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Super Hits 106.1

Discovered this station from Dubuque, Iowa, which focuses on the 70's and 80's...been hearing some really interesting cuts, not heard in other markets! It's a winner!!!

http://superhits106.com/
 
We have "Hippie Radio" here in Nashville. They break nearly every "rule" in radio. They program strictly to baby boomers, including the older end of the baby boom, the ones who turn 67 this year! They thumb their nose at anything "corporate," they play the Carpenters and 1910 Fruitgum Company along with everyone else that they play, and they play tunes that haven't been heard on the radio in years, except for when Tom Kent has played them. http://www.hippieradio945.com Glad to have them, because we lost our classic hits station last year when Cumulus sold them off, but that wasn't much of a loss. And our classic rocker (Clear Channel) has been playing the same handful of tunes for several years now.
 
Well, here's a sample of what this station (KIYX 106) puts out, taken this morning 1/16:

844am Sing Carpenters 1973
846 Steppin' Out Joe Jackson 1982
858 C-I-T-Y John Cafferty 1985
902 Sad Songs Elton John 1984
906 My Angel Baby Toby Beau 1978
909 Only the Lonely Motels 1982
913 Dim All the Lights Donna Summer 1979
924 One Tin Soldier Coven 1971
927 Love Will Find a Way Pablo Cruise 1978
931 La Isla Bonita Madonna 1987
942 Woman John Lennon 1981
945 Love is Alive Gary Wright 1976
949 Walking on Sunshine Katrina & the Waves 1985
957 It Don't Come Easy Ringo Starr 1971
1001 Bad Case of Loving.. Robert Palmer 1979
1004 Give A Little Bit Supertramp 1977
1008 Live & Let Die Paul McCartney 1973
1012 Wanted Dead or Alive Bon Jovi 1987
1016 Free Ride Edgar Winter Group 1973
1022 Fooled Around & Fell.. Elvin Bishop 1976
1026 You Wear it Well Rod Stewart 1972
1030 Keep the Fire Burnin' REO Speedwagon 1982
1041 Reach Out & Touch Diana Ross 1970
1044 Living For the City Stevie Wonder 1974
1047 Hungry Like A Wolf Duran Duran 1983
1055 R.O.C.K in the USA John Cougar M. 1986
1058 Jackie Blue Ozark Mtn. Daredevils 1975


Nice Variety....
 
That is a cool listing, too, although I believe some of those (especially the '80s titles) would be more likely to be heard over JACK-FM here. http://www.963jackfm.com I believe I have that web address correct.

We also have a student-run oldies station over at Volunteer State Community College over in Gallatin: http://www.wvcp.net I usually cannot pick them up here where I live, since I am on the wrong side of town from them, but it is my understanding that many folks who live over there cannot pick up Hippie radio, so it is a bit of a tradeoff.
 
oldies76 said:
Well, here's a sample of what this station (KIYX 106) puts out, taken this morning 1/16:

Nice Variety....

I'd actually enjoy that station, at least for a while.

Unfortunately, the station is dead last in billings in its market, doing less than $150 k a year in revenue. Part of the problem may be that, as a rimshot, it does not put a city grade signal over Dubuque itself.

It is nice to see different approaches tried. Lots of formats have evolved from experiments or even "mistakes" in smaller markets.
 
DavidEduardo said:
Unfortunately, the station is dead last in billings in its market, doing less than $150 k a year in revenue. Part of the problem may be that, as a rimshot, it does not put a city grade signal over Dubuque itself.

It is nice to see different approaches tried. Lots of formats have evolved from experiments or even "mistakes" in smaller markets.

How are the Arbitron ratings for this station? It's been around since 1996 I believe. Well, tuning again and hearing "In A Big Country" by Big Country. Wow....I don't think I've heard that on radio since the mid 80's! They play deeper cuts.
 
oldies76 said:
How are the Arbitron ratings for this station? It's been around since 1996 I believe. Well, tuning again and hearing "In A Big Country" by Big Country. Wow....I don't think I've heard that on radio since the mid 80's! They play deeper cuts.

It's not in a rated market.

And it's only been in the 70's-80's format, per BIA, since early 2010.
 
WQSV is a tee-niny little AM station near Nashville, but they are the only AM station anywhere near me that still plays oldies at all.


http://www.wqsvam790.com/

I believe that they are all bluegrass on Saturdays, and all gospel on Sundays, and they have religious programming (locally) at 9:00 a.m., an old-timey radio show at 10:00 a.m., and Adrian Rogers at 11:00. And they carry high school and college sports, so that sometimes also represents an interruption in their oldies programming.
 
DavidEduardo said:
oldies76 said:
How are the Arbitron ratings for this station? It's been around since 1996 I believe. Well, tuning again and hearing "In A Big Country" by Big Country. Wow....I don't think I've heard that on radio since the mid 80's! They play deeper cuts.

It's not in a rated market.

And it's only been in the 70's-80's format, per BIA, since early 2010.

It used to be rated. The numbers are still on All Access. In the fall of 2011, it was tied for 9th.
 
Well today, they are playing nothing but Hot 100 number one songs from the 70's and 80's...sounds great to say the least. Check them out.
 
DavidEduardo said:
oldies76 said:
Well, here's a sample of what this station (KIYX 106) puts out, taken this morning 1/16:

Nice Variety....

