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Summer Surprise?

E

Element9

Radio & Records has the Summer 12+ posted and there are a few surprises.

WYRK trips on its spurs, down from Spring '07 and down from Summer '06, while the market's sole commercial news-talk-neo con megaphone captures the top spot.

WBLK powers up to #3, up from Spring '07 but down from its Summer '06 number.

97 Rock, Star and Kiss score their best 12+ numbers in some time, while Jack breaks the spell of 3.7's, and goes up a whole share! To the chagrin of Rochester's Dr. Bob, Buffalo Jack appears to be a success.

The Edge is up from Spring '07, matching its Summer '06 number, while Mix 104 slides from Spring '07, and down significantly from Summer '06. Only a matter of time before the "back to Oldies" thread erupts on this board.

WGR must be glad it's hockey season again.

CKEY is up from Spring '07 and Summer '06, eh?

Oh, and look at those CHWO numbers. Whoever buys the reportedly-for-sale-WECK might want to consider the potential of Bobby Vee and Tony Bennett.

And then there's KB. Well, at least it's beating WLVL, but careful, WJJL is threatening.

All this should make for interesting speculation and a robust thread here.

-9-

_________________________________________________

Forgot the disclaimer: "It's summer and it's only 12+." There.
 
wjjl -

threatening ?
they are dangerous to them selves,
Interesting obeservations!!!!!

ok, screw the #'s
what is the "best station" if u ask the guy or gal next
to u, at the red light....
 
And then there's KB. Well, at least it's beating WLVL, but careful, WJJL is threatening.
Click to expand...

Yikes, KB is maybe the lowest rated automated 50kw station in the world...WROC usually gets better ratings with the same basic lineup with their horribly limited signal.

Hey, at least WJJL showed up in the book. Has that ever happened since they deserted Niagara Falls? 0.4 - there must be some desperate oldies fans who'll go anywhere for their oldies fix. Time to pop the champagne in West Seneca and maybe barter out a celebration party at Jafafa Hots.
 
cee said:
And then there's KB. Well, at least it's beating WLVL, but careful, WJJL is threatening.
Click to expand...

Time to pop the champagne in West Seneca and maybe barter out a celebration party at Jafafa Hots.
Click to expand...


Too Late!
 
This book looks like a fluke for a number of stations.

A lot of stations in the Buffalo market either took uncharacteristically big one-book jumps 12+ (WBEN, WBLK, Kiss 98.5, WBUF) or uncharacteristically big one-book falls (WYRK, WHTT, and at the bottom of the list, WUFO) without any obvious reason. 'GR's drop can be explained to a degree by the end of the hockey season and its numbers for the fall will probably rebound, but there's no obvious reason for any of the other moves.

When something like that happens, it often has more to do with diary distribution and a shift in the demographic profile of people who actually filled out and sent in the damn things during the last 12 weeks, than with any actual programming change, promotional initiative or shift in tastes among the wider universe of listeners. When people-meters hit Buffalo, we will probably see another big shift in numbers due to a methodological change (this time a deliberate one aimed at getting a more accurate listener profile), but this one looks like a bit of a statistical accident.
 
Without marketing, listeners tend to gravitate toward what they know. Bills = 97 Rock (they're on top 25-54). Summertime fun music = Kiss. Summer tends to be flukey anyway, lots of vacations. We'll see how things shape up in the Fall now that people are giving away money and running TV again.
 
Summertime, and the livin' ain't easy

I'd love to see the demos. Diary placement could be all-important for the summer book. It looks to me like the stations that do best with teens (with the exception of WBEN) did the best in the summer book. It could simply be that the diaries that were returned were from households where mom was home for the summer with their teen-aged kids, and they "compromised" on strong 12-34 stations.

WBEN is the exception, but their numbers are pretty much identical to last summer, and may show a bump because of the early campaign season.

There does seems to be some all-around weakness in the AC/Hot AC battle. Star appears to have the strongest group of core listeners, and to be the "default" kid/mom compromise. WJYE and Mix depend more on the 45-54 component, and that didn't carry enough weight in the 25-54 battle to overcome Star's lower demo numbers this time.

If the same trends continue into the fall book, programmers are likely to take it a lot more seriously. Corporate suites may use the summer book as an excuse to execute some personnel moves, but I don't think that I'd put a lot of stock into those numbers.
 
SirRoxalot said:
Corporate suits may use the summer book as an excuse to execute some personnel...
Click to expand...

OMG! Who knew it would come to this! Executing personnel for having a bad book. Phew! I got out just in time.
 
Polish Soprano

Ah, we have a classic example of "I was quoted out of context!".

Execute personnel moves, Mike. Unless, of course, they think that they can get away with it and avoid paying severence.

"Uh, Radknowski, you do any work on the side? I gotta little problem that you might be able to take care of for me. You doin' any foundation work soon?"
 
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