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Survey Says?

P

pocket-radio

HD broadcasters would be very wise to stream their content on the web, because they might find more listeners that way. Plus marketing individual stations can't hurt either.

Here's a sharp stick in the eye!

42 million people are listening to online radio.

So here's two sharp sticks in the eyes!

Also identifies increasing demand for wireless and mobile access to Internet radio. 46% of those surveyed said they would like to have access to the internet in their cars, and 74% said they would listen to Internet radio more often if they had that access.

So tell me again how HD can compete against web?
People who listen online listen for music, they like, period.
A playlist of 200 songs up against listener selected music loses every time.

http://audio4cast.com/2009/04/09/1042/
 
Great observations, pocket-radio. When I said something similar awhile ago, I got a sound drubbing on this board. WiMax is coming and I believe that before long, it will be very commonplace for people to equip their cars with wireless Internet. For that matter, it wouldn't take much for the newest generation of smart phones to access Internet radio.

The Internet is the great leveler; it brings vast choices to the consumer but it also presents challenges to incumbent businesses (like radio) that can't figure out how to adapt.

The reason broadcast properties cost so much is that there are so many barriers to entry. Some are artificial, some are real, and some are just a result of legacy allocations and rulings. If the day comes when many or most people are listening online, and anyone who wants to put up a program stream can do it without having to go through a complex and costly licensing process, it seems logical that the value of those broadcasting licenses is going to go way, way down.
 
In the early 60's, cars came with just AM radios. FM couldn't get a foothold until AM/FM radios became standard. Until HD is standard in cars and other forms of receivers include an HD chip as standard, HD can't compete with Internet radio options.
 
Most of the "Regulars" know I operate an LPFM station. We also stream on the Internet. Our Internet listenership is up substantially. I get at least one email per week from somebody who says they are listening to our Internet stream in their car via their cell phone. Sure, the numbers are small right now, but this is technology you can't ignore. It won't be that long until it is commonplace.

I'm sure somebody will chime in with the obligatory "The RIAA will kill Internet Radio" song and dance. I don't think so. Those who are serious about it will figure ways to work around it, or with it. We are an inventive and resourceful bunch.
 
LasVegasRadioJunky said:
In the early 60's, cars came with just AM radios. FM couldn't get a foothold until AM/FM radios became standard. Until HD is standard in cars and other forms of receivers include an HD chip as standard, HD can't compete with Internet radio options.
Click to expand...

HD will never compete with Internet radio, in fact I don't think it competes with anything, tell me again, what is it exactly?
 
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