I'd actually enjoy that station, at least for a while.

Unfortunately, the station is dead last in billings in its market, doing less than $150 k a year in revenue. Part of the problem may be that, as a rimshot, it does not put a city grade signal over Dubuque itself.

It is nice to see different approaches tried. Lots of formats have evolved from experiments or even "mistakes" in smaller markets.


David I am going to do something that many people on this board don't...call B.S. on something you say.

I have friends in the market, some affiliated with competitors of SuperHits, and they all inform me that your info is dead wrong. Not even close to the truth. Now they are not first but not last by a long shot.

In your defense, you may be using your research from before it became SuperHits, it previously was a soft AC, which would be a dead stick in the billing world.
 
theprp said:
David I am going to do something that many people on this board don't...call B.S. on something you say.

There is no harm in questioning the data in another post; calling it "BS" before you have a response is just rude.

I have friends in the market, some affiliated with competitors of SuperHits, and they all inform me that your info is dead wrong. Not even close to the truth. Now they are not first but not last by a long shot.

In your defense, you may be using your research from before it became SuperHits, it previously was a soft AC, which would be a dead stick in the billing world.

The format supposedly changed between Fall of '09 and Spring of '10. It's last ull year as a Lite AC, per the industry's recognized source for information, was nearly 40% higher than any of the three full years after the change.

My bad was not specifying "FM" for billings ranks. There are AMs billing less, but not licensed to Dubuque. 1490 and 1370 both outbilled it in the years referenced.

The station may have improved in the last 6 to 9 months, but since it has been "in format" for about 4 years now, that would be somewhat surprising.

Of course, if you have other information, exchanging points of view is what these boards are for!
 
oldies76 said:
Well today, they are playing nothing but Hot 100 number one songs from the 70's and 80's...sounds great to say the least. Check them out.

Hot 100? That would mean about half the songs did not make the Top 50, so half of what they are playing would be stiffs?
 
DavidEduardo said:
theprp said:
David I am going to do something that many people on this board don't...call B.S. on something you say.

There is no harm in questioning the data in another post; calling it "BS" before you have a response is just rude.

I have friends in the market, some affiliated with competitors of SuperHits, and they all inform me that your info is dead wrong. Not even close to the truth. Now they are not first but not last by a long shot.

In your defense, you may be using your research from before it became SuperHits, it previously was a soft AC, which would be a dead stick in the billing world.

The format supposedly changed between Fall of '09 and Spring of '10. It's last ull year as a Lite AC, per the industry's recognized source for information, was nearly 40% higher than any of the three full years after the change.

My bad was not specifying "FM" for billings ranks. There are AMs billing less, but not licensed to Dubuque. 1490 and 1370 both outbilled it in the years referenced.

The station may have improved in the last 6 to 9 months, but since it has been "in format" for about 4 years now, that would be somewhat surprising.

Of course, if you have other information, exchanging points of view is what these boards are for!

Calling BS is just good fun. It's the same as if I would say you are wrong!

But seriously, the station flipped to Classic Hits in 2004 and had a higher billing than several of the FMs almost immediately.

I'm not sure where you get local market dollar amounts but this is a case where you have been wrong twice now. That is what I am really curious about.

I'm all for a good debate on radio, but I just don't like the false truths that have been passed off of as fact, in not just here but other boards.
 
DavidEduardo said:
oldies76 said:
Well today, they are playing nothing but Hot 100 number one songs from the 70's and 80's...sounds great to say the least. Check them out.

Hot 100? That would mean about half the songs did not make the Top 50, so half of what they are playing would be stiffs?

No...what he is saying is that they are playing nothing but #1 songs on that day. So all the songs were #1.
 
theprp said:
I'm not sure where you get local market dollar amounts but this is a case where you have been wrong twice now. That is what I am really curious about.


As I said, there is a single recognized source for station data. Same one that brokers, appraisers and station groups use.

I'll let you guess what that might be.
 
DavidEduardo said:
Hot 100? That would mean about half the songs did not make the Top 50, so half of what they are playing would be stiffs?

There are playing songs that reached #1, from the Billboard Hot 100 charts. Actually they do that on Thursdays.....take a listen...1970 to 1989 number ones are featured...no "stiffs" here.

Aaahhh, the joys of small market radio!!
 
oldies76 said:
There are playing songs that reached #1, from the Billboard Hot 100 charts. Actually they do that on Thursdays.....take a listen...1970 to 1989 number ones are featured...no "stiffs" here.

In that format, not a bad idea at all. It's the same sort of memorable "come back" feature as oldies like "Twofer Tuesday" and such. In a non-rated market it's likely to freshen the appeal of the station.

There is the issue that paying too much attention to the rank in a magazine the average consumer has never ever read may be distracting. Better to drop the "Billboard" references and just say "#1 songs" without the chart reference...

Aaahhh, the joys of small market radio!!

Yeah, about as joyful as a visit from Freddy Krueger.

Not being able to afford "real" research on what your listeners want and having to go with generally inaccurate anecdotal experience is pretty frightening.

As a reality check, let's look at the size of the audience we are dealing with. The metro (MSA) is 95,000. The 18+, for sake of argument, is about 70,000. Given average small market PUR and the 2.5 share the station had in the last ratings two years ago, that means that on average, just over 300 persons are listening.
 
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