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Supertalk deadpool
- Thread starter ajhenderson
- Start date
I say January 1, 2008.
Immediately after the demise of Oldies 1530, I picked Groundhogs Day of 2007 for the change from Lib-talk to something else. We'll see how close I am on that.
As to the SuperTalk FM, ya gotta figure a year anyway due to contractual agreements with the syndicators. My dart on the wall will be for Christmas music by next Thanksgiving.
As to the SuperTalk FM, ya gotta figure a year anyway due to contractual agreements with the syndicators. My dart on the wall will be for Christmas music by next Thanksgiving.
You can dump most shows whenever you want, just gotta keep paying or running the inventory
J
johnhardy
Guest
What they didn't teach you at OCB
KJCB,
The winter book is now starting 1/11/07. This means the first book (Winter 06) for the station won't even be out until late April or early May and the spring book (the second book) won't be out until late July or early August.
What you are saying is that they will blow up a station with only one full book out.
Kind of doubt that will happen.
KJCB,
The winter book is now starting 1/11/07. This means the first book (Winter 06) for the station won't even be out until late April or early May and the spring book (the second book) won't be out until late July or early August.
What you are saying is that they will blow up a station with only one full book out.
Kind of doubt that will happen.
W
WyllyWylly
Guest
As far back as I can remember, 96.5 has been a jinxed frequency, although I don't expect Cumulus corporate knows the history, or cares. One thing I haven't seen mentioned yet is billing. Books matter, sure, but that's not all there is. Has anyone considered the possibility that this is a sales tool? If Supertalk makes a nice adjunct to the other Cumulus properties, the book loses some significance.
The fate of the station will have much to do with the almighty dollar.
The fate of the station will have much to do with the almighty dollar.
When you have a talk station that will get below a 1 share immediately, you'll have no agency business and no direct business because no one is listening. How many books of a 0.4 do you need? If they think "it takes time to build a great talk station", they're right, but in their case, it won't happen. Also, the Mancow payments will be a huge overheard with no return coming in. LW, KRC, SAI, PFB, HIO, whomever, will eat their lunch, and they'll realize they should have worked out a deal with Davidson at put the format on CVG rather than an FM that could be making a lot more money.
WPGB: Rush, Hannity, and a decent morning show with the popular Jim Quinn. Also, they have Ellis Cannon with an evening sports talk show.
That's the difference, and that explains the success... plus the supposed diminishing appeal of formerly dominant talker KDKA 1020.
Lots of differences here between WPGB and WPRV.
That's the difference, and that explains the success... plus the supposed diminishing appeal of formerly dominant talker KDKA 1020.
Lots of differences here between WPGB and WPRV.
J
johnhardy
Guest
More of what KJCB didn't learn at OCB
Direct and agency business will exist for virtually any station regardless of ratings. Last I checked, several AM and FM stations without numbers continue to broadcast to the greater Cincinnati area. What do you think CC makes selling their AM overnights to ministries and other infomercials? Think you'll start to hear the same type of thing happening on 96.5?
Saying the station will get a 0.4 share just makes you sound silly. When Furman turns up doing 3 hours of local sportstalk do you really think the station will have a 0.4 share.
Outside of WLW, none of the stations you mention appear to be eating very well themselves, let alone eating someone elses lunch. WCVG, please (see "silly" above).
A totally syndicated station has no overheard and very little payroll or expense. I can't see the Cumulus folks sitting back thinking they are going to have a #1 radio station with this format. I can see them thinking they can make more money doing this than being a poor signaled #2 country station.
Direct and agency business will exist for virtually any station regardless of ratings. Last I checked, several AM and FM stations without numbers continue to broadcast to the greater Cincinnati area. What do you think CC makes selling their AM overnights to ministries and other infomercials? Think you'll start to hear the same type of thing happening on 96.5?
Saying the station will get a 0.4 share just makes you sound silly. When Furman turns up doing 3 hours of local sportstalk do you really think the station will have a 0.4 share.
Outside of WLW, none of the stations you mention appear to be eating very well themselves, let alone eating someone elses lunch. WCVG, please (see "silly" above).
A totally syndicated station has no overheard and very little payroll or expense. I can't see the Cumulus folks sitting back thinking they are going to have a #1 radio station with this format. I can see them thinking they can make more money doing this than being a poor signaled #2 country station.
