Does anyone have insight on whether local advertising for bars can use the term "Super Bowl"? I remember, not long ago, the NFL started to crack down on the "misuse" of their trademarked term. Any help would be appreciated.
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"Super Bowl" or "Big Game"?
- Thread starter JeffMcDermott
- Start date
> Does anyone have insight on whether local advertising for
> bars can use the term "Super Bowl"? I remember, not long
> ago, the NFL started to crack down on the "misuse" of their
> trademarked term. Any help would be appreciated.
>
Unless you have an official licensing agreement with the NFL, you can't use Super Bowl terminology.
People use the term "Big Game In Detroit".
Other stations have used station branding with "Bowl" attached.
Most brilliant use I ever saw was "Dean's Dip" radio ads a few years ago. The tagline they were using was "It's going to be SUPER... like a BOWL... of Dean's Dip."
> bars can use the term "Super Bowl"? I remember, not long
> ago, the NFL started to crack down on the "misuse" of their
> trademarked term. Any help would be appreciated.
>
Unless you have an official licensing agreement with the NFL, you can't use Super Bowl terminology.
People use the term "Big Game In Detroit".
Other stations have used station branding with "Bowl" attached.
Most brilliant use I ever saw was "Dean's Dip" radio ads a few years ago. The tagline they were using was "It's going to be SUPER... like a BOWL... of Dean's Dip."
L
lsufan
Guest
> > Does anyone have insight on whether local advertising for
> > bars can use the term "Super Bowl"? I remember, not long
> > ago, the NFL started to crack down on the "misuse" of
> their
> > trademarked term. Any help would be appreciated.
> >
>
> Unless you have an official licensing agreement with the
> NFL, you can't use Super Bowl terminology.
>
> People use the term "Big Game In Detroit".
>
> Other stations have used station branding with "Bowl"
> attached.
>
> Most brilliant use I ever saw was "Dean's Dip" radio ads a
> few years ago. The tagline they were using was "It's going
> to be SUPER... like a BOWL... of Dean's Dip."
It goes even further -Under federal law, the NFL and its teams
have the exclusive right to use their
marks, such as the words “NFL,” “Super
Bowl,” and “Pro Bowl;” team names such
as “Redskins” or “Patriots;” any nicknames
(for example, ”Skins” or “Pats” ), as well as
numerous other designations, such as logos
and uniform and helmet designs, in
marketing and promotions. Without permission
from the holder of these marks,
your station and its clients cannot say or
print, or use on the Internet, any of these
protected words or logos in marketing or
promotions.
> > bars can use the term "Super Bowl"? I remember, not long
> > ago, the NFL started to crack down on the "misuse" of
> their
> > trademarked term. Any help would be appreciated.
> >
>
> Unless you have an official licensing agreement with the
> NFL, you can't use Super Bowl terminology.
>
> People use the term "Big Game In Detroit".
>
> Other stations have used station branding with "Bowl"
> attached.
>
> Most brilliant use I ever saw was "Dean's Dip" radio ads a
> few years ago. The tagline they were using was "It's going
> to be SUPER... like a BOWL... of Dean's Dip."
It goes even further -Under federal law, the NFL and its teams
have the exclusive right to use their
marks, such as the words “NFL,” “Super
Bowl,” and “Pro Bowl;” team names such
as “Redskins” or “Patriots;” any nicknames
(for example, ”Skins” or “Pats” ), as well as
numerous other designations, such as logos
and uniform and helmet designs, in
marketing and promotions. Without permission
from the holder of these marks,
your station and its clients cannot say or
print, or use on the Internet, any of these
protected words or logos in marketing or
promotions.
> how serious is this threat tho ?
Just because...on the same station, i have
heard a 'creative' way to say:
"[bleep bleep]..40, you know the big game in
detroit in feburary..oh, yeah!! Su--bleep-bleep--wl 40!!"
but, then, later on the same station..an ad(sponsored
by pepsi beverages) having no trouble saying..
"..can't wait to Super Bowl 40" (as the commercial continues):
"..before super bowl 40, be sure to have enough pepsi,
so you dont have to run out during half time.." (or something
very corny, along those lines) "pepsi and super bowl 40,
the best team in the NFL"
(*The only thing i am thinking: is since Pepsi, is the official
sponsor of sB-40, well, then the makes it acceptable DURING That
spot only) but, going back to my original question, promotion
within promotion, ( i am in a market w/ an NFL Team and a flagship
station for that team)..how serious is the NFL going to be...
to fine stations, promoting "the big game in detroit?"
Just because...on the same station, i have
heard a 'creative' way to say:
"[bleep bleep]..40, you know the big game in
detroit in feburary..oh, yeah!! Su--bleep-bleep--wl 40!!"
but, then, later on the same station..an ad(sponsored
by pepsi beverages) having no trouble saying..
"..can't wait to Super Bowl 40" (as the commercial continues):
"..before super bowl 40, be sure to have enough pepsi,
so you dont have to run out during half time.." (or something
very corny, along those lines) "pepsi and super bowl 40,
the best team in the NFL"
(*The only thing i am thinking: is since Pepsi, is the official
sponsor of sB-40, well, then the makes it acceptable DURING That
spot only) but, going back to my original question, promotion
within promotion, ( i am in a market w/ an NFL Team and a flagship
station for that team)..how serious is the NFL going to be...
to fine stations, promoting "the big game in detroit?"
R
RealOldiespro
Guest
>
> It goes even further -Under federal law, the NFL and its
> teams
> have the exclusive right to use their
> marks, such as the words “NFL,” “Super
> Bowl,” and “Pro Bowl;” team names such
> as “Redskins” or “Patriots;” any nicknames
> (for example, ”Skins” or “Pats” ), as well as
> numerous other designations, such as logos
> and uniform and helmet designs, in
> marketing and promotions. Without permission
> from the holder of these marks,
> your station and its clients cannot say or
> print, or use on the Internet, any of these
> protected words or logos in marketing or
> promotions.
>
If your station has the rights to the Bowl you can use it in promotion, otherwise NOPE. There is an article here that explains it some
(hope it is OK to post a link, I can never remember on this board)
www.lasvegassun.com/sunbin/stories/gaming/2005/jan/31/518212413.html
> It goes even further -Under federal law, the NFL and its
> teams
> have the exclusive right to use their
> marks, such as the words “NFL,” “Super
> Bowl,” and “Pro Bowl;” team names such
> as “Redskins” or “Patriots;” any nicknames
> (for example, ”Skins” or “Pats” ), as well as
> numerous other designations, such as logos
> and uniform and helmet designs, in
> marketing and promotions. Without permission
> from the holder of these marks,
> your station and its clients cannot say or
> print, or use on the Internet, any of these
> protected words or logos in marketing or
> promotions.
>
If your station has the rights to the Bowl you can use it in promotion, otherwise NOPE. There is an article here that explains it some
(hope it is OK to post a link, I can never remember on this board)
www.lasvegassun.com/sunbin/stories/gaming/2005/jan/31/518212413.html
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