On Monday, September 10, Country music star Kenny Chesney visited two Houston FMs.
One plays 8 commercials per hour; the other plays 15.
Advantage: the-station-with-fewer-spots, right?
WRONG.
And advantage also to the-station-that-got-Kenny-in-studio-first, right?
Not necessarily.
Playing aircheck clips, and comparing minute-by-minute PPM listening data, Albright & O’Malley’s Jaye Albright demonstrated the EXTREME value of DJ technique, at Arbitron's recent Consultant Fly-In conference.
Also there:
** "AC Through The Eyes of PPM," by my associate Mike McVay
** Sean Hannity explained why he, himself -- not his network -- writes the check every month for PPM data crunching.
** Why your TV spots aren't working.
** How to INSTANTLY goose results from your direct mail.
My notes: http://hollandcooke.com/08January.pdf
HAPPY NEW YEAR,
HC
www.HollandCooke.com
One plays 8 commercials per hour; the other plays 15.
Advantage: the-station-with-fewer-spots, right?
WRONG.
And advantage also to the-station-that-got-Kenny-in-studio-first, right?
Not necessarily.
Playing aircheck clips, and comparing minute-by-minute PPM listening data, Albright & O’Malley’s Jaye Albright demonstrated the EXTREME value of DJ technique, at Arbitron's recent Consultant Fly-In conference.
Also there:
** "AC Through The Eyes of PPM," by my associate Mike McVay
** Sean Hannity explained why he, himself -- not his network -- writes the check every month for PPM data crunching.
** Why your TV spots aren't working.
** How to INSTANTLY goose results from your direct mail.
My notes: http://hollandcooke.com/08January.pdf
HAPPY NEW YEAR,
HC
www.HollandCooke.com