Summer ratings out-WCBS-FM tied for 6th place!

[LA_Guy]

Congratulations to the discriminating New Yorkers who love oldies. Your WCBS-FM almost doubled its ratings in one book. It's now tied for 6th place with WBLS and WQHT!

Well done!

Ratings here: http://www.insideradio.com/goout.asp?u=http://www.******************

 

[BruceS8852]

Congratulations and thanks to the CBS radio executives especially Dan Mason who recognized that their predecessors made the worst mistake in radio history and brought back the format with modifications. No radio station is perfect.

 

[lalumia]

I told ya so: even bigger numbers on Long Island!(Nassau/Suffolk)

 

[ciao99]

Congratulations to the discriminating New Yorkers who love oldies. Your WCBS-FM almost doubled its ratings in one book. It's now tied for 6th place with WBLS and WQHT!

Well done!

Ratings here: http://www.insideradio.com/goout.asp?u=http://www.******************

I'm more impressed with WBLS being in 6th than WCBS. Granted, Jack FM was a joke and it's great to see WCBS-FM back. But the marketing world needs to pay attention to the strength of Urban ACs. Kiss-FM and WBLS came on strong. This is the number 1 market. Reaching the urban audience isn't just about gangsta rap.

 

[davideduardo]

Congratulations to the discriminating New Yorkers who love oldies. Your WCBS-FM almost doubled its ratings in one book. It's now tied for 6th place with WBLS and WQHT!

But CBS-FM was way down in September, cume and TSL. Lite way up, QCD off from its unusually good August.

To repeat from another post, "WCBS-FM was off in Septemeber, significantly, from its partial debut month... over a point in extraps (actuals are not released till tomorrow)and, although it is 8th 25-54 in september, that is about where it was as Jack. Another book will probably be needed to see what the real level is, after the curiosity cuming and binge listening is over. The 25-54 cume was only about 6% or so above the high point of Jack, and was off by 18% from August to September, again in extraps. "

Of course, we will know shortly the new order of thing when the first PPM test data comes out for subscribers.

 

[KFodor]

Congratulations to the discriminating New Yorkers who love oldies. Your WCBS-FM almost doubled its ratings in one book. It's now tied for 6th place with WBLS and WQHT!

But CBS-FM was way down in September, cume and TSL. Lite way up, QCD off from its unusually good August.

To repeat from another post, "WCBS-FM was off in Septemeber, significantly, from its partial debut month... over a point in extraps (actuals are not released till tomorrow)and, although it is 8th 25-54 in september, that is about where it was as Jack. Another book will probably be needed to see what the real level is, after the curiosity cuming and binge listening is over. The 25-54 cume was only about 6% or so above the high point of Jack, and was off by 18% from August to September, again in extraps. "

Of course, we will know shortly the new order of thing when the first PPM test data comes out for subscribers.

Extremely good point, David. "Oldies" and "Classic Hits" stations tend to do better with PPM. Nonetheless, a good first showing for CBS-FM (even a little better than I expected). And a "leveling" a few months in is not unusual either.
We'll see how they do.

 

[RADIONYGUY]

David - Your calculations are off for WCBS-FM. The station is not way off like you stated. I just did the calculations and in the 2nd month of CLASSIC HITS FORMAT -WCBS FM has 91% of their first month's numbers doing this format. I think that is way reasonable for sampling of a station from their 1st month of tune ins and would not call 91% of the month before being way off. In the future - think before you speak- do your homework and calculations instead of flying all over this board and posting to every radio market known to man! Thanks -

 

[davideduardo]

David - Your calculations are off for WCBS-FM. The station is not way off like you stated.

In 25-54, the individual month extraps were 2.8 and 5.1 and 3.7.

I just did the calculations and in the 2nd month of CLASSIC HITS FORMAT -WCBS FM has 91% of their first month's numbers doing this format.

I am guessing here, but it seems you did not have the actuals for April, May and June to base the calculations on. Or you are in a different demo. I am not psychic, and I specifically mentioned 25-54.

I think that is way reasonable for sampling of a station from their 1st month of tune ins and would not call 91% of the month before being way off.

September was nearly 30% off the August number, or 1.4 share points. Cume was off 18% from August to September, or nearly 220,000 persons, 25-54, in extraps.

Perhaps you also did not notice, I said "extraps" multiple times. We will have the actuals tomorrow, and there is always change. In fact, we will have them at 10 AM. Of course, those not subscribed will not.

In the future - think before you speak- do your homework and calculations

I use X-trends from Cornerstone. I don't have to do calculations or "homework" (whatever that rude statement means).

instead of flying all over this board and posting to every radio market known to man! Thanks -

The company I work for has stations in 17 rated markets, all of which I am involved with... and those markets also include a half-dozen embedded markets and another 6 or so peripheral markets where we get ratings... so I have a considerable interest in about 30 different rated markets, all of which I follow closely. What do you do that has kept you from posting, ever, until today?

 

[SirRoxalot]

Ooops!

All I can say is that chuckydoll, mikerock, and several others must be developing a taste for crow today.

Remember these posts?

 

[RADIONYGUY]

>>Perhaps you also did not notice, I said "extraps" multiple times. We will have the actuals tomorrow, and there is always change. In fact, we will have them at 10 AM. Of course, those not subscribed will not. <<

David - My apologies, that's right - you were guessing with the extraps . So, I caution you about what "REAL RESULTS" are when the actuals get posted. Don't take extraps as the bible on a radio station until real actual numbers circulate. Thanks. And don't worry about how many times I post or don't post.

