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Study proves listeners want hits, not deep cuts

I'd love to see ClassX or another non com do a music test with hundreds of not only their P1 listeners but a sample of non ClassX listeners and see what the results our. I'm not saying ClassX should be playing 400 to 600 titles. But a music test on their unique format would be a very interesting test.
 
The old 97X WOXY a success for a long time before the owners decided to retire. They broke new artists all the time and was the first station in the area to play U2 among others.
 
WOXY was a success, so, too is CD-102 (the former CD-101) in Columbus.

Neither was/is a big ratings grabber. A 2 or 3 share station.

Do not infer by this I am suggesting they don't or did have fans.

My point is: these stations are an acquired taste and reach a minority of the audience.

But, such stations can have tens of thousands of listeners in a universe where 294 million listen to radio each week. And those listeners can be quite vocal, which, historically, the listeners to both of those stations are.
 
Jason Roberts said:
RockNuts! said:
Marty, you're just another suit. Go away. We like to say on the air that we hang people like you. You don't have to have huge ratings and tons of money to please an audience. It's not all about ratings, it's not all about money. It's about serving the audience that you program to and making them happy. Make people happy and the money will come. If your theories are so wonderful and so perfect, how is it that you suits change your freekin' formats every (what seems like) 3 months? Because your theories work? Idiots!

The fact is, people are just dumb. Ask your study group what they like and don't like and then go back to your phones and emails and answer all of the complaints. INNOVATE or die. It's that simple. Your wonderful suit theories are killing radio and killing the dial. Now go back to your 20 songs and twirl your thumbs. Doesn't anyone care anymore. My how this world has changed.
Click to expand...

And, Nuts...you're another guy who wants to prove that radio hasn't ever known what it was doing. And, you will have only success like the rest of the people who try this. You'll appeal to a small group of devoted listeners, and that's it.

Yes, radio should be about innovation. But, you don't reinvent the wheel. You improve it. You find what the masses want and give it to them. You go after the majority view, not the minority. And that is what people such as yourself don't ever seem to get.

294 million people listen to radio every week. That's not audience chump change. And most don't listen to public radio stations that play 10,000 song titles.

Is there room for both? Of course. And I do support what you do, because there's an audience for it. But, you don't have to compete for ratings as commercial stations do. That's the beauty of non-commercial radio. But, I would contend, if you took the lessons learned by commercial radio, add in an element of common sense "variety" to your programming and avoid the temptation to kill the goose with the golden egg by playing thousands of songs no one cares about or remembers (not saying you are, but I know some who do), a non-comm could get a big audience.

What I'm talking about programming wise is a lot of what the old WGRR used to do.

Do the "suits" miss the big picture sometimes? Absolutely. Some of these companies are so risk averse that they run scared of actually being different. But, then again, I suppose I'd be risk averse if I owed 40 billion dollars, too...It's the big money, and the big debt that's causing this, not so much the people in the business.

I suspect it'll catch up with the ones who deserve it in the end.
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pfoole2012 said:
Nuts....It'd serve you well to listen to Jason's advice. I worked for him. Programming genius.
Click to expand...

If what the old Star 107.9 sounded like is indicative of Jason's programming skills, I would have to second that.
 
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