Well, I wasn't speaking specifically about you as far as being one of my terrestrial radio apologist nemeses on this board, but it is obvious you took it that way. So be it. We will agree to disagree. And unless we want to cull through years of public records, ratings, annual reports, and the such, our opinions will remain just that---opinions. I can agree to that.
My short definition of better Smooth Jazz programming? Expansive playlists, a higher instrumental to vocals ratio, avoiding AC crossovers and overplayed cuts. In other words, the exact opposite of what your consultant friends and colleagues at Broadcast Architecture have been doing for the last decade. I too have been an avid listener of this genre since its inception over 25 years ago (you see Nick, you are NOT the only one), so I do know a little something about this music as well. And this is exactly the kind of arrogance I speak of---that the guys in the studio MUST know more than the morons tuning them in. And as long as we operate under that assumption, perhaps you can clarify some facts for me. Just so I know, your station is BA fed, is it not? If it is, I guess we can call that a FACT. Is it also a FACT that BA has lost over half of their affiliates since October 2008 when they replaced Jones in a number of markets? You see where I am going with this? Aging demos? I have heard this crap peddled before by other terrestrial radio apologists, and I am not buying it. Now here comes opinion. BA and the egomaniacs who run it have had a stranglehold on this genre for years in EVERY facet of this genre, and have delivered POOR and unimaginative programming, driving base listeners away for good. It has been discussed ad nauseum on this board, so I will not regurgitate what has been said by myself and other educated listeners and LONGTIME RADIO PROFESSIONALS. Yes, how dare other LONGTIME RADIO PROFESSIONALS have a difference of opinion with the BA machine? And the listeners, who cares about them? The BA mantra has been to cater to the lowest common denominator, and look where it has gotten us?
And for the record, I too miss "on air" jocks and the connection they establish with listeners, and wish I had the resources to hire them at a minimum to VT. The old Jones Radio Network gang, guys like Keith Riker, John Evans, Steve Hibbard, Laurie Cobb, were top notch. Nobody did it better, but BA thinks the solution is to toss artists who have about as much polish behind the mic as the Space Shuttle has after going through re-entry.
Enjoy loving being relevant, Nick. For your and BA's sake, I hope it lasts. But for those who are irrelevant, we do not have the luxury to live in the past, and can only think about the possibilities the future holds.