DavidEduardo said:
Probably because they feel it builds brand loyalty or attracts people to the station website.
Unless a stream is 100% identical to the on-air signal, Arbitron considers it a separate station. Since stations generally have to avoid, per client orders, running AFTRA talent voiced commercials on the web stream, seldom is a stream 100% identical, so the listenership is not added to the on air signal and the "main" station does not benefit. In fact, if someone finds it easier to listen on the web, such as at work, the station may lose ratings from streaming.
Thanks for that explanation, David.
I am a transplanted North/Central Jerseyan (What exit? Yeah, I know...14C, then 12) and I've occassionally streamed WCBS-AM, NJ 101.5 and WABC (on Saturday Nights). So far I've found the experience to be somewhat uneven. I do have broadband but even so there are drops, skips and "pauses" (some lasting quite a while). NJ 101.5 seems to have about the best "signal" but perhaps that's a function of the number of net "listeners"-- I doubt it's anywhere near 'CBS or 'ABC.
Here in the Rochester area where I live now, a number of stations stream. The only one our family listens to regularly in that way is WXXI-AM, the NPR outlet. The other one I've tried drops content and even entire songs, replacing them with "we'll be right back." (Clearance issues, perhaps?)
When I really need a smooth jazz fix, I'll stream KKSF San Francisco. However, I've found that they're not what they used to be in terms of music selections. It seems to me that there is plenty of commercial swapping going on there, to David's point. Just as well since I doubt I'll be buying my next car from Lexus of Serramonte (even though I do know where it is).
That may be the point with the (un)attractiveness of streaming outside the local market... who's going to travel from points beyond to patronize the local advertisers?
At any rate, while I'm typing this, I'm listening to is my iTunes, which has a deeper and broader playlist than anything out there (~6850 songs and I'm only up to "Stewart, Rod" in pulling in my CDs). Streaming aside, this is the larger issue for radio of all types... and I'm in the demographic that remembers Top 40 on AM, not the "young whipper snappers"...
Cheers,
George in Ellison Park, NY