Yesterday in the 5 PM hour, I was listening to CBS-FM and heard a phone exchange between Broadway Bill Lee and a caller named Mary (our "mary"? ??? ). Anyhow, Mary started by telling Bill that she was going to wear red on Friday. Then, somehow, Bill turned the conversation around to talk about the fashions on the show "Project Runway." Mary eventually said she would check the show out. "10 o'clock, right?," she asked. "10 o'clock tonight," Bill replied.
Here's my question: Was this phone conversation paid for by Lifetime behind the scenes? Think about it. CBS does not own Lifetime, and I don't believe the caller had intended to talk to the DJ about "Project Runway" - then again, it was pre-recorded and edited to air during the opening of a Bee Gees song, so I may not have all the information. But I wouldn't be surprised, in today's economy, if more companies were using sneaky spot methods, such as the one described above, to guarantee that their product is being advertised at a time when listeners are tuned in to hear music (i.e. not the "button-pusher" crowd), and at the same time, pull a fast one on them. Only in America!
Here's my question: Was this phone conversation paid for by Lifetime behind the scenes? Think about it. CBS does not own Lifetime, and I don't believe the caller had intended to talk to the DJ about "Project Runway" - then again, it was pre-recorded and edited to air during the opening of a Bee Gees song, so I may not have all the information. But I wouldn't be surprised, in today's economy, if more companies were using sneaky spot methods, such as the one described above, to guarantee that their product is being advertised at a time when listeners are tuned in to hear music (i.e. not the "button-pusher" crowd), and at the same time, pull a fast one on them. Only in America!