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Sunny 104.5

J

jmd

Guest
Hi! I work in a large industrial building in CC Philly. Recently management decided to pipe in Sunny 104.5 into the building VIA the PA system. I have been paying attention to the music, and it seems like they are playing the same 200 songs over and over again in different rotation. Given it is good music, BUT how long until the typical listener figures out what is going on ? Thoughts?<P ID="signature">______________
James M. Durkin Jr.</P>
 
Quickly!

When WJBR-FM started the "9-5 No Repeat Work Day" several years ago, I was in a place where I had to listen. The big point was, unlike competitor WSTW, they did not play the current hits every two hours. Okay. Great. But the recurrents and AC Oldies were repeated every day, although at different times. A listener may not really notice it if they only hear songs they like. But if there is a song in the mix that hits them like fingernails on a chaulk board, it really stands out.


> Hi! I work in a large industrial building in CC Philly.
> Recently management decided to pipe in Sunny 104.5 into the
> building VIA the PA system. I have been paying attention to
> the music, and it seems like they are playing the same 200
> songs over and over again in different rotation. Given it is
> good music, BUT how long until the typical listener figures
> out what is going on ? Thoughts?
>
 
> Hi! I work in a large industrial building in CC Philly.
> Recently management decided to pipe in Sunny 104.5 into the
> building VIA the PA system. I have been paying attention to
> the music, and it seems like they are playing the same 200
> songs over and over again in different rotation. Given it is
> good music, BUT how long until the typical listener figures
> out what is going on ? Thoughts?

Have you ever heard anyone utter the words, "I like that radio station because I can listen for at least TWO days before the station repeats a song?"

I haven't...

What is ironic about this situation is that I purchased Sirius radio in order to have a vast amount of music at my disposal...and in less than a month I'm already tired of the Real Oldies station...same songs everyday...little variety of Real Oldies...very disappointing.

You can't escape repetition if you rely on radio alone.
 
Speaking of Sunny... has anyone heard their new jingles? I heard one at the top of the hour that sang "Philadeeelllppphhhhiiiiaaaa" at the end of the Jingle.

Thoughts????
 
> Speaking of Sunny... has anyone heard their new jingles? I
> heard one at the top of the hour that sang
> "Philadeeelllppphhhhiiiiaaaa" at the end of the Jingle.
>
> Thoughts????
>

Must be a Clear-Channel thing ..... WHKF-FM (99.3 Kiss FM) here in Harrisburg does the same thing. Personally, I like it.

-- Matt
 
> it seems like they are playing the same 200
> songs over and over again in different rotation.

Sunny is doing a similar thing on their HD-2 channel, which is running a singers and standards format. It seems they play only nine or ten big name artists and rotate the music over and over and over again. They are also playing some artists (especially Sinatra, Bennett, Fitzgerald, and Cole) at least three times an hour.

It could be much better. If they are going to go with this music on their HD-2 channel, and I believe it's potentially a good format, they could be adding a lot of music: including contemporary jazz and pop singers doing traditional/standards.
 
> recurrents and AC Oldies were repeated every day, although
> at different times. A listener may not really notice it if
> they only hear songs they like. But if there is a song in
> the mix that hits them like fingernails on a chaulk board,
> it really stands out.

This is so true. It also happened in our office. When you listen all day every day, you really can notice those "fingernail" songs. Unfortunately, for us, what hurt Sunny was that all those fingernail songs were distractions and ended up irritating people instead... "I Will Survive," "Respect," "Knock On Wood," "It's Raining Men." So, off went the radio and we found a Soft AC station on the internet which everyone likes.

The funny thing is that the internet station seems rather heavy on Barry Manilow and, although a lot of people don't like his music and find it boring, it doesn't have that same irritant factor as those disco songs on Sunny have. So it might be worth noting that the texture of the music also plays a part in determining whether a listener will tolerate the songs he or she doesn't like. (Whereas that Gloria Gaynor song might cause someone to throw the radio across the room, Barry Manilow would just lull them to sleep instead... well, on second thought, maybe Barry would also cause someone to throw the radio). But the point is that different types of music affect a listener's tolerance level before that listener turns off the station for good. In this case, Barry Manilow is not as "abrasive" as '70s disco music.
 
> > Speaking of Sunny... has anyone heard their new jingles? I
>
> > heard one at the top of the hour that sang
> > "Philadeeelllppphhhhiiiiaaaa" at the end of the Jingle.
> >
> > Thoughts????
> >
>
> Must be a Clear-Channel thing ..... WHKF-FM (99.3 Kiss FM)
> here in Harrisburg does the same thing. Personally, I like
> it.
>
> -- Matt
>
Count me in too on the top-of-the-hour jingle...OUTSTANDING! I think I'm the only guy driving down 95 waiting for WOGL and WSNI top of hours and crank it up!!!
 
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