assumption, based on PD advantage, is that most listeners have exhibited this behaviour for the last four decades of Arbitron, but we neverhad minute to minute data before.

That's an "assumption" the radio industry clearly is desperate to make.

Won't hold up.