Thanks, but I visited both before I posted.
Re: the news article: As far as the manager saying 106.7 is a comparable or better signal than 105.9, that's what I would expect them to say since they are trying to attract the old station's advertisers and listeners. I would guess it is actually a wash between 106.7 and 105.9 - better to the west, worse to the south.
That being said, I commend the company for at least breaking the simulcast and trying to being another format (back) to the market.
Re: radio-locator: a useful service, but when it comes to plotting coverage areas, especially when the market target is on the signal's fringe, it isn't always indicative of actual reception, due to varying proximity of interfering co-channels in different directions, terrain, etc., especially for a class A stick like this one. Anyone have some actual, real-world reception observations regarding 106.7 around Madison? Is it strong enough to get people to tune into a unique format in the market? Or enough people to draw enough revenue to make it more than a hard drive linked to a transmitter?