I do but not because of the content. Songs like that just sound good.
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Super Bowl LVI Halftime Show Lineup Announced (2022)
- Thread starter Mikey Radio
- Start date
what's Elvis Presto doing these days?
J-Lo and Shakira were outstanding.
Get ... off ... my ... LAWN!!!!
DAMN Straight!!! Or, should that be George?
Imagine being proud of that.
Strait, as in George, and as in "Damn Strait," a current country song by Scotty McCreery, a weeper about a guy whose girl has left him and now he can't listen to George Strait songs anymore because one of his hits was her favorite song:
Yes, but the halftime show sucked,
I still recall when Beyonce headlined the Super Bowl halftime show back in I believe 2013. One of my co-workers, who happens to be gay, invited a few of us from work to his place to watch the game, and a number of his gay friends and acquaintances were also in attendance. Throughout first 1/2 of the game, they mostly talked the entire time or were just milling about and there were lots of mentions of the "Beyonce concert, framed against the backdrop of a football game". At the end of the 2nd quarter, there was lots of excitement as everyone rushed into the living room to view the 100" flatscreen, and there was dead silence and sheer reverance as they returned from commercial and Beyonce was introed. They were thrilled by her performance, and then within 5 minutes of the start of the 2nd half, his entire house was empty aside from maybe 4 or 5 of us who were interested in the actual Super Bowl. The majority in attendance that day where there to see Beyonce, they saw what they'd come for and then almost immediately left, satisfied.
But Eminem is one of the best selling artists of all time. Doesn't hurt to put an influential R&B singer like Mary J. Blige. And it doesn't hurt to pepper in some Snoop Dogg, Dr. Dre, and Kendrick Lamar for a West Coast kick.
Seriously, though, we are supposed to target the 25-54 demographic. Who cares if some reactionary wants to see Carrie Underwood or John Tesh instead? (Though John Tesh has that Roundball Rock song, but we're not talking about basketball here.)
Seriously, though, we are supposed to target the 25-54 demographic. Who cares if some reactionary wants to see Carrie Underwood or John Tesh instead? (Though John Tesh has that Roundball Rock song, but we're not talking about basketball here.)
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Perhaps PBS can run the "John Tesh: Live from Red Rocks" pledge break special from 1995 opposite the Super Bowl for whose who wish to indulge?
You bet it's gonna be a hit!
Carrie Underwood has plenty of appeal in 25-54, as do most other contemporary country artists. I dare say that her presence (or Jason Aldean's, for that matter) in the Super Bowl halftime show would not send viewers to other channels or out of the room. In fact, it might even keep some of the male viewers in front of the TV, viewers who'd be running to the fridge for sure at the sight of Mary J. Blige.
Who was the last country act to headline halftime?
Shania Twain, in 2003. But country seems to be doing better on radio and getting a lot more TV exposure now than it did then, although it doesn't have a crossover star of the magnitude of Twain at present.
Yet today every current hit music genre reaches and appeals to only one segment of the total public. Mary J Blige (I use her as an example because her name was just mentioned) does not have the mass crossover appeal of a Michael Jackson or Prince.
No matter who is presented, about three-quarters of the audience is either going to dislike them or just tolerate them.
Actually, TV's ratings "standard" is 18-49. Radio is 25-54 for general market, 18-49 for Black and Hispanic markets.
People won't run to the fridge when Mary J. Blige comes on any more than they did when Katy Perry or Lady Gaga came on.
18-49? That makes a conservative Country singer even less appealing when you account for Gen Z (18-25). And even less if you account for non-whites and/or urban viewers. Ouch.
But Eminem had hits on Alternative radio as well as pop radio and Hip-Hop/R&B radio. So it won't hurt.
They're not watching the game, let alone the halftime show. Millennials (and that's what you're describing) are less interested in spectator sports than preceding generations and even those who are interested have no patience for nearly four hours of passively watching one game. The average NFL viewer is around 50.
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