Suggestion for the Mighty' Mox

[johntherogger]

So since the trend nationwide is news leaders adding FM translators or in some cases full FM stations to their lineup, maybe CBS and Clear Channel could make a winning deal for a disaster of a station???? Seems to me that it would be in CBS's interest to buy 100.3 From CC and make it "KMOX FM"

102.5 and 98.1 make way to much to convert them. Of course just an idea, more than likely won't happen...ever. But it would help their ratings situation...I remember when they were # 1 every year....they're not like that anymore and i'm wiling to bet it has something to do with "AM" instead of their programing...


That or they need Casey Van Allen to give it a tune up

 

[1stclassradio]

Isn't going to happen. Ever.

Why would KMOX want to broadcast on a station that is a class C3 FM that barely has a fraction of the coverage of KFTK 97.1 and has a coverage area that is entirely and comfortably within the coverage area of KFTK?

 

[johntherogger]

Isn't going to happen. Ever.

Why would KMOX want to broadcast on a station that is a class C3 FM that barely has a fraction of the coverage of KFTK 97.1 and has a coverage area that is entirely and comfortably within the coverage area of KFTK?

The same reason most major AM talk stations pickup small translators.......Gets just enough of the FM listeners without taking away a full power station AND forces you to switch back to AM when you get outside the signal area

that and if someone who normally doesn't even listen to AM catches the FM, they will know the AM dial and could switch to it when the signal gets bad

Just the trend I notice with every other AM talker except 980 in KC who are using a full FM 98.1

 

[1stclassradio]

I guess by now you have read the other thread explaining what has happened to 100.3.

If CBS wanted to put the KMOX signal on the main channel of an FM station (it already is on the HD-3 channel of 102.5), I think they would buy a full-power FM station. CBS's dominance in the market has diminished considerably since they were told by the Justice Department (which enforces antitrust laws, as opposed to the FCC, which enforces station caps) to divest themselves of several FM stations and another AM station. I don't think either antitrust laws or the station cap would prevent them from acquiring another FM station today. And perhaps they might want an FM station to allow them to put the new CBS Sports radio network on AM 1120 (replacing KMOX, which would move to FM) or on a full-power FM station here.

Then again, the St. Louis market has grown very little if at all in the last half century or so since CBS felt it important to own a TV station here. The fact that CBS is aggressively acquiring TV and radio stations in New York and doing nothing here suggests that St. Louis is not a high priority for CBS. If the St. Louis market is no longer growing and KMOX is no longer dominant in the way it once was, perhaps CBS may be considering whether to get out of this market altogether rather than aquire more stations here.

 

[beachguy3b]

When I came to STL it was market #9. It is now something like #22. Not a good sign.

 

[retrodells]

17 San Diego CA 10-30-12 PPM 2,595,700
18 Nassau-Suffolk NY 10-29-12 PPM 2,425,100
19 Tampa-St. Petersburg FL 10-30-12 PPM 2,422,000
20 Denver-Boulder CO 10-30-12 PPM 2,366,900
21 Baltimore MD 10-30-12 PPM 2,308,900
22 St. Louis MO 10-30-12 PPM 2,306,100


STL Metro true population is hoovering at around 3 million - still growing (but more slowly).
The metro is #19 in the USA

Tampa and San Diego are just a few thousand above STL as of 2010's census.
Both markets that encompass a much larger CSMA area that STL.
Many Metros have taken in other smaller cities that surround their areas to create a larger Metro area population. STL is unique that it
does not have any "smaller" markets close enough to include. I/E: Metro Tampa now includes Bradenton and St. Pete pops.

Other PPM areas like Ontario CA and Puerto Rico (the entire country) are now listed seperate from areas like LA.

 

[justin032188]

I think perhaps the problem with KMOX is that there is too much sports coverage in the evenings, and not enough local talk and news coverage. In order for a station to be successful today it has to be different than the competition. It has to be unique, It has to be an alternative to the normal.

IT needs personalities with a little more character, not quite as much character as KTRS, but more spunk to its format. It needs local hosts, not syndicated programing like Rush Limbaugh.