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Study: Radio Not Losing TSL To New Media

davideduardo

Moderator/Administrator
Staff member
From R&R... first two paragraphs...

A new Arbitron-Edison Media Research study called "The Infinite Dial: Radio's Digital Platforms" found that, although the numbers of people listening to alternative audio platforms has risen substantially over the last year, that listening doesn't seem to be coming at the expense of AM and FM radio.

The study found that among digital radio listeners — those who have listened to Internet radio in the last month, who subscribe to satellite radio or who have ever listened to a podcast — the average daily radio time spent listening is two hours, 48 minutes, compared to two hours, 45 minutes for the average consumer.

Full data at http://www.edisonresearch.com/ and on arbitron website.
 
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