• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Sunny 99.1 is Christmas again

Sunny's numbers have slipped a little bit recently. Perhaps the earlier start to Christmas music is an attempt to juice the November PPMs and reclaim some distance from The Spot.

Wonder if Houston's other Christmas Music station, KSBJ, will now go early as well. Their numbers have also been down a bit.
 
After a while Sunnys Christmas playlist gets boring. So many repeated songs. I’m pretty sure they’re newer Christmas songs that could be played
 
Mediafrog+ said:
Sunny's numbers have slipped a little bit recently. Perhaps the earlier start to Christmas music is an attempt to juice the November PPMs and reclaim some distance from The Spot.
Click to expand...

The December book already has begun. The Nielsen "months" don't match calendar months precisely, and most of October is in September and most of November is in October; December's book is three weeks of November and one in December.

"December" in Nielsenese is November 7 to December 4th.

This is all because Nielsen measurement periods are each 28 day periods, and there are 13 of them in a year. So the 13th "month" is "Holiday" which is December 5th to January 1, 2020. Nielsen tries to have January start as close to the beginning of the actual month as possible, meaning the first Thursday of January or, even, the last Thursday of December.
 
Last edited:
Mrtejano said:
After a while Sunnys Christmas playlist gets boring. So many repeated songs. I’m pretty sure they’re newer Christmas songs that could be played
Click to expand...

If I'm not mistaken, most successful Christmas formats use fewer than 300 songs, usually closer to 250. We are talking about brains that work in a way totally alien to those of the older males who populate this forum.
 
In the past a Christmas format was used to clear the decks for a new format to follow. Sadly, we won’t see anything like that in Houston.
 
CTListener said:
We are talking about brains that work in a way totally alien to those of the older males who populate this forum.
Click to expand...

CTL has displayed a brain that pretends to know the attitude, age, and sex of other members here – regarding the insignificant issue of how many Christmas songs should be on a radio playlist. Revealing.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom