I happen to have been up here during the storm, since my flight back to FL was XOD. Listened quite a bit to WILK, but didn't buy into the "make sure you get your D batteries" and "if you know where to buy a generator, call in and tell us" stuff that seemed to be a little redundant. Every "official" that called in repeated the same storm prep tips that the "official" 20 minutes ago rattled off. I fell asleep during the Bob Casey news conference but was awoken by repeat reminders about D batteries.
In all fairness tho, this is a classic catch-22. If the only news/talk station in town didn't pull out all the stops and go wall-to-wall with storm coverage, they would be called out on it - but since they did, we sit back and offer our criticism. I think everyone there did a good job at getting the information out, as redundant as it was.
However, I do have to ask the question, "Do people turn to the radio to get their news anymore?" Sadly, I have to say "no." Stories are breaking on Twitter and other social media platforms before they even hit the major media. With everyone having a smart phone, we're getting information from all over the world faster than even radio can keep up with it. Citizen reporters are submitting video to networks before the local TV station even started up the satellite truck to get a live shot.
For the love of radio and all that goes along with it, I hate to see stations get rid of the "live and local" and go satellite, but the passage of time changes things. As more and more listeners turn off the radio and switch on SiriusXM or Pandora, the amount of money advertisers are going to spend on local radio will continue to shrink. Sad? Yes. But for now we can be thankful that there still is some listener interest to keep WILK going with local talk and writing a check for overtime when major events dictate the need.