Kiss Tying Lite For 1st: A Theory
> Yes, the two biggest stories of this trend are at the top
> and the bottom. WRKS shooting up to a #1 tie was a surprise.
> Does anyody have any theories on why they are doing so good
> or why they got such a big boost?
Ask and ye shall receive: Note that WLTW was also down a little bit. In fact, they've fallen steadily in the last two books and previous two trends, while remaining on top. We know how Lite likes to mix in uptempo songs here and there - defying the name of the station, perhaps, but it's basically the equivalent to playing with the house's money - in the case of Lite, they couldn't really do anything wrong. Maybe listeners are starting to tire of hearing "Born to Be Alive" every other day, I have no idea...
Whatever the case, Lite will always be a winner financially... But if they want to maintain their stronghold atop the ratings, they've better think twice about --- oh, who am I to give them advice, they'll figure it out, somehow.
As far as Kiss' dramatic surge, time will tell whether or not it's a fluke. We all remember when WBLS was in the Top 5 for two minutes several years ago.<P ID="signature">______________
New York City Radio and TV</P>