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SUMMER 2008 BOOK DUE TODAY
- Thread starter bclark71.
- Start date
Seeing the first 2 trends has eliminated most--well about two-thirds--of the surprise of the book.
Starting next month, we will be seeing the bonafide numbers, weighted and with sufficient "days of observation", on a monthly basis now that PPM has arrived.
Starting next month, we will be seeing the bonafide numbers, weighted and with sufficient "days of observation", on a monthly basis now that PPM has arrived.
Kicks had a really down book, but that didn't help The Bull.
There was one surprise for me. I had thought 106.7's last trend was a fluke. But the station ended the 3 months with a pretty impressive share that was higher than the second trend.
There was one surprise for me. I had thought 106.7's last trend was a fluke. But the station ended the 3 months with a pretty impressive share that was higher than the second trend.
My understanding, in the immortal words of Bugs Bunny, that this book is, "That's All Folk's!" for the old ratings book.
I wonder what Bob Neil, who called Arbitron "snake oil salesmen" over PPM has to say about things now that Cox has to purchase said snake oil. I understand his dissing of Arbitron during Cox Radio's quarterly financial conference calls made for some pretty good entertainment.
I wonder what Bob Neil, who called Arbitron "snake oil salesmen" over PPM has to say about things now that Cox has to purchase said snake oil. I understand his dissing of Arbitron during Cox Radio's quarterly financial conference calls made for some pretty good entertainment.
Last diary book for the ATL
25-54
#1 V up
#2 Kiss up
#3 SB down
#4 River up
#5 Praise up
#6 Grown down
#6 SB F down
others:
Star 12th
Dave 15th
Project 15th
Bull 21st
Mornings
V, Kiss, SB, SB F, Grown
Others
River 8th
Q 8th
Rock RG 11th
18-34 V, hot, 95, 96, praise, river & q in that order overall.
Daffy Duck
25-54
#1 V up
#2 Kiss up
#3 SB down
#4 River up
#5 Praise up
#6 Grown down
#6 SB F down
others:
Star 12th
Dave 15th
Project 15th
Bull 21st
Mornings
V, Kiss, SB, SB F, Grown
Others
River 8th
Q 8th
Rock RG 11th
18-34 V, hot, 95, 96, praise, river & q in that order overall.
Daffy Duck
What surprised me:
WSB down in an election year
B98.5 down (cannibalization by Kiss and/or River?)
Beat ruling the CHR roost, and Q100 way down
Big pop for WJZZ
Kicks continuing to lose listeners--but not to Bull--with negligible shares by South 107 and WNGC (although Legend is up). Not technically a surprise because we saw this coming.
Zone beating Fan (!)
Tiny share for Rock 100.5--while Project takes a hit too
What didn't surprise me:
Continued erosion at Star
Dave and Bull continue to flounder
Continued erosion at CC's two Latinos (and La Raza, for that matter)--one of them will have WGST or Legend on it soon
Tiny pop for WGST in an election year
WSB down in an election year
B98.5 down (cannibalization by Kiss and/or River?)
Beat ruling the CHR roost, and Q100 way down
Big pop for WJZZ
Kicks continuing to lose listeners--but not to Bull--with negligible shares by South 107 and WNGC (although Legend is up). Not technically a surprise because we saw this coming.
Zone beating Fan (!)
Tiny share for Rock 100.5--while Project takes a hit too
What didn't surprise me:
Continued erosion at Star
Dave and Bull continue to flounder
Continued erosion at CC's two Latinos (and La Raza, for that matter)--one of them will have WGST or Legend on it soon
Tiny pop for WGST in an election year
Jabba
Remember you are talking about 12 plus numbers in your listing.
No one in the biz uses,or pays any attention to 12 plus. Thats not
how buys are made. Believe me when you look at 18-34's
and 25-54's....there was some celebrating going on.
When you look at the cox group of stations alone. they have
5 out of the top 8 in the market striking gold.
Remember you are talking about 12 plus numbers in your listing.
No one in the biz uses,or pays any attention to 12 plus. Thats not
how buys are made. Believe me when you look at 18-34's
and 25-54's....there was some celebrating going on.
When you look at the cox group of stations alone. they have
5 out of the top 8 in the market striking gold.
How will PPM's affect Jordan Graye and Beth McCarthy? Can one person be the most listened to jock in two dayparts?RTibbs said:
Atlanta is a small market with no real talent, what about the big city - Macon? Does anyone have numbers on how Chris Krok did?
jinglemaker said:
Agreed...and a good point WRT WSB and B98.5 not being "down" as much as they appear in 12+...but I don't see any difference between my observations in 12+ and ArtieMad's observations in the two money demos--at least not on a relative basis. Did Project, Rock 100.5, Zone, and Fan do significantly different in the money demos vs. 12+? Since they have obviously nichey target audiences I would not be surprised...however...
Also, since I don't have access to the full Arbitron ratings, I make these observations with respect to how they did last time, and not on an absolute basis. I would think that a change in 12+ would be similar to the change in 25-54 (because it would include it), unless you're talking MOYL or Radio Disney or some other format that is heavily demo-weighted outside of 18-54. If this is not the case please let me know
. Lastly, as I posted on another thread my interest with Cox is not with their indisputable success but rather whether or not they are leaving money on the table due to redundant or overlapping programming, and whether or not it would be possible or worthwhile to pick that extra money up with little risk of messing up their success.
I have to mention that this is ... what ... the 10th book in a row without 1690. Despite that write-up in the AJC. We all know which format did give 1690 an Arbitron presence, so no need to belabor.
jabba17 said:jinglemaker said:
Agreed...and a good point WRT WSB and B98.5 not being "down" as much as they appear in 12+...but I don't see any difference between my observations in 12+ and ArtieMad's observations in the two money demos--at least not on a relative basis. Did Project, Rock 100.5, Zone, and Fan do significantly different in the money demos vs. 12+? Since they have obviously nichey target audiences I would not be surprised...however...
Also, since I don't have access to the full Arbitron ratings, I make these observations with respect to how they did last time, and not on an absolute basis. I would think that a change in 12+ would be similar to the change in 25-54 (because it would include it), unless you're talking MOYL or Radio Disney or some other format that is heavily demo-weighted outside of 18-54. If this is not the case please let me know
Lastly, as I posted on another thread my interest with Cox is not with their indisputable success but rather whether or not they are leaving money on the table due to redundant or overlapping programming, and whether or not it would be possible or worthwhile to pick that extra money up with little risk of messing up their success.
Look up the sharing between B98 and The River and let us know how much each are "hurting" each other as they share a few titles.
Amazing that you think the #1 Non-Ethnic Female 25-54 FM Station and the #1 Non-Ethnic Male 25-54 FM Station are "leaving money on the table" is comical.
It's why you play the home version of the game.
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