JockFan said:
Is me or did WLTW get a 3.5 in September?
No, it got over a 5. It was #1 25-53 in the September extraps.
Phase 1 was 4.9, Phase 2 was 4.5 and the 12+ total was 4.3.
Your extraps are wrong. 2.2 and 3.7 are the extraps for July and August, but they are extraps... actuals out tomorrow at 10 AM.
[/quote]I'm guessing that WCBS did some serious damage here. Fresh played a part too, but I don't think to that extent. Now ranked #3, 12+. That truly was a suprise. I was expecting a second place finish but #3 has to be particularly unpleasant for them.
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Since the target is 25-54, I don't imagine they pay much attention to 12+ rank.
WLTW had a very awful August, but recovered significantly in September and is more than double Fresh there. Fresh, on the other hand, did not increase in September, accounting in part for WLTWs strong Septermber. In fact, WLTW was #1 in 25-54 share in September and Fresh was 10th.
WCBS-FM was off in September, significantly, from its partial debut month... over a point in extraps (actuals are not released till tomorrow)and, although it is 8th 25-54 in september, that is about where it was as Jack. Another book will probably be needed to see what the real level is, after the curiosity cuming and binge listening is over. The 25-54 cume was only about 6% or so above the high point of Jack, and was off by 18% from August to September, again in extraps.
WQCD was off in September by over a point from its August record high.