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Summer Ratings Coming Tomorrow

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Saw where some are thinking the Summer ratings will show the impact of the loss of Lex & Terry on ROCK 105 in Jacksonville.

That is not the case as the Summer book ran from June 30 through Sept. 21st.
(according to Arbitron website).

L&T departed WFYV at the end of Sept. (I think 27th was their last live show, 30th on "best of").

So, the first Fall TREND (not due until 11/30)
will have 1 week of L&T and three without.
 
And easy way to adjust Rock 105's ratings to account for the loss of Lex & Terry would be to take the AQH or Cume number from tomorrow's trend and to multiply it by .00005 :)
 
> Saw where some are thinking the Summer ratings will show the
> impact of the loss of Lex & Terry on ROCK 105 in
> Jacksonville.
>
> That is not the case as the Summer book ran from June 30
> through Sept. 21st.
> (according to Arbitron website).
>
> L&T departed WFYV at the end of Sept. (I think 27th was
> their last live show, 30th on "best of").
>
> So, the first Fall TREND (not due until 11/30)
> will have 1 week of L&T and three without.
>

Probably not much change for Rock 105....this time. Eagle will probably lose at least a share point. WOKV stable. WQIK up slightly. WEJZ up a lot. KOOL? They've already peaked....don't expect anything more than a slight wobble. Gator will probably have a slight gain. That's my guess.
 
> And easy way to adjust Rock 105's ratings to account for the
> loss of Lex & Terry would be to take the AQH or Cume number
> from tomorrow's trend and to multiply it by .00005 :)
>

Gator gets a 15 share?

(I apologize, I just had to take a wild guess.The cardboard is
finally off the sign - thanks to the wind and rain.)<P ID="edit"><FONT class="small">Edited by tibbs on 10/27/05 04:50 AM.</FONT></P>
 
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