• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Study: Youth Opt for iPods Over Radio

2000 people in the survey. I don't read a whole lot into it. What about the 35,567,534,675,346,345,987.25 people who cannot afford an Ipod, let alone the computer to load it. I love my Ipod too, but I also have a high speed internet and satellite television. I come into contact with people every single day who still don't have computers in their households. When the Ipod gets cheaper, maybe then.. but that's not for a while.

> The Times They Are A-Changin'...
>
> Study: Youth Opt for iPods Over Radio
http://mediaweek.com/mw/news/tv> stations/article_display.jsp?vnu_content_id=1001614304&imw=Y
>
 
> 2000 people in the survey. I don't read a whole lot into it.
> What about the 35,567,534,675,346,345,987.25 people who
> cannot afford an Ipod, let alone the computer to load it. I
> love my Ipod too, but I also have a high speed internet and
> satellite television. I come into contact with people every
> single day who still don't have computers in their
> households. When the Ipod gets cheaper, maybe then.. but
> that's not for a while.
>
> > The Times They Are A-Changin'...
> >
> > Study: Youth Opt for iPods Over Radio
> http://mediaweek.com/mw/news/tv>
> stations/article_display.jsp?vnu_content_id=1001614304&imw=Y
>
> >
>

I think what these stories say is that terrestrial radio no longer has a monopoly on entertainment either in the car, at home, or anywhere. The market is fragmented. People want to hear what they want, not what some moron programmer "thinks" they should hear. Some of the channels on Sirius and XM meet that need; for others, the Ipod (or any other MP3 player) suffices quite nicely. You don't need to be a lottery winner to afford the technology, either.
 
That's why you're already seeing traditional radio mostly cater to those with lower income, and this trend will continue.

> > 2000 people in the survey. I don't read a whole lot into
> it.
> > What about the 35,567,534,675,346,345,987.25 people who
> > cannot afford an Ipod, let alone the computer to load it.
> I
> > love my Ipod too, but I also have a high speed internet
> and
> > satellite television. I come into contact with people
> every
> > single day who still don't have computers in their
> > households. When the Ipod gets cheaper, maybe then.. but
> > that's not for a while.
> >
> > > The Times They Are A-Changin'...
> > >
> > > Study: Youth Opt for iPods Over Radio
> > http://mediaweek.com/mw/news/tv>
> >
> stations/article_display.jsp?vnu_content_id=1001614304&imw=Y
>
> >
> > >
> >
>
> I think what these stories say is that terrestrial radio no
> longer has a monopoly on entertainment either in the car, at
> home, or anywhere. The market is fragmented. People want
> to hear what they want, not what some moron programmer
> "thinks" they should hear. Some of the channels on Sirius
> and XM meet that need; for others, the Ipod (or any other
> MP3 player) suffices quite nicely. You don't need to be a
> lottery winner to afford the technology, either.
>
 
How so. I'd like to see some examples. I don't hear anything that is aimed at a particular class of people.

> That's why you're already seeing traditional radio mostly
> cater to those with lower income, and this trend will
> continue.
>
> > > 2000 people in the survey. I don't read a whole lot into
>
> > it.
> > > What about the 35,567,534,675,346,345,987.25 people who
> > > cannot afford an Ipod, let alone the computer to load
> it.
> > I
> > > love my Ipod too, but I also have a high speed internet
> > and
> > > satellite television. I come into contact with people
> > every
> > > single day who still don't have computers in their
> > > households. When the Ipod gets cheaper, maybe then.. but
>
> > > that's not for a while.
> > >
> > > > The Times They Are A-Changin'...
> > > >
> > > > Study: Youth Opt for iPods Over Radio
> > > http://mediaweek.com/mw/news/tv>
> > >
> >
> stations/article_display.jsp?vnu_content_id=1001614304&imw=Y
>
> >
> > >
> > > >
> > >
> >
> > I think what these stories say is that terrestrial radio
> no
> > longer has a monopoly on entertainment either in the car,
> at
> > home, or anywhere. The market is fragmented. People want
>
> > to hear what they want, not what some moron programmer
> > "thinks" they should hear. Some of the channels on Sirius
>
> > and XM meet that need; for others, the Ipod (or any other
> > MP3 player) suffices quite nicely. You don't need to be a
>
> > lottery winner to afford the technology, either.
> >
>
 
> The Times They Are A-Changin'...
>
> Study: Youth Opt for iPods Over Radio
http://mediaweek.com/mw/news/tv> stations/article_display.jsp?vnu_content_id=1001614304&imw=Y
>

I enjoyed a conversation with a good friend today on this very subject.

While Apple undoubtedly has the best-quality mp3 player on the market, a cursory glance at any electronics store shelf shows some of the off-brands go for as little as $29.99 (for that matter, the iPod "Shuffle" has dropped to around $99 this Christmas). Add to that .99 per-song or $9.99 per-album downloads, and you've got a fraction of what we paid for turntables, CD players, speakers, and Walkmans in the old days. With CD prices rising to close to $20 and several bad tracks per disc, it makes no sense to cling to outdated technology when there are so many consumer-customizable options.

Here's a quick look at who's using the Internet:
http://www.clickz.com/stats/sectors/traffic_patterns/article.php/3446641

From the same site, a statistical look at the rise in Internet radio listenership:
http://www.clickz.com/stats/sectors/entertainment/article.php/3443101

Radio is forcing consumers to seek out new choices, and they are doing it in droves. Once the listeners are gone, there will be no winning them back.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom