Ouch...The Wolf down to a 3 share.
Movin is steady at a 3 share, KISS and STAR gets beat. Although KISS posts a nice gain.
Movin is steady at a 3 share, KISS and STAR gets beat. Although KISS posts a nice gain.
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Summer 07
- Thread starter redbullfan
- Start date
MOViN's demo performances were among its strongest since the format debuted. Number two with 18- to 34-year-olds, number four with 25- to 44-year-olds and number eight with 25- to 54-year-olds. MOViN finished in fourth in the key Women 25-54 demo.
The people at Sandusky should also be very happy with KWJZ. It came in fifth with Adults 25-54.
Warm clearly has some issues. It finished sixth with Women 25-54, which is the first time in quite a while since its not finished in the top five in that demo.
The people at Sandusky should also be very happy with KWJZ. It came in fifth with Adults 25-54.
Warm clearly has some issues. It finished sixth with Women 25-54, which is the first time in quite a while since its not finished in the top five in that demo.
R
radioprofessor
Guest
Most ratings books are easily misinterpreted by radio watchers. The important information in a trend is the 6a-7p Monday through Friday numbers. 85% of radio dollars are placed during this time period and the samples are most robust for number crunching. With that valuable information in mind lets look at the Summer ratings:
25-54 this market saw KMTT, KMPS, KZOK return to the top of the ratings. These stations traditionally deliver solid numbers.
25-54 women saw KMTT, KMPS, KPLZ at the top of the ratings. KMPS and KPLZ are usually in this demographic. KMTT got an aberation number in September that was very high.
25-54 men saw KZOK, KMTT, KMPS on top of the ratings. These stations traditionally deliver solid numbers.
18-34 saw KUBE, KQMV, KISW on top. Important to note that KBKS won the September Phase and that KQMV's numbers are also an aberation high number from July. KISW and KUBE had an aberation low number in September.
MOVIN delivered numbers 6a-7p in only one month and most of their shares are not in the 6a-7p time period. They do well at nights primarily.
KBKS beat MOVIN in every daypart in the month of September by at least 200%. The small adjustments to KBKS's music shot them to number one 18-34 for the month. Only their
morning show lags behind the rest of the station. Good first trend for the new KBKS music and lineup. The station completely blew MOVIN off the ratings map and hurt KUBE.
nondisclosure, be careful what you post. 6a-7p the Sandusky stations did not do well at all. The biggest dayparts on all their stations KWJZ, KQMV and KRWM are nights or weekends. Not a good recipe for success. As I pointed out on these boards weeks ago: MOVIN only does well if KBKS is off the mark musically. With revamped music KBKS easily jumped to number 1 in the 18-34 demographic in September, while MOVIN drops to tenth. I don't mean to sound like a know it all, but market dynamics and perceptuals showed that Seattle needed a well programmed CHR and that MOVIN could only exist while KBKS made mistakes. KBKS has fixed its music mistakes and outside of morning drive (where change may be needed) September proved my instincts as the station rocketed to number one. I suspect KQMV will occupy the cellar in less than two trends.
I do find it ironic that in 25-54 persons, mornings were dominated by Bob Rivers, Ichabod Caine and Kent and Alan. All three finished in the top five 25-54 adults. I suggested that these shows deserve respect and they continue to deliver. They are not excellent shows, but continue to perform. The summer numbers proved my point.
I remain surprised by the lack of performance by the AM stations in the 6a-7p demographic. This is a bit of an aberation when compared to the top twenty markets, but not without cause.
25-54 this market saw KMTT, KMPS, KZOK return to the top of the ratings. These stations traditionally deliver solid numbers.
25-54 women saw KMTT, KMPS, KPLZ at the top of the ratings. KMPS and KPLZ are usually in this demographic. KMTT got an aberation number in September that was very high.
25-54 men saw KZOK, KMTT, KMPS on top of the ratings. These stations traditionally deliver solid numbers.
18-34 saw KUBE, KQMV, KISW on top. Important to note that KBKS won the September Phase and that KQMV's numbers are also an aberation high number from July. KISW and KUBE had an aberation low number in September.
MOVIN delivered numbers 6a-7p in only one month and most of their shares are not in the 6a-7p time period. They do well at nights primarily.
KBKS beat MOVIN in every daypart in the month of September by at least 200%. The small adjustments to KBKS's music shot them to number one 18-34 for the month. Only their
morning show lags behind the rest of the station. Good first trend for the new KBKS music and lineup. The station completely blew MOVIN off the ratings map and hurt KUBE.
nondisclosure, be careful what you post. 6a-7p the Sandusky stations did not do well at all. The biggest dayparts on all their stations KWJZ, KQMV and KRWM are nights or weekends. Not a good recipe for success. As I pointed out on these boards weeks ago: MOVIN only does well if KBKS is off the mark musically. With revamped music KBKS easily jumped to number 1 in the 18-34 demographic in September, while MOVIN drops to tenth. I don't mean to sound like a know it all, but market dynamics and perceptuals showed that Seattle needed a well programmed CHR and that MOVIN could only exist while KBKS made mistakes. KBKS has fixed its music mistakes and outside of morning drive (where change may be needed) September proved my instincts as the station rocketed to number one. I suspect KQMV will occupy the cellar in less than two trends.
I do find it ironic that in 25-54 persons, mornings were dominated by Bob Rivers, Ichabod Caine and Kent and Alan. All three finished in the top five 25-54 adults. I suggested that these shows deserve respect and they continue to deliver. They are not excellent shows, but continue to perform. The summer numbers proved my point.
I remain surprised by the lack of performance by the AM stations in the 6a-7p demographic. This is a bit of an aberation when compared to the top twenty markets, but not without cause.
I find your posts refreshing, but disagree in a couple of areas from the sales point of view. Most media buyers purchase radio on a 4-book or at least a 2-book average and almost always 6a-7p Monday-Friday. There are some weekend/night low rate business or sale specific business. I do not think you can proclaim KBKS fixed, based on a single September trend, anymore than MOVIN can claim it is doing well based on a single good month and most of that at night. It is better to look at things over time to get a real feel for this market. KWFF was the darling station of the market, but KMPS beat them on a four-book last year and are now beating them again on a four-book in almost all key demographics. Mornings on KMPS are back to number one and the station itself is number one 12+ and number two 25-54. KMTT did have a very high Summer book, but it is balanced out on a four-book with a low Winter. The station is generally a top five performer. Same can be said of KMPS and KPLZ in women, KZOK and KISW in men and KUBE and KISW in 18-34. They may slip for a book or two, but rarely on a four-book. This market is very slow to change.
KBKS had a strong September, but I would not say they have beaten anyone based on that on extrap. You may have been just pointing out the success in the first month of the changes, but you would do well in the Seattle market to wait a year to see if things really work. I would still put my money on KUBE and KISW over the long-haul 18-34.
KBKS had a strong September, but I would not say they have beaten anyone based on that on extrap. You may have been just pointing out the success in the first month of the changes, but you would do well in the Seattle market to wait a year to see if things really work. I would still put my money on KUBE and KISW over the long-haul 18-34.
M
mammaknowsbest
Guest
mamma is laughing. ya ya funny. Monti and nights on MOVIN rule. GO GIRL> KBKS had a FLUKE September trend, but was still stinky for the book.
MOVIN beat them for the fourth straight book in their own demo. FOUR BOOKS DJ DAN, is that enough??? MOVIN is the CHR station for Seattle killing kiss
and now movin in on KUBE. The old men of radio got a good summer and I give em respect, but it doesn't mean mamma thinks they are any good. Ya ya old.
The troubel is there are no good morning shows to take them on. Jackei and Bender were 50% worse than thier station in September and that was a good month
for them. ya ya sad. Monti should be mornigns on MOVIN, Marcus on KISS, Eric Powers on KUBE and THE WOLF coould use a female show to counter KMPS. Make
those moves and mamma things the established boys of mornings (Rivers, K@A and ICH) would be ya ya tamed. mamma agrees with danny for a change, that KBKS
should wait a year to see what is so. mammaknowsbest.
MOVIN beat them for the fourth straight book in their own demo. FOUR BOOKS DJ DAN, is that enough??? MOVIN is the CHR station for Seattle killing kiss
and now movin in on KUBE. The old men of radio got a good summer and I give em respect, but it doesn't mean mamma thinks they are any good. Ya ya old.
The troubel is there are no good morning shows to take them on. Jackei and Bender were 50% worse than thier station in September and that was a good month
for them. ya ya sad. Monti should be mornigns on MOVIN, Marcus on KISS, Eric Powers on KUBE and THE WOLF coould use a female show to counter KMPS. Make
those moves and mamma things the established boys of mornings (Rivers, K@A and ICH) would be ya ya tamed. mamma agrees with danny for a change, that KBKS
should wait a year to see what is so. mammaknowsbest.
Mama,
I'm just wondering if you were trying to beat some sort of guiness record for misspelled words in a single post?
I'm just wondering if you were trying to beat some sort of guiness record for misspelled words in a single post?
M
mammaknowsbest
Guest
That's mamma not mama
That's Guinness not guiness
ya ya funny!
That's Guinness not guiness
ya ya funny!
A
AQH
Guest
TU1 said:
It's a rouse; don't worry about it.
Take a look at this and past threads: for some reason when 'radioprofessor' posts, 'mama' usually posts about 45 minutes later.
Odd coincidence, don'tcha think?
M
mammaknowsbest
Guest
maybe mamma is the professor....
maybe mamma is Lisa.....
maybe mamma is Monti.....
maybe mamma is AQH.....
maybe mamma doesn't care....
One thing is for sure: mamma is always right. Maybe when you can't prove mamma wrong, you try to play games about whom mamma might be.
Funny how AQH always quotes others who post, just like someone else on this board. The ya ya sisterhood lives on.
maybe mamma is Lisa.....
maybe mamma is Monti.....
maybe mamma is AQH.....
maybe mamma doesn't care....
One thing is for sure: mamma is always right. Maybe when you can't prove mamma wrong, you try to play games about whom mamma might be.
Funny how AQH always quotes others who post, just like someone else on this board. The ya ya sisterhood lives on.
This board NEVER ceases to provide humor the day after a book or trend comes out! I truly hurt laughing. You can be sure that someone will predict a station is number one based on a single month extrap or someone thinks they own the world based on one book. Here are three observations:
1. There are a select five to seven stations in Seattle that generally perform well in key demos and there has been little change in a decade. In mornings there has been no change in a decade outside of KIRO falling out of the top stations in town a couple of years ago. Judge stations on a four-book, 25-54 demos, 6a-7p.
2. Stations that jump up out of nowhere for a book or two, tend to jump back down. There are a number of cases including JACK, KQMV, KKWF, The 80's Stations and many more. These stations have an initial launch, that they never can re-create. They survive by getting some great night and weekend numbers from time to time, but look at their morning and mid-day numbers for the true story. Advertisers key in on these dayparts.
3. After each book someone on radio-info will declare a station ready for a format flip and will name-call other posters, generally accusing them of being a radio person in the market or sharing an alias on this board. This is the oldest deception in politics. When logic or frustration sets in, attack personally. I do believe several people post under different names on this board (where do they find the time, I check in a couple times a month when books are out), but I truly doubt the top PD's in town have time to post. I do, however, believe they read this board for a good laugh and sometimes to see what people are thinking. We all like to read about ourselves: good, bad or damn funny.
Back to the real subjects on this thread: does MOVIN exist only because of KBKS mistakes and have those mistakes been corrected on just one trend? Has KMPS now established itself as the top country station? Ratings would say that is the case on a four-book or one book. What does THE WOLF do? Will anyone unseat the key morning shows in town that once again have established themselves ratings winners? KMTT has always done well, but are they truly number one 25-54, or just like KCMS, will drop back to top ten? Please answer these in a serious way with your serious alias on this board and in a humorous way with your other alias.
1. There are a select five to seven stations in Seattle that generally perform well in key demos and there has been little change in a decade. In mornings there has been no change in a decade outside of KIRO falling out of the top stations in town a couple of years ago. Judge stations on a four-book, 25-54 demos, 6a-7p.
2. Stations that jump up out of nowhere for a book or two, tend to jump back down. There are a number of cases including JACK, KQMV, KKWF, The 80's Stations and many more. These stations have an initial launch, that they never can re-create. They survive by getting some great night and weekend numbers from time to time, but look at their morning and mid-day numbers for the true story. Advertisers key in on these dayparts.
3. After each book someone on radio-info will declare a station ready for a format flip and will name-call other posters, generally accusing them of being a radio person in the market or sharing an alias on this board. This is the oldest deception in politics. When logic or frustration sets in, attack personally. I do believe several people post under different names on this board (where do they find the time, I check in a couple times a month when books are out), but I truly doubt the top PD's in town have time to post. I do, however, believe they read this board for a good laugh and sometimes to see what people are thinking. We all like to read about ourselves: good, bad or damn funny.
Back to the real subjects on this thread: does MOVIN exist only because of KBKS mistakes and have those mistakes been corrected on just one trend? Has KMPS now established itself as the top country station? Ratings would say that is the case on a four-book or one book. What does THE WOLF do? Will anyone unseat the key morning shows in town that once again have established themselves ratings winners? KMTT has always done well, but are they truly number one 25-54, or just like KCMS, will drop back to top ten? Please answer these in a serious way with your serious alias on this board and in a humorous way with your other alias.
Okay cowboys hold on. THE WOLF had a bad book, it ain't over ;D
On the four book it is pretty damn close. I really don't believe WOLF
went from first to tenth 18-34 in one book Summer books mean zero dudes.
MOVIN is a summer format but ain't as good as last summer. This cowboy
agrees that if KISS gets its act together MOVIN it a cowpie. September was
a good start. KMTT is a winner and always has been dudes. oh yeah, I am a
bit hurt. I thought I was mammaknowsbest
Whattsup ??? Pretty easy to
see who is like who on this board. nondisclosureguy and mamma seem pretty
much the same stuff. AQH/pb1/shark and a bunch of posters all post alike, they must
be busy. Don't matter, it ain't who ya are, it's what ya say that matters. Some folk
actually make sense on this board the rest are full of bruahhahahaahaahaa. For the
record just because Ichabod, Rivers and K@A had good books, doesn't mean they
aren't a bit lame and the newer shows in town can't beat em. Patience grasshopper
On the four book it is pretty damn close. I really don't believe WOLF
went from first to tenth 18-34 in one book Summer books mean zero dudes.
MOVIN is a summer format but ain't as good as last summer. This cowboy
agrees that if KISS gets its act together MOVIN it a cowpie. September was
a good start. KMTT is a winner and always has been dudes. oh yeah, I am a
bit hurt. I thought I was mammaknowsbest
Whattsup ??? Pretty easy tosee who is like who on this board. nondisclosureguy and mamma seem pretty
much the same stuff. AQH/pb1/shark and a bunch of posters all post alike, they must
be busy. Don't matter, it ain't who ya are, it's what ya say that matters. Some folk
actually make sense on this board the rest are full of bruahhahahaahaahaa. For the
record just because Ichabod, Rivers and K@A had good books, doesn't mean they
aren't a bit lame and the newer shows in town can't beat em. Patience grasshopper
M
monti
Guest
mamma
thanks for the love. i don't know who you are (janet is it you?) but you always put a smile on my face.
forget me, did you see kaz's (our night guy) numbers for slow jamz?
straight #1's across the board for sunday nights
now there's someone that deserves a TON of praise. that kid works 7 days a week. i'm sooo proud of him.
m
thanks for the love. i don't know who you are (janet is it you?) but you always put a smile on my face.
forget me, did you see kaz's (our night guy) numbers for slow jamz?
straight #1's across the board for sunday nights
now there's someone that deserves a TON of praise. that kid works 7 days a week. i'm sooo proud of him.
m
I love slow jamz. that's what mamma and I listen to before getting naughty in the bedroom. ya ya fishy.
Can anybody please explain to me WHAT a "ya-ya" is? A sort of screaming me-me?
Kudos KMPS! (Heard that hoe-down in the barnyard on Dexter Avenue Friday night was really something.)
Congrats to blabbapalooza #2 KOMO!
I'm sure KUBE be roundin' up da gangstas and settin' up a drive-by. #3 in da hood? Shorty better run...
You know, "mammaknowsbest" sounds an awful lot like "Danadee" way back when on this board. Just like "Bongwater" sounds a lot like "The Original Larry". Hmmm...
My $2.00......
DISCLAIMER: "Bongwater" may or may not be "The Original Larry". Or maybe. There are strong clues you know, like the username, the curious smell and the contact high you get when you read his posts. Or maybe he just knows his music just as well, has an affinity for high quality ganja and lives in Bellingham. Just like damn near everyone else in Bellingham too. You'll just have to smoke a bowl and think this one over. Nice day for it.......The Origin...er, Bongwater
Kudos KMPS! (Heard that hoe-down in the barnyard on Dexter Avenue Friday night was really something.)
Congrats to blabbapalooza #2 KOMO!
I'm sure KUBE be roundin' up da gangstas and settin' up a drive-by. #3 in da hood? Shorty better run...
You know, "mammaknowsbest" sounds an awful lot like "Danadee" way back when on this board. Just like "Bongwater" sounds a lot like "The Original Larry". Hmmm...
My $2.00......
DISCLAIMER: "Bongwater" may or may not be "The Original Larry". Or maybe. There are strong clues you know, like the username, the curious smell and the contact high you get when you read his posts. Or maybe he just knows his music just as well, has an affinity for high quality ganja and lives in Bellingham. Just like damn near everyone else in Bellingham too. You'll just have to smoke a bowl and think this one over. Nice day for it.......The Origin...er, Bongwater
djdan said:
A quick correction djdan...kmps mornings are #4 in the key demo. They haven't been number 1 25-54 for the last four book average. In fact, they haven't been #1 in the morning for all of 2006 and so far most of 2007.
You are correct. KMPS returned to top five in mornings, as I mentioned earlier on this thread, and are the top Country morning show. They are not number one 25-54 persons, that position belongs to another long time morning show. Good correction. I strive to be accurate in posting information, since so many posts using isolated trends or just make things up.
I for one appreciate your posts and your accuracy. And I think another point of yours deserves discussion, that the AM stations appear to be dead in the ratings. My guess is that KIRO and KOMO still do well with advertisers, but what has happened to their audiences? Died off?
T
truthis
Guest
KMPS is just bigger in the counties, not no Wolf on the street
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