• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Subliminal Advertising in use by the Robertbert Pittenger campaign for Congress

Y

yugoidar

I know this isn't a radio topic, but there have been TV topics posted here before. While watching the 6 o'clock news tonight, I saw an ad paid for by the Pittenger for Congress campaign that focused on opponent, Jim Pendergraph, as a "lifelong democrat".

Near the end of the commercial where the claim is made that "Pendergraph will fit in good in Washington", I thought I noticed a minute fraction of a second flash of a visual of President Obama. So I backed up the commercial and ran it frame by frame, and sure enough, there's Obama for just a handful of frames.

Supposedly subliminal advertising was outlawed by the FCC back in 1974. Somebody better clue Pittenger's advisors or ad agency in that they're in violation.
 
Political advertising operates under a different set of rules...literally NONE except the obscenity standards. As long as a station agrees to sell time to political campaigns, they have to air the commercials as they receive them, up to the limit of time contracted for.

Other than those two things, the only way the station can refuse to air such a commercial is to refuse to air ANY political commercials. That can be a liability too, if the station ever needs anything a politician's office can help with, those folks have exceedingly long memories.

Later . . . .
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom