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Summer book

J

jetfli

Just a quick look before I head out:

Typical Summer with 12+ showing kids out of school. Beyond that, the Party starting to heat up, the 97.1 Rock continuing to fall, the Fan settling to the bottom. Do they simply see the Fan as a throwaway station, or will anyone ever try to program something there for real?
 
The $#!+ has hit "The Fan" a long time ago and they need to do away with that station. They should flip it to "Movin" (rhythmic oldies) or something like 107-9 The Track in Indianapolis (if it's still that format).
 
roadrunner said:
The $#!+ has hit "The Fan" a long time ago and they need to do away with that station. They should flip it to "Movin" (rhythmic oldies) or something like 107-9 The Track in Indianapolis (if it's still that format).
Click to expand...
 
I'm hopeful the new GM will have some ideas as how to better use 106.7. I once advocated they go Radio Disney, and can still make a strong case for that. Or maybe they should move their Rock station there from 97.1. At 106.7, they could pick up some listeners who think they're on 105.9 at first... or at any rate, if you don't happen to like the current song on 105.9, then 106.7 is an easy tune-in away. Then a far better use could be found for the bigger power they have at 97.1.

Surely somewhere in that organization, there's someone that's very ticked about all the money that was spent for the slight power increase at 106.7, especially after convincing so many other regional stations to make alterations to make room for the increase, only to see the Fan's ratings drop almost in half. Power increases are supposed to improve your station's ratings; they're at least not supposed to fall. I'm not sure it wouldn't be more profitable to sell the albatross than to try to turn another dime off of it. At least they'd be getting rid of the drag on the rest of the cluster.
 
thoses of you still clocking in at the various stations.help me understand the latest book..why did mmmixxx nintyyyyy twwooo nnniinnee..have a large drop?, why the slow decent of the house foundation ? and how long before 97.1 flips..again..i don't listen to any of them..but curious looking at the numbers over the last several periods..
 
Delta -- remember the numbers posted on RR and RI are the 12+ numbers, not the "real" numbers that tell the "real" story.
The numbers generally always drop for Summer on AC, Hot AC and CHR. The diaries just fell weirdly for this book. Mix and Jack
still do just fine where it counted.

Looking at the three-way battle for Country is a bit more interesting and maybe Chris Romer or Jack Shell can help out here
on this format fight.

Truthfully, I cannot figure out anything other than that 97.1 is a cursed frequency. Nothing seems to thrive there. Sure it's
our friends at Crumulus --- but still. I have suggested this before, but moving 92Q's format to 97.1 would make better sense
and give better coverage for the Q listeners and ratings and $$$. What to put on either 92Q or 106.7 is subject to serious
debate, although having 106.7 rocking up against 105.9 might help put it up to a 1.5 share. That's been tried with the Rooster.
Maybe an oldies format with more than 17 songs would do alright after a little time out of the market. Jazz could still do a share
or two and be inexpensive. Spanish, well, who knows. I am shocked that 105-9 still gets the numbers with so many overplayed tired
songs.
 
Tibbs2 said:
Truthfully, I cannot figure out anything other than that 97.1 is a cursed frequency. Nothing seems to thrive there. Sure it's
our friends at Crumulus --- but still. I have suggested this before, but moving 92Q's format to 97.1 would make better sense
and give better coverage for the Q listeners and ratings and $$$. What to put on either 92Q or 106.7 is subject to serious
debate, although having 106.7 rocking up against 105.9 might help put it up to a 1.5 share. That's been tried with the Rooster.
Maybe an oldies format with more than 17 songs would do alright after a little time out of the market. Jazz could still do a share
or two and be inexpensive. Spanish, well, who knows.
Click to expand...

I think the real problem here is cluster bloat. They just have more frequencies in the market than they can successfully program. Well, it's not so much about the quantity, really, as much as it is about which frequencies and formats make up the cluster, and which formats are already in the market. CC pulls off 5 freqs, but it's because they got here first and picked the plums. CumeNash would do well to focus on their largest money-makers and drop one or two freqs on the discard pile. There are two or three groups here that would like to have one more to round out their portfolio, and in these days, a station sale can often bring in more money than keeping the asset and hoping to resale at a later date.
 
Maybe an oldies format with more than 17 songs would do alright after a little time out of the market i hate the term "oldies"..but we'll leave it at that for the discussion..i know agencies don't buy as a rule over age 54..yet when 97.1 WAS oldies, they had much better numbers..are they now selling more $$$$ at their bottom feeder position, than they were with the oldies format? as an oldies station, they had 100% of that demo, where the country stations are spread out with their demo..wasn't 97.1 in the top five with coyote, bobby, etc ? ditto with the rock and the SOS tunes day after day...but again...for their format..only game in town..i don't understand why someone hasn't gone after mixx nintyyyy twooooooo nineeeeeeee...again they own that demo and always seem to be at the top of the food chain..radio was MUCH better when there were only two formats.."rock and rinestones but perhaps i doth protest too much ..e tu oldbud ??
 
Delta, we recall 96.3 had oldies before they abandoned format for Jack. Oldies 96.3, while pulling down good ratings, had a money conscious demographic. Oldies listeners either had less discretionary income, or were just plain thrifty. Something like top three or four in ratings, but tenth in money demo.

I think Jack made the right choice three-plus years ago. Enter 97.1 who was all too happy to assume oldies. That experiment did not last long, likely for money reasons. If Tower/RQQ is making money or not, somewhere two years ago Cumulus local realized oldies was not a financially viable format--earlier evidence confirmed by Jack. Dropping good times and great oldies was good sense, twice.

Oldies format did not have driect competition. The format is dying, much like the WAMB crowd of long ago. Scott Shannon is doing his best as keeper of the Geritol flame. Even now 101.7 WKOM/Columbia has changed to classic hits. One certain AM station in Gallatin (call letters escape me) dropped oldies as well.
 
so even though oldies may pull a 5 plus share..it's a hard sell to clients? i can understand the wamb thing...not many left living..and the same thing will happen to us old boomers as well..as we die off..but am i to understand that as a consumer (age 57)..ADVERTISERS don't think i go out and spend money ? as a group..we have kids long gone..retired or close to it, and disposible income..but we're not spending said income if i reading this correctly..yet i see tv commercials all the time with 60s/70's theme music as well as actors from said time period and the product is aimed squarely at my age group..why can't radio target that demo like tv does ? it's hard for my little mind to understand 50 thousand listeners (arbritary figure)..all listening to one station..yet not enough clients want to get a message to all of them..a 57 year old guy/gal needs tires just as much as a 25 year old does as an example... ???
 
HEY all this discussion about the Sumner book and not a mention of WMRO. Oh wait my bad its Summer book not Sumner book.
 
deltas69 said:
so even though oldies may pull a 5 plus share..it's a hard sell to clients?
Click to expand...

I have a hard time understanding that one, too. I worked at a Black Urban in 1985. #1 station in the market, #2 in the country. The GM changed the format to CHR because the format wasn't viable. The jocks sat around scratching our heads for weeks.

Betweeen the two formats, we were actually a Rhythmic format, years before it was catagorized. I owe that to Bill Pasha. Our AQH went up with that move, and that format was still changed.
 
deltas69 said:
a 57 year old guy/gal needs tires just as much as a 25 year old does as an example... ???
Click to expand...

the best explanation I've received deals with the upper demos (us) being brand loyal.
sure the 57 year old needs tires, but we are likely to buy yet another set of Goodyear,
even though Michilin runs a huge schedule. It just takes too many spot impressions to be profitable
for the advertiser. we've got the money...we just aren't flexible enough to easily change old habits.

that's the current agency manta
 
courier37027 said:
Delta, we recall 96.3 had oldies before they abandoned format for Jack. Oldies 96.3, while pulling down good ratings, had a money conscious demographic. Oldies listeners either had less discretionary income, or were just plain thrifty. Something like top three or four in ratings, but tenth in money demo.

I think Jack made the right choice three-plus years ago. Enter 97.1 who was all too happy to assume oldies. That experiment did not last long, likely for money reasons. If Tower/RQQ is making money or not, somewhere two years ago Cumulus local realized oldies was not a financially viable format--earlier evidence confirmed by Jack. Dropping good times and great oldies was good sense, twice.

Oldies format did not have driect competition. The format is dying, much like the WAMB crowd of long ago. Scott Shannon is doing his best as keeper of the Geritol flame. Even now 101.7 WKOM/Columbia has changed to classic hits. One certain AM station in Gallatin (call letters escape me) dropped oldies as well.

A few days ago I started listening to 94.1 in Memphis. They flipped to Classic Hits last Friday. Its not like the dreaded Clasic Hits format that has been revived time and time again here. Its like they took the Oldies and Classic Hits format; Put them together and repackaged them

With the exception of 7 until midnight when they run Tom Kent they have local jocks. They even have an over night jock.

It sounds like a format that may be on its way to Nashville. I don't know which company could do it right. I might listen to it if say XM goes away.

The URL to the station in Memphis is:
http://www.941kqk.com.
Click to expand...
 
courier37027 said:
Delta, we recall 96.3 had oldies before they abandoned format for Jack.  Oldies 96.3, while pulling down good ratings, had a money conscious demographic.  Oldies listeners either had less discretionary income, or were just plain thrifty. Something like top three or four in ratings, but tenth in money demo. 

I think Jack made the right choice three-plus years ago.  Enter 97.1 who was all too happy to assume oldies.  That experiment did not last long, likely for money reasons.  If Tower/RQQ is making money or not, somewhere two years ago Cumulus local realized oldies was not a financially viable format--earlier evidence confirmed by Jack. Dropping good times and great oldies was good sense, twice.

Oldies format did not have driect competition. The format is dying, much like the WAMB crowd of long ago.  Scott Shannon is doing his best as keeper of the Geritol flame.  Even now 101.7 WKOM/Columbia has changed to classic hits.  One certain AM station in Gallatin (call letters escape me) dropped oldies as well.
Click to expand...
Well, another station in Gallatin, and that would be WVCP, is still programming the oldies for you!  ;D And I still try to listen to them whenever I am close enough to receive their signal.
 
WVCP is one of my car radio's 18 FM pre-sets, and among three college stations I regularly listen. There something unusual about those stations in Gallatin: their signals can cover lots of ground, but Mix, Jack, Rock and other signals cannot get INTO Sumner County. Unles, of course, they violate FCC power and directional policies.
 
i listen to wvcp every morning on the way into nashville..but lose it when i get to hendersonville..it's sporadic on into town..but i have walked in three different business's in town and heard it loud and clear..and they say oldies are dead ?? wvcp really has a w i d e selection..more than any of the oldies stations in town ever played..now the air talent..well..they are just kids..but it seems like no one there is teaching them the very basics..i suppose I was just a unknowing back in '70..thank goodness i had talented people tell me.."shut up, not now, don't say it that way, now !! now ! hit the spot now !! no dead air !! oh by the way your working sunday mornings...again.. etc ".. ;D
 
The Madison Avenue guys and gals with brain matter oozing out of their skulls and down their threads believe we early retirees watch TV and hate radio... Give us what we want, and we might be a viable selling age group, again...
 
we early retirees watch TV i have 60 plus channels..and watch hardly any..football,discovery channel, monk,psyche,house,myth busters, antiques road show, andy griffith..thats it...i do however, watch my dvd collections of Laredo, Wild Wild West, The Avengers(Emma Peel COLLECTION OF COURSE) I Spy..and others i'v bought online from that time period..surrounded by my Marantz top loader cassette deck, Panasonic am/fm reciever, and Teac reel to reel mix down machine..all from the early 70's..I'm quite content in my little retro world..Scott gave me a couple of vintage turntables, that i haven't installed in my corner console yet..but all in due time..guess i really need to get that hendrix poster..or one of those fuzzy bullfighter protraits.. hey where can i buy some blacklights or strobes ?? ;)
 
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