This Sunday (2/24) is the 85th Annual Academy Awards, which will also mark the 60th anniversary the Oscars have been televised (I'm sure prior to that up until the late '60s, they were on radio).
The Oscars have traditionally become the second biggest television event of the year behind, you guessed, the Super Bowl. But of the two, which has the most prestige? I'm asking this because for the Oscars, the cost for 30 seconds of ad time has jumped from $1.7 million last year to $1.8 million. For Super Bowl XLVII this year, it was $3.8 million, and despite claims to the contrary, the big game actually draws in more female viewers than the Oscars. Apple knows this very well; they used Super Bowl XVIII in 1984 to run their famous Macintosh commercial, and the 2010 Oscars to introduce the iPad.
In terms of viewership, the last four Super Bowls at over 105 million viewers have become the most-watched programs of all time (burying the M*A*S*H finale to #5), while the Oscars generally get 35-40 million viewers.
Another is the unexpected moments. The Oscars had that streaker; the Super Bowl: Janet Jackson's wardrobe malfunction and the power outage.
Then there's the lengths: The Super Bowl is usually over by 10:00-10:30 pm Eastern, while the Oscars: three hours, even longer!
And finally, both events are watched at home, but when it comes to large gatherings: Super Bowl, primarily sports bars; the Oscars? I remember in 2000 seeing TVs in a university rec center and later a hotel lobby (and of course, a restaurant/bar) being tuned to the awards, which were still on tape delay here in Alaska until 2011.
So to answer my own question: BOTH!!! But what do you think?
The Oscars have traditionally become the second biggest television event of the year behind, you guessed, the Super Bowl. But of the two, which has the most prestige? I'm asking this because for the Oscars, the cost for 30 seconds of ad time has jumped from $1.7 million last year to $1.8 million. For Super Bowl XLVII this year, it was $3.8 million, and despite claims to the contrary, the big game actually draws in more female viewers than the Oscars. Apple knows this very well; they used Super Bowl XVIII in 1984 to run their famous Macintosh commercial, and the 2010 Oscars to introduce the iPad.
In terms of viewership, the last four Super Bowls at over 105 million viewers have become the most-watched programs of all time (burying the M*A*S*H finale to #5), while the Oscars generally get 35-40 million viewers.
Another is the unexpected moments. The Oscars had that streaker; the Super Bowl: Janet Jackson's wardrobe malfunction and the power outage.
Then there's the lengths: The Super Bowl is usually over by 10:00-10:30 pm Eastern, while the Oscars: three hours, even longer!
And finally, both events are watched at home, but when it comes to large gatherings: Super Bowl, primarily sports bars; the Oscars? I remember in 2000 seeing TVs in a university rec center and later a hotel lobby (and of course, a restaurant/bar) being tuned to the awards, which were still on tape delay here in Alaska until 2011.
So to answer my own question: BOTH!!! But what do you think?