Summer Book 2018

[tbolt909]

Summer Ratings show that WBLK takes the #1 position this time around with WYRK in second place.

ALT Buffalo proves once again that Summer concerts​ don't translate into ratings or revenue (1.5 share)
WECK falls well short of the 5 share, but a 3 share is a very respectable number. Buddy is right about the "decrepitude" of the Buffalo market.

Cumulus stations are not listed, so they must have cancelled their Summer subscription...

 

[TheBigA]

New or Young listeners are nowhere to be found.

How do you know?

 

[Buddy Shula]

Let me fill you in. WECK is now a top ten. Also, a 4.5 share 35plus. Number 7 rank. Weck is well on its way to a 5 share. The first time WECK has had 3 share in 30 years. Also, HTT took big hit. 6.1. 97 rock. 9.0. Edg 3.2. WECK is the only station in the entire country that has a 3 share with a 1 kilowatt AM. Folks, trust me on this. I know you want my small company to fail, but it’s only getting bigger. Sorry.

 

[tbolt909]

How do you know?

I removed the line for you. Buffalo is not a growing market.
Agree?

 

[TheBigA]

I removed the line for you. Buffalo is not a growing market.
Agree?

Sure but I wouldn't blame that on radio.

According to the census, the population now is around where it was in the 1890s. Before there was radio.

 

[davideduardo]

I removed the line for you. Buffalo is not a growing market.
Agree?

Share has no relationship with population. It’s simply the percentage of folks who are listening to the radio who are tuned to one particular station. A 5 share in El Paso means the same as a 5 share in New York City.

Interestingly, Buffalo is a healthy radio market, with actual, albeit small, revenue increases. And the market bills higher than its national population rank.

 

[four4rock]

...

A 5 share in El Paso means the same as a 5 share in New York City.

...

Only if the exact same number (*number*, not percentage) of people are listening in those two places.

I think it'd be safe to say that at any given time, there are more people listening to radio in NYC (population ~$8.5 million) than in EP (population ~850k). Therefore, any static percentage of those that are listening (again, more in NYC) will equate to more people in NYC. Five percent of 8.5 million is a whole bunch more than 5% of 850k.