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Superb news!! 104 + Roula

Walton and Johnson dropped a hint/joke near the end of the show. They were discussing crazy, bad ideas. "Bringing back Roula and Ryan; who in their right mind would do that?!"
 
Well, Cumulus is obviously not in their right mind. Roula & Ryan = R&R. Rest and relaxation. That's what listeners will be doing because "R&R" will put them to sleep. Hope they're not on the road at the same time.
 
Roula & Ryan were at several times in the last five years the only thing MIX had going for it. That's not my opinion, but the numbers talking.

Though I have always been a Sammy fan, I never felt that the R&R shove off was the necessary ingredient to revamping MIX's numbers.

However, the above stick up for R&R does not mean that I will tolerate them on the KRBE morning show.

I highly doubt Pat Fant would approve replacing a morning show that at times had 197,000 listeners (almost 3 percent of the Houston population) with a much more boring one that mostly had far less.
Atom and Maria's numbers were great considering that not all 4 million plus people in Houston listen to the radio or even care about it.

A&M were a golden parachute in a time when great CHR morning shows are hard to come by. The bottom line and cheap syndication is what wins these days.

I don't see how Fant is going to find anything as funny for KRBE as Johnny Bravo getting a hose down by fire fighters or getting beat to a pulp by a local wrestler.

I admit that Atom and Maria rarely rated a 10 out of 10, but I would bet my life savings that they are worlds better than whatever stinking poo that Fant has in store on July 24th.

Nasty e-mails and stern letters will never produce concrete results but if anyone would like to join me in sending a daily e-mail to Mr. Fant letting him know what a stupid **** up he's becoming--let's have some fun!

The whole problem here is Cumulus if "fixing" a sturdy radio station. The foundation was set to last at least another five years.
Now they're pretending like the sheetrock is faulty so they can put in their own foundation.

Atom and Maria were a fine morning show for the KRBE that was consistently a top 5, but not for the soon to be KRBE--unimportant and a distant memory.
 
Missing the point...

Pat Fant is like Kool-Aid... 10% juice in the building. He has ZERO say in what happens on the air at KRBE. That all comes from Atlanta... just like the playlists. It's all from Atlanta. He just executes whatever they tell him to do. He's a corporate "yes man" when it comes to what gets programmed on the station.
 
Yeah a "Yes Man" making $200 + a year. How 'bout you big boy? How much you make? :D
 
Re: Missing the point...

Fo-Fo-Fo-Hye said:
Pat Fant is like Kool-Aid... 10% juice in the building.
Click to expand...

Kool-Aid has juice in it? Since when?
 
$200,000 is your price to be a corporate butt-boy? Have a little pride. I'll take my salary and the ability to think for myself and sleep at night over what he is.
 
If, as a market manager in Houston Pat Fant is making 200,000 a year, he's at the bottom of the food chain in regards to what that position pays. Not surprising when it comes to Cumulus though.
 
I wouldn't put a dime of my clients' money on the new KRBE for at least 6 months as if it were a new station. In fact I have renewed several of my clients' radio deals for the second half of the year and have cut out KRBE until they prove the changes will not hurt their ratings. Moreover they tell me that they are going for a "broader" audience. Translation: no more 12-24 (their 20+ year cash producing demo). R&R joining them will only translate into another 18-49/25-54 wannabe in a very crowded market. I know Fant and he is a good radio man, but he would certainly not make this decision to abandon the 12-24 stranglehold KRBE has on this market. Any "media operator" with an ounce of common sense would not touch that ATM that has been KRBE for over 20 years. This is a sign of out-of-market accountants and statisticians "predicting" the future of a market that, most likely, they have never even visited. Sounds like Fant was told to convert the demographic reach of the station from 12-24 to 18-49 and his only real option to keep the accountants happy is to go with a known act that has experience in that demo group. Keeping with the dictates to hold expenses down, he probably got R&R for next to nothing. Roula will probably have to keep working in the family business just to make ends meet on what Cumulus will pay her. Fant also probably knows that his position is only temporary as this incredibly dumb idea from Atlanta comes to fruition. The conclusion, I predict, will be a meteoric ratings collapse (big stretch on that prediction) culmininatiing in another complete Cumulus housecleaning that will include the firing of Fant. This is sooooooo predictable. Having been on the station side of the business for 20 years and being part of the corporate take over of station ownership before exiting, you can smell disaster months or even years before it hits. The winner in this whole mess as some posters have said...satellite radio.
 
An excellent post, as usual adguy. I think you nailed the KRBE situation squarely on the head. The addition of R&R to KRBE only reinforces my previous prediction that KRBE will set a record for a top five station to vanish from the ratings. While disappointed in Pat Fant, I don't blame him, he is only trying to hang on to a steady pay check for as long as possible.

My next question is how long before Cumulus finally leaves the Houston market and sells 104.1, 103.7 and dupes someone into the purchase of 97.5? My guess one year.
 
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