• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Stupid ABC15 Commercial

F

formeraa

Just when I thought ABC15 was becoming watchable, they run the stupidest commercial for their 10pm newscast. It says something like "Don't wait until 11pm to get your news. Watch ABC15 News at 10."

Umm, didn't someone tell the consultants that our late newscasts start at 10pm?!? (In other words, 9pm would be an early newscast -- not 10pm)

Why didn't someone here in Phoenix catch the GLARING error before the commercial was aired?!?

Is ABC15 run by total idiots who think we are ignorant???

Unfreakinbelievable!!!
 
A parallel irritant for me is watching an obviously out-of-town manufactured commercial for an in-town business and the VO mispronouncing 'Tempe'.

It is tem-PEE, not TEM-pe.

Almost as bad as people who can't spell Tucson.
 
I finally saw it this afternoon. This would be a great commercial for an independent in most time zones with a 10pm newscast vs. the network stations 11pm. You would think somebody would have caught this.
(Plus the fact that two other stations have a newscast an hour earlier at 9pm)
 
ihEARDtHAT said:
I finally saw it this afternoon. This would be a great commercial for an independent in most time zones with a 10pm newscast vs. the network stations 11pm. You would think somebody would have caught this.
(Plus the fact that two other stations have a newscast an hour earlier at 9pm)
Click to expand...

Plus the fact that NOBODY has a live 11pm newscast in this market!
 
The ABC 15 NEWS commercial is in regards of there competitor 12NEWS. 12NEWS has there Newscast On At 11:00 pm during the Summer Olympics. It just a saying dont stay up that late to get your news.
 
snoopster21 said:
The ABC 15 NEWS commercial is in regards of there competitor 12NEWS. 12NEWS has there Newscast On At 11:00 pm during the Summer Olympics. It just a saying dont stay up that late to get your news.
Click to expand...

Wow, they did all of that to counter 12 News for 2.5 weeks???

Well, it's still a crappy commercial -- they should have been able to find a way to obscurely reference the Olympics (know they can't mention it directly) or the fact the 12 News is running late. They could have said something like "Is your news running late at 11pm this week? If so, join ABC15 News at 10pm" or whatever.
 
snoopster21 said:
The ABC 15 NEWS commercial is in regards of there competitor 12NEWS. 12NEWS has there Newscast On At 11:00 pm during the Summer Olympics. It just a saying dont stay up that late to get your news.
Click to expand...

I'm going to stay up late to get my fill of car crashes, house fires, ghetto shootings and misbehaving adults?

From NaselNews12?

I don't think so Tim! :mad:
 
Here is a response I received from ABC15 regarding the promo/commercial:

ABC15 and Channel 12 have the two highest-rated 10pm newscasts in our market. Due to the summer Olympics, which started Friday, Channel 12's late newscast will be airing at 11pm, or later, throughout the course of the games. The promo you saw was merely a reminder to viewers who may be watching the Olympic programming later that evening that they have a 10pm news option.
 
ihEARDtHAT said:
Here is a response I received from ABC15 regarding the promo/commercial:

ABC15 and Channel 12 have the two highest-rated 10pm newscasts in our market. Due to the summer Olympics, which started Friday, Channel 12's late newscast will be airing at 11pm, or later, throughout the course of the games. The promo you saw was merely a reminder to viewers who may be watching the Olympic programming later that evening that they have a 10pm news option.
Click to expand...

Thanks for following up! The commercial would be much better with some clever (but appropriately obscure) reference to the Olympics. To the average viewer, it's just puzzling!
 
ihEARDtHAT said:
Here is a response I received from ABC15 regarding the promo/commercial:

ABC15 and Channel 12 have the two highest-rated 10pm newscasts in our market. Due to the summer Olympics, which started Friday, Channel 12's late newscast will be airing at 11pm, or later, throughout the course of the games. The promo you saw was merely a reminder to viewers who may be watching the Olympic programming later that evening that they have a 10pm news option.
Click to expand...

I had thought that 15 was, at best, third at 10pm behind 12 and 5. I thought ABC primetime underperformed in the Phoenix market.

They'll be going through some rough times starting in a month when they lose "Wheel of Fortune" and "Jeopardy!" They've (or as I should say, Scripps Corporate has) made a number of programming mistakes in the past year (the Live Well Network on DT2, "RightThisMinute," and not renewing "WOF" and "J!") that they should be going the opposite direction.
 
Eric Stein said:
ihEARDtHAT said:
ABC15 and Channel 12 have the two highest-rated 10pm newscasts in our market.
Click to expand...

I had thought that 15 was, at best, third at 10pm behind 12 and 5. I thought ABC primetime underperformed in the Phoenix market.
Click to expand...

Anyone have the latest results to confirm or deny ABC15's claim for 10pm? Seems every station in town is claiming #1 for one thing or another.
 
ihEARDtHAT said:
Eric Stein said:
ihEARDtHAT said:
ABC15 and Channel 12 have the two highest-rated 10pm newscasts in our market.
Click to expand...

I had thought that 15 was, at best, third at 10pm behind 12 and 5. I thought ABC primetime underperformed in the Phoenix market.
Click to expand...

Anyone have the latest results to confirm or deny ABC15's claim for 10pm? Seems every station in town is claiming #1 for one thing or another.
Click to expand...
And, because there's no real #1, nobody wants to publicly release the numbers! Very frustrating!
 
ihEARDtHAT said:
Here is a response I received from ABC15 regarding the promo/commercial:

ABC15 and Channel 12 have the two highest-rated 10pm newscasts in our market. Due to the summer Olympics, which started Friday, Channel 12's late newscast will be airing at 11pm, or later, throughout the course of the games. The promo you saw was merely a reminder to viewers who may be watching the Olympic programming later that evening that they have a 10pm news option.
Click to expand...

The ABC O&O in my market (which has the top rated newscast) opted to do its regular 10PM newscast and then a second 11PM newscast during the Olympics. They promoted it during the other newscasts like this: "Miss Eyewitness News at 10 because you're watching sports? Make the switch to a special edition of Eyewitness News at 11 tonight." I wonder if it was worth the effort?
 
johndavis said:
The ABC O&O in my market (which has the top rated newscast) opted to do its regular 10PM newscast and then a second 11PM newscast during the Olympics. They promoted it during the other newscasts like this: "Miss Eyewitness News at 10 because you're watching sports? Make the switch to a special edition of Eyewitness News at 11 tonight." I wonder if it was worth the effort?
Click to expand...

Did they actually do a totally new newscast at 11pm? Or was it just basically a repeat of the 10pm newscast? Seems like a lot of effort!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom