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Summer 2014 ratings

Auction? Who wants AM spectrum? What would they do with it?
Well, that is how government thinks. They want to plan it all out and if they can't figure out what anyone would use it for, they figure no one can figure it out. What the situation calls for is private sector innovation.

I wouldn't limit it to AM. They could auction spectrum and if there are no bidders, then it could stay as is. Extra channels for garage door openers would be more useful than present use which in too many cases is the equivalent of an iPod attached to a transmitter.
 
Auction? Who wants AM spectrum? What would they do with it?

The FCC still sees the need for more, not fewer, radio stations. That's why they approved HD and LPFM. They're not living in the real world.

Well, that is how government thinks. They want to plan it all out and if they can't figure out what anyone would use it for, they figure no one can figure it out. What the situation calls for is private sector innovation.

I wouldn't limit it to AM. They could auction spectrum and if there are no bidders, then it could stay as is. Extra channels for garage door openers would be more useful than present use which in too many cases is the equivalent of an iPod attached to a transmitter.

I don't know if I agree. Sure, there's plenty of garbage stations out there and a lot of transmitters being used for the same format in a market for the sole purpose of helping "pull down" the other station in the market.

However, particularly small transmitters and translators often give the market more choices that would never survive in a market. And in today's age when people are more and more finicky with their music tastes and ability to just stream from their iPods, diversity in formats, IMO, can help radio survive.

Small stations that are simply "simulcasting" or whatever are low cost. So even if they deliver smaller ratings due to a niche, as long as there's enough advertising to support it, why not? It helps keep listeners happy and cross promotions can attract listeners to the other corporate offerings.

I'm not for all these "buffer" stations but there are some benefits to having more radio stations. It's the way the conglomerates use them that counts.

And I know this post won't go over well with folks on these boards who were in the radio biz and cry about local radio vanishing. I can sympathize, but that doesn't change the reality of splintering music tastes and radio's struggle to keep up.
 
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I don't know if I agree. Sure, there's plenty of garbage stations out there and a lot of transmitters being used for the same format in a market for the sole purpose of helping "pull down" the other station in the market.

However, particularly small transmitters and translators often give the market more choices that would never survive in a market. And in today's age when people are more and more finicky with their music tastes and ability to just stream from their iPods, diversity in formats, IMO, can help radio survive.

Small stations that are simply "simulcasting" or whatever are low cost. So even if they deliver smaller ratings due to a niche, as long as there's enough advertising to support it, why not? It helps keep listeners happy and cross promotions can attract listeners to the other corporate offerings.

I'm not for all these "buffer" stations but there are some benefits to having more radio stations. It's the way the conglomerates use them that counts.

And I know this post won't go over well with folks on these boards who were in the radio biz and cry about local radio vanishing. I can sympathize, but that doesn't change the reality of splintering music tastes and radio's struggle to keep up.

<"garbage station" it is why you can't order the petit filet at mcdonalds. everything isn't "how it used to be."
 
Small stations that are simply "simulcasting" or whatever are low cost. So even if they deliver smaller ratings due to a niche, as long as there's enough advertising to support it, why not? It helps keep listeners happy and cross promotions can attract listeners to the other corporate offerings.

I'm not for all these "buffer" stations but there are some benefits to having more radio stations. It's the way the conglomerates use them that counts.

Exactly what Cumulus is doing with Nash. They're not selling ratings per se, they're selling the fact that they've got a Nash station in every market (or thereabouts)
They certainly weren't "filling a need" when they flipped WOMG. They were "expanding a brand"
Whether or not that change serves the listeners is a moot point.
 
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