 

[davideduardo]

So, I caution you about what "REAL RESULTS" are when the actuals get posted.

The only "real results" that will get posted are the 12+ numbers that were released today.

Actuals for individual months do not get "posted" but, rather, are downloaded by subscribers as part of their Maximiser data or part of their subscriptions to third party processors like X-trends.

Generally, actuals and extraps do not vary by much... +/- 0.2 is common, but larger amounts are uncommon. It is also frequent that the extraps, which are NOT guesses, but math calculations based on simple equation solving, would be the same as the actuals.

You are up to two posts now, both contentious.

 

[RADIONYGUY]

Obviously then I must also be guessing too with the numbers I used based on the previous months of doing addition and division from X-trends. Oh well, it is not brain surgery.

 

[davideduardo]

Obviously then I must also be guessing too with the numbers I used based on the previous months of doing addition and division from X-trends. Oh well, it is not brain surgery.

I think you are getting in over your head.

There is no "addition and division from X-trends" as you state. X-trends is an application that takes the Arbitron trend data file and uses the information to create extraps for every station by daypart, age cell and type of number (cume, cume rating, share, rating, AQH persons, TSL daily and weekly, etc.) with no need to do any external calculations.

For those unfamiliar with X-trends, http://www.cstoneresearch.com/index.htm has a full overview, as well as descriptions of Analyst and Hook Exchange which I also use and recommend.

There is also a PPM version coming soon and now in beta... like X-trends is for the diary survey, it is the preferred way to view PPM data.

In any case, if you are doing the calculations manually you will always start in Phase I with two actual month numbers from Maximiser, which you only can get if you are subscribed. You would not be doing calculations if you had X-trends.

 

[RADIONYGUY]

N o, I 'm not over my head - You use your calculations - and I'll use my calculations to come up with projected results. However, CBS FM was still Jack for just about all of phase1 - but it all counts.

Thank You

 

[davideduardo]

N o, I 'm not over my head - You use your calculations - and I'll use my calculations to come up with projected results. However, CBS FM was still Jack for just about all of phase1 - but it all counts.

You are wrong again... With X-trends there are no calculations done by the user, and there are no projcted results. I think you are confusing X-trends with Arbitrends. X-trends uses the Arbitron data file delivered by ADE to produce extraps for each month for which there is not yet a monthly actual. Arbitrends just gives threee month rolling averages, not extraps.

 

[SirRoxalot]

Boys, can we put this behind us, please.

David, you have considerable nerve calling someone else "contentious". Have you ever NOT carried an arguement to the point of ridiculous?

Perhaps you should take this one "outside".

 

[KlunkLetter]

Radioguy,

Doesn't it make you wonder how "involved" DE is with his stations, since HE has posted over 11,000 times?

 

[davideduardo]

David, you have considerable nerve calling someone else "contentious". Have you ever NOT carried an arguement to the point of ridiculous?

There is a point here: extrapolations, done by hand or via X-trends, yield only one possible result for each case. There is no guesstimate, no "my results are better than your results" in any case. Using the word "guess" is not correct, and conveys to those unfamiliar with the "math of Arbitron" a totally mistaken impression.

For those unfamiliar, extrapolations are done or created in software for phases I and II of each trend in continuously measured markets to get a very close firgure for the indivuidual month just measured.

For example, if we just got phase I of Fall, and got a 5 share 12+ for the 3-month rolling average, we can know almost exactly what we had in October by taking the actual months of August and September from the Maximiser Programmer's Package and subtracting the sum from the trend number multiplied by 3. Voila! We have September.

To see how close extraps are, we have NY and WCBS.

Extraps yielded 12+ 2.5 4.8 3.7 for the phases, while the actuals were 2.6, 4.5 and 4.1. In 25-54, the extraps showed 2.9 5.1 3.7 for the three phases, while the actuals, out just 10 minutes ago, showed 2.9 4.9 4.0 Very close, and very useful for seeing developong trends.

Arbitron does not support the use of extrapolation, nor to they guauarantee the accuracy, in a diary study, of single months as they represent only a part of a total sample, and can be influenced by things like under or oversampling in individual demo cells, things which are weighted for the full sample before release.

Thre you have, also, the story on CBS FM for the three months of Summer... lots of curiosity and binge listening in August, and off to a lower, but still respectable showing in September... 7th in 25-.54, several notches above the Jack showing in its best book...

 

[davideduardo]

Radioguy,

Doesn't it make you wonder how "involved" DE is with his stations, since HE has posted over 11,000 times?

It's how I practice my English. Otherwise, I would not get much chance to use it.

(We are not slaves, by the way... 2/3 of the day is not work for most people)

 

[mikerock]

Re: Ooops!

All I can say is that chuckydoll, mikerock, and several others must be developing a taste for crow today.

Remember these posts?

Nope. I made no prediction for this book but this book. It was the 2nd/next book and next spring since I believed it would be up because of the JACK tweaks and all of the publicity.

http://www.radio-info.com/smf/index.php/topic,77118.0.html
This ratings period will see a boost because of JACK improvements and the publicity surrounding the fake return of oldies. By the time people realize oldies did not return and it is just this hacky DJ/hit crap, they will be well below JACK numbers by spring

http://www.radio-info.com/smf/index.php/topic,79056.20.html
We really will not know until the 2nd book. My prediction is it will be slightly below JACK numbers in the next book and will trend down slightly from there. However my guess is from the publicity, revenue will be up and will not trend down for CBS until things are really a mess by next spring.