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Summer ratings book

M

malibu

Guest
Does anyone know how the summer arbitron turned out in ATL radio?
 
> > Does anyone know how the summer arbitron turned out in ATL
>
> > radio?
> >
>
> Yes.
>
Nice response! Ass....


I looked over the trends..the one thing that stands out is Dave. They had a huge month. Dont have the break downs in front of me. But Dave bounces back.
 
> > > Does anyone know how the summer arbitron turned out in
> ATL
> >
> > > radio?
> > >
> >
> > Yes.
> >
> Nice response! Ass....
>
>
> I looked over the trends..the one thing that stands out is
> Dave. They had a huge month. Dont have the break downs in
> front of me. But Dave bounces back.
>
You can always go to R&R online and see: radioandrecords.com
 
> > > Does anyone know how the summer arbitron turned out in
> ATL
> >
> > > radio?
> > >
> >
> > Yes.
> >
> Nice response! Ass....
>
>


What I say?
 
Other observations

V103 is coming very close to closing the gap with WSB.

Viva 105.7 jumped nearly a point.

Star 94, though still the 12+ #1 for CHR, had a bit more than a modest drop.

B98.5 continues a downtrend that started in the spring.

92.9 Dave FM is bouncing back from that bad spring book.

105.3 the Buzz tied it's record high from the spring. 99X is dropping pretty rapidly, but they're still a point up on the Buzz. Notwithstanding sister Q100's transmitter issues, they tied.






(Hey Pizza_face: Do you work for Joe?)
 
AGAIN 12+ doesn't matter

It's like talking to bunch of retards.
12+ doesn't matter.
Rodney Ho - can you post the demographic breakdowns please?
 
Re: AGAIN 12+ doesn't matter

> It's like talking to bunch of retards.
> 12+ doesn't matter.
> Rodney Ho - can you post the demographic breakdowns please?
>
Personally, I seldom seek out the demo breakdowns for trends, much less pay attention to the 12-plus numbers, because the trends are inherently even more inaccurate than the quarterlies. They aren't weighted and no advertiser buys off trends. They're just an excuse for program directors to get ulcers by rationalizing bad months and rejoicing over good ones.

But I'll be back in a month for the full summer numbers.
 
Re: Other observations

Yes, it is nice to see the gap closing between 99X and The Buzz and the gap widening between 94.9 Lite FM and B98.5.

Funny how at the end of the spring book, 99X was making such a deal out of Dave's bad book, now they've just about switched places.



> B98.5 continues a downtrend that started in the spring.
>
> 92.9 Dave FM is bouncing back from that bad spring book.
>
> 99X still has 105.3 the Buzz by a point, but they're
> dropping pretty rapidly. Notwithstanding sister Q100's
> transmitter issues, they tied.


>
>
>
>
>
>
> (Pizza_face: Do you work for Joe?)
>
 
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