Funny you should say that because you’re basically describing what KKBT is supposed to be. I’ve constantly criticized KKBT for years ago chasing after being a churban and failing miserably. Management there is/has been so misguided. Ten years ago KKBT was a top five, 4.0-rating station. An award-winning mainstream urban with a diverse listenership. You would see “The Beat” stickers on cars all over LA. Hot didn’t exist and KJLH was struggling just to get and stay above a 0.9 rating. KIIS had abandoned its rhythmic sound of the early 90s. Harold Austin and Mariana Snider should get major kudos for their work there @ KKBT. Then, in the Steve Smith/Michelle Santuosso PD era they tried a more churban approach and the Beat fell off big time and has never truly recovered. KJLH with its weak signal gradually grew and has almost doubled its audience achieving a 2.1 for two books last year. A door opened allowing Mega/Hot to exist. Meanwhile Power has grown, totally leaving the Beat in its dust. And now there’s KDAY, KIIS is more rhythmic, The Wave has swung back to including more R&B (mainly gold). Even KBIG is playing more R&B crossover music. KKBT should be reasserting itself a true contemporary R&B station. They should own Usher, Alicia Keys, Beyonce, John Legend, Fantasia, R. Kelly, Mariah Carey, Kem, etc. Add more gold which it currently nonexistent in their programming. Drop most (not necessarily all) the hip-hop when you have Power and KDAY laying legitimate claim to that genre. Focus on females. The station seems to want to go in that direction but never commits to it. I don’t know if current management and PD Tom C. have the desire and/or ability to do so.
I live in the Valley and have heard Hot in several retail establishments where there is black management and/or there are mainly Latino or black workers. Their website’s photos definitely show that they have mass appeal. I don’t think it would hurt to add more current music or at least expand the library of gold that they do play. I liked the variety of the station when it first debuted.
IMO KJLH is unfocused now and I think that has contributed to its ratings drop. They’ll play an Usher or Destiny’s Child tune, then a gospel tune, then a hip-hop (?!) tune, then an old school, then a smooth jazz, then some obscure new artist, etc. It’s like their trying to grabs listeners simultaneously from 5 other stations. It would be nice if they refocused on the sound they had last year AND increased their signal [but then I woke up].
I think some programmers underestimate how many adults want to hear R&B without too much or any rap.