W
WyllyWylly
Guest
There are already a few changes afoot - new calls (WFTK), and soon... a live body, at least on Saturdays.
You talk about how Andy will turn everything around, then talk about a "totally sydicated" station with no payroll, blah blah blah. First of all, Furman may be talented, but the effect of being on the #1 station helps anyone. Plenty of hosts who were once on "the big station" in town who were too lazy to move elsewhere have become nobodies and bounced further and further down the food chain in their original market. If you think 96.5 will be some huge success just by adding Furman, think again.
As to ratings/sales, agencies do not buy every station. Which ones don't they buy? The ones with no ratings. The reason WCKY sells overnights to preachers is because preachers have plenty of money to spend and feel that buying one station that reaches a huge part of the U.S. is sexier and more economical than buying a bunch of tiny ones. (of course, only radio geeks go looking for out-of-market stations to DX these days) It's not like anyone is clamoring to buy spots at 2:30am, so they'll do whatever they can to monetize the hours when no one in Cincinnati is listening (because they, unlike the preachers, only care about Cincinnati). Why doesn't everyone do it? For most, lack of saleability - buying overnights on WPFB is worthless; for some, incompetence or ego. As for paid programming at night on 96.5, don't count on it. Outside of some informercials or Roy Masters (already on 'CKY), few want to target just one city at an hour when few people are up let alone listening to radio. AM of FM, the rate would be pretty low.
And as for WCVG, I think you understand that I was implying, half tongue-in-cheek, that that's where this new talk station should have gone, rather than taking up FM bandwidth, not that WCVG is a paragon of excellence. For that, I was referring to the CC talk cluster, which seems plenty full, even with its hearty appetite.
As to ratings/sales, agencies do not buy every station. Which ones don't they buy? The ones with no ratings. The reason WCKY sells overnights to preachers is because preachers have plenty of money to spend and feel that buying one station that reaches a huge part of the U.S. is sexier and more economical than buying a bunch of tiny ones. (of course, only radio geeks go looking for out-of-market stations to DX these days) It's not like anyone is clamoring to buy spots at 2:30am, so they'll do whatever they can to monetize the hours when no one in Cincinnati is listening (because they, unlike the preachers, only care about Cincinnati). Why doesn't everyone do it? For most, lack of saleability - buying overnights on WPFB is worthless; for some, incompetence or ego. As for paid programming at night on 96.5, don't count on it. Outside of some informercials or Roy Masters (already on 'CKY), few want to target just one city at an hour when few people are up let alone listening to radio. AM of FM, the rate would be pretty low.
And as for WCVG, I think you understand that I was implying, half tongue-in-cheek, that that's where this new talk station should have gone, rather than taking up FM bandwidth, not that WCVG is a paragon of excellence. For that, I was referring to the CC talk cluster, which seems plenty full, even with its hearty appetite.
Why is everybody so quick to write the obituary for Supertalk. The timing for Furman's demise from WLW could not be any more perfect. And bringing Mancow to town has been a long time coming. I've been here in Cincy for 7 years now and have yet to hear anyone remotely as talented as Mancow Muller. You may not like him the first time or the second or third time, but give it time and you'll be hooked. He is the radio "enema" that this town needs. When he came to Chicago, nobody gave him a snowball's chance. We all had our favorites that we were comfortable with and were not about to welcome him with open arms. But he slowly made people switch to him and ran a lot of Chicago radio veterans into the ground and out of town for that matter. I think with Mancow and possibly Furman and some decent local programming, Supertalk could hang around.
I know WLW is a big stick and Furman had high visibility by being on the station, but did he really have THAT many listeners at night to warrent this kind of perceived value to Supertalk???
Again, until I see (or even hear about some arbitron #'s), I just dont get it...
I would assume, like in all the markets I've worked in, that nighttime numbers drop-off dramatically after drivetime. Am I wrong, or is that just not the case in Cincinnati???
Again, until I see (or even hear about some arbitron #'s), I just dont get it...
I would assume, like in all the markets I've worked in, that nighttime numbers drop-off dramatically after drivetime. Am I wrong, or is that just not the case in Cincinnati???
All I ever hear when i turm on 96.5 is sports mostly at night and the weekends. I like sports but we got 2 sports talk station allready on am. I wish i could pick up 1450am better in delhi i can barely pick it up.
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