Though that may be true, i know that Bobby made a huge error with O-rock and that was that they lost their identy after Stern left and no one knew what they were on that station. I beleive they will not make that same mistake...They are going to stick to their branding and not let that element of radio just get away from them, the way it got away from Orock. They tried to re-establish it "Orlando's Alternative" but it was too late. Just a note to close this Orock chapter once and for all and I really don't mean to throw dirt on any stations grave...but I think it's important to give a little perspective on the station. A 100,000 watt station with one of the best signals in the market - morning show was 15th in demo this last book. We can argue on the new format direction, jingles packages and branding but what I think we can agree on is that a new direction was necessary. Again, I don't want create an arguement on here but when your beating most 5,000 watt daytime AM's in this market by .2 there is more than enough reason to flip a station. I think most articles mention that the station was struggling rating's wise, what they don't mention is how bad it was...their TSL was 24th in some cases out of 28. I don't beleive Sunny can do any worse...
Also, they won't be voice tracking as much as an earlier post suggested. Maybe, overnights, and I say maybe because they haven't gotten rid of their overnight people at WJHM and Mix but the plan for now is to have a full on-air staff.