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Sun sets on radio morning shows

V

vchimpanzee

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I can't find a link that doesn't require a subscription. I know that in North Carolina anyone with a library card can use it to see this article through ProQuest.

Maybe someone else can find a solution.

And the title of the article didn't display. But it's the title of the thread.
 
Lance Venta is quoted. He says the longer someone popular works somewhere, the more they get paid. Maybe he can help.

A brief summary:

Jessica Hoy of CKCE Calgary was let go after her co-host Bobby May quit, and they were replaced with a podcast. Bobby said good people are now considered numbers. Jessica says an Edmonton-based show won't do well telling local stories.

WKTU dropped iHeart's Carolina with Greg T and KZZU Spokane cancelled Dave, Ken and Molly. Ken of KZZU said his lawyer said don't say anything. WKSZ Appleton dropped Jake and Tanner after they tried to tell personal stories and that didn't help ratings. They now have a podcast, and Tanner said stations would rather give away concert tickets than hire new people that can learn the business. Jake says morning shows still do pranks and haven't updated their approach, so younger people don't even want to listen.

Sean Ross says the shows aren't as popular but the hosts still have to be paid a lot.
 
I was able to read the second article.

Is morning drive really as important as it once was with so many more options for people to chose from.
 
TheBigA said:
This is primarily about Top 40 stations that have been struggling in the ratings for the last two years.
Click to expand...
Yep, and that's why Kidd Kraddick, Elvis Duran, Fred and the rest of the clones in the morning are so prevalent. They're barter, they give you a major market show for commercial inventory, a splashy website to link to, and relieve you of the stress of some moron who thinks they're the next Howard Stern from pulling a stunt that gets you sued, gets advertisers pissed off, and has you wishing you'd never listened to their aircheck from K-whatever in Roosterpoot, AR and plucked them from obscurity just for them to become YOUR latest migraine. Been there, done that 30 years ago. Hired the moron, regretted it instantly. Never again...
 
Office space is really at a high vacancy rate right now. Many corporations found out during covid that they can have a significant percentage of their people work from home and not have to rent expensive office space. If your commute is from your bedroom to the den is there any reason to listen to the radio in the morning?
 
i could be very very wrong here but my observations on radio with regards to this

It doesnt have a ton to do with commute time, i think its listeners perferences changing.

Morning shows are full of bits and chatter.. but thats not always local info chatter....

Listeners want a genuine connection, a best friend on the radio.. and unless youre like an AC or country station, you dont have that type of presentation.

I'm very average at best as a jock, but listeners like me... because i share those random thoughts about food, music and the community.. tell a short funny story

I think, among radio people.. morning shows have had this impression of being loud and zany... and i dont think the average listener wants that anymore. While im not your average listener, i want to laugh but i also want music... and alot of morning shows dont play a ton of that

I'm not always the most eloquent with the written word but I hope i made some sense
 
SomeRadioGuy said:
I think, among radio people.. morning shows have had this impression of being loud and zany... and i dont think the average listener wants that anymore. While im not your average listener, i want to laugh but i also want music... and alot of morning shows dont play a ton of that
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That's it exactly. If you're a talk station, talk. If you're a music station, talk between songs, damnit!
 
exdjted said:
That's it exactly. If you're a talk station, talk. If you're a music station, talk between songs, damnit!
Click to expand...
its not just that... and its not that morning shows dont connect with their audience, they do or the ywouldnt keep getting paid... but i think people juis twant a bit different style and content now a days
 
SomeRadioGuy said:
its not just that... and its not that morning shows dont connect with their audience, they do or the ywouldnt keep getting paid... but i think people juis twant a bit different style and content now a days
Click to expand...
Yeah, Paul, but after "Private Parts" came out about Howard Stern, it seemed like every wannabe morning show wanted to outshock Howard and not entertain. There's too much "I want to be the next So-and-So" instead of being the first them and being original.
 
Seems like the continuation of the trend towards national syndication gradually becoming the norm everywhere, and apparently some stations in the article saw their ratings for the morning shows drop. Add to that the fact that talent is not cheap.

Paul, glad to hear you've connected with your listeners, but every time "live and local" gets brought up in a Radio discussion (whether here, or on other social media radio threads), it gets cut down as a vestige of the past.

I think one possible issue here is that with the dominance of the internet, the concept of what is "local" has changed. Do people in my metro, Seattle, really care all that much about hearing about Seattle stuff by a DJ or talk host when they may already have national and international connections, via social media, and friends in other places? Social media is international in scope, and most Americans use it a lot. I don't think it's replacing radio, but the concept of "local media" seems to be fading as the internet gets more dominant in its importance.

I could be wrong, though....
 
boombox4 said:
Seems like the continuation of the trend towards national syndication gradually becoming the norm everywhere, and apparently some stations in the article saw their ratings for the morning shows drop. Add to that the fact that talent is not cheap.

Paul, glad to hear you've connected with your listeners, but every time "live and local" gets brought up in a Radio discussion (whether here, or on other social media radio threads), it gets cut down as a vestige of the past.

I think one possible issue here is that with the dominance of the internet, the concept of what is "local" has changed. Do people in my metro, Seattle, really care all that much about hearing about Seattle stuff by a DJ or talk host when they may already have national and international connections, via social media, and friends in other places? Social media is international in scope, and most Americans use it a lot. I don't think it's replacing radio, but the concept of "local media" seems to be fading as the internet gets more dominant in its importance.

I could be wrong, though....
Click to expand...

I'm not live on KLMI... i wasnt even when i lived there. Im certainly not now... but listeners still listen and enjoy.

Some people think live live live is the magical answer and that content is automatically better simply because its live and in about 8 out of 10 cases, id disagree
 
In today's world if there are people listening for local elements in a morning show, it's likely going to be for weather, traffic and possibly even short newscasts. That's why stations can get away with running syndicated programming on the cheap which is often inane and lame, because people aren't by and large tuning in to hear their favorite DJ anymore.
 
JJSPC said:
people aren't by and large tuning in to hear their favorite DJ anymore.
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Unless their favorite DJ is Steve Harvey. Which is very possible. His audience is very loyal to him.

It may not be obvious from the article, but this isn't strictly a corporate radio thing. Small owners are doing this too. The Spokane station in the article is a small owner.
 
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