Summer book today...

[jeff715]

Makes sense. I am sure Mr. Davis doesn't hurt either.

 

[radio_insider]

This is going to break your hearts. I know when you get to see the 12+ ratings in the paper you get giddy and can't wait to run to this board and "break down" the ratings, which very few of you seem to understand, but Russ was #1 P 25-54.

 

[Jubb05]

#1 in what - tsl? The Hardline claim supremacy in that demo as well. Who's fudgin' the numbers, or looking at a subset?

 

[VERITAS DE VOCE]

#1 in what - tsl? The Hardline claim supremacy in that demo as well. Who's fudgin' the numbers, or looking at a subset?

OOOOOOOOOOOHHH David Eduardo?! Where are you?! Yoohoo!

 

[Robert Bass]

#1 in what - tsl? The Hardline claim supremacy in that demo as well. Who's fudgin' the numbers, or looking at a subset?

OOOOOOOOOOOHHH David Eduardo?! Where are you?! Yoohoo!

He's coming up at the top of the hour. First, we gotta pay some bills.

R

 

[radio_insider]

No, Russ is #1 in TSL in every demo you'll come up with for men and adults. He's even top 5 with women. And when it comes to persons, Russ wins. If you're going to discuss male demographics, Russ and KTCK have gone back and fourth as to who is #1. Russ has better numbers in younger men, Ticket does better with older men, according to this book.

 

[Jubb05]

Umm... http://blogs.dallasobserver.com/unfairpark/2007/10/tick_tock_ticket.php

 

[jeffdfw]

No, Russ is #1 in TSL in every demo you'll come up with for men and adults. He's even top 5 with women. And when it comes to persons, Russ wins. If you're going to discuss male demographics, Russ and KTCK have gone back and fourth as to who is #1. Russ has better numbers in younger men, Ticket does better with older men, according to this book.

And there are a LOT of stupid people in the world. ;D

 

[isanchez]

KKDA back up! I'm glad the Skip Cheatham show is doing well. They sound good, they sound like Dallas. I'm from here and I think the show has a good Dallas feel...

 

[little1]

I just ran the numbers. Russ is #1 P25-54.
Hardline #2.

But KTCK is number 1, by a healthy stretch, in M25-54. KLLI is 7th.

 

[longtimelistener]

I just ran the numbers. Russ is #1 P25-54.
Hardline #2.

But KTCK is number 1, by a healthy stretch, in M25-54. KLLI is 7th.

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

 

[Mummity]

TEE-BOX IS #1

 

[little1]

I just ran the numbers. Russ is #1 P25-54.
Hardline #2.

But KTCK is number 1, by a healthy stretch, in M25-54. KLLI is 7th.

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

Not entirely true. For example, The Ticket doesn't have huge cume numbers. But their TSL is the envy of every station in town.

Remember one important thing. Russ having 50K people who tune in and listen for 15 minutes may be great. But if KTCK only has 25K listeners, but they tune in for a half hour, the ratings are the same...

 

[davideduardo]

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

Sure it does. If two stations have the same cume, but one has twice the TSL, it's AQH persons, rating and share will be double that of the other station, and its reach and frequency will make it a better buy with a higher percentage of cume reachable with fewer spots.

 

[GumpyJumptooth]

[/quote]
Sure it does. If two stations have the same cume, but one has twice the TSL, it's AQH persons, rating and share will be double that of the other station, and its reach and frequency will make it a better buy with a higher percentage of cume reachable with fewer spots.
[/quote]

Not INTENTIONALLY trying to be a nitpicker here, but wouldn't the cost per spot have to be factored in to determine whether which station was the better buy?

 

[longtimelistener]

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

Sure it does. If two stations have the same cume, but one has twice the TSL, it's AQH persons, rating and share will be double that of the other station, and its reach and frequency will make it a better buy with a higher percentage of cume reachable with fewer spots.

That's why buyers look at the AQH.