This needs much better definition. The population of the USA is hugely different today, as is diversity, compared with years ago. Raw numbers mean very little.Luminate, which is the owner of Billboard, has put out some statistics of music consumption. It shows music consumption is up in all categories. The study is not broken down by age, but they compare pop music listeners to the general population. So that may explain why radio still loves CHR as a format.
Music At Midyear: Consumption Up Across The Board, While Catalog Continues To Dominate.
Luminate's just-released Midyear Music Report brings good news for the music industry, with total U.S. streaming and album consumption showing double-digit percent increases from the first half of 2022. That'swww.insideradio.com
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Survey Shows Gen-Z Not Listening To Radio
- Thread starter Kelly A
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Like everything, this is the free sample. For more detail, you need to pay.
This is why I am such a strong proponent of the model used in much of Europe, Latin America and some of Asia where there are national formats that can hire the best talent, gain access to artists and other trend-setters and influencers and get the best quality of advertisers (who don't have to run ads for bail bondsmen and pawn shops).
In many cases and in these models, even the "off hours" have engaging talent that adds something to the music content.
There used to be jingle packages that sang about "your friends on the radio". There are no "friends" left, and most of the "good" morning shows use the model of Steve Allen and Johnny Carson. What is needed to accompany curated music lists is that friendly feel of a station or stream being part of the listener's daily experience... not a "playlist" and not a series of recorded bits about music and Hollywood stars.
It was 15 years ago that Taylor Swift began to cross over with "Love Story".
I listened to her album, "Midnights" on Spotify and was surprised to find several songs listed as "explicit"! There was a time in the not too distant past, when someone that mainstream would want to avoid any possible controversy for fear that they would alienate large swaths of their fanbase.
I'm straining to remember when that was, apart from teen-oriented acts who were worried about parents forbidding their music.
Dude, you do realize that was 1979? Serious Rip VanWinkle syndrome here....
And it wasn't referring to music videos. It was nostalgia for the radio that existed before television itself became affordable and popular, not 1979 television.
But Video Killed The Radio Star by the Buggles was a hit in 1979. That was forty-four years ago. One must ask; if good music on the radio ended 44 years ago, then why is Landtuna on a radio discussion board that frequently also talks about music? There's been a lot of popular music and entertainment over the span of 44 years, don't you think?
Seems almost perfectly timed to me.
Only 44 years too late.
It was absolutely referring to music videos. Read the lyrics.
TV generally became 'affordable' in the early to mid 50's. Although it did steal listeners from radio there was an enormous number of people during 1955-1985 who still listened to radio. It was about 1980 when MTV began that the then current music began to deteriorate and music videos severely impacted music radio.
MTV signed on in 1981. What was the market for, and impact of, music videos two years earlier?
I know right. Seems like something that would be included in: Make America Great Again.
Music videos have been around in one form or another since the invention of sound on film. From the jazz band films of the '20s and '30s, through the Soundies of the WW2 era, through rock acts doing promotional films from the '60s and '70s, and the startup of MTV in 1981. If there had been no impact in 1979 and earlier, there would have been no market for MTV.
More like the mid-50's to late 50's. The freeze on new TV channels extended into the early 50's, and many markets just had one station until the freeze was lifted. And sets were horribly expensive when you look at the average wage then. My family, well seated in the "middle class", did not get a TV until around 1957.
The level of radio listening was very flat at an average of between 18 and 21 hours a week in individual markets (the difference due to longer or shorter commute times) since Arbitron began in 1965 and when the Internet began to have an effect on listening in the early 2000's.
The effect of TV on radio was to change "prime time" from 6 PM to 10 PM to 6 AM to 10 AM with drive time. TV reduced adult radio listening severely in evenings, but the creation of all-music formats during the 50's and the expansion of the variety of formats with the explosion of FM in the later 60's gave radio a new audience bases that was not soap operas, variety shows and drama and comedy half-hour and hour blocks on the radio.
Didn't need another history lesson about music videos, but good on you.
I'm a 30-plus-year radio guy and still do FM music radio in a top market. Unfortunately, in 10+ years what we've known all our lives will barely exist. The heartbeat gets weaker every year as we all age. There's no saving it. It will be left for the curious to discover as we did as kids on AM transistors listening to barely audible signals through static and being excited when we heard an announcer in a far distant city or state mention unfamiliar call letters. We didn't even have a way to know where the call letters were broadcasting from unless we waited to hear the static-filled top-of-hour ID.
What was cooler than having a pirate radio station broadcasting from your bedroom at night? The thought of who would stumble on it as they did their homework in the neighborhood. Now there's barely anyone in the neighborhood listening at night. Those who would even consider it are in bed or have endless options.
With a click of a button everything in the world that was ever created is easily accessible. We can choose what we want when we want it, music, TV shows, movies, podcasts, every genre and topic, from any decade spanning the entire broadcast history of the world.
We can even watch New York City in 1910 on the computer and find it in seconds. We can watch people who couldn't possibly have dreamed of what the world would be like in 100+ years. The same people who couldn't have imagined that in 100+ years someone would be watching them and they are no longer here.
Every day radio's glory days are fading, and it's becoming a piece of nostalgia talking to mainly the ones who grew up with it making us feel like maybe all this time hasn't gone by.
We love you radio. Boy, we had fun together!!!!
What was cooler than having a pirate radio station broadcasting from your bedroom at night? The thought of who would stumble on it as they did their homework in the neighborhood. Now there's barely anyone in the neighborhood listening at night. Those who would even consider it are in bed or have endless options.
With a click of a button everything in the world that was ever created is easily accessible. We can choose what we want when we want it, music, TV shows, movies, podcasts, every genre and topic, from any decade spanning the entire broadcast history of the world.
We can even watch New York City in 1910 on the computer and find it in seconds. We can watch people who couldn't possibly have dreamed of what the world would be like in 100+ years. The same people who couldn't have imagined that in 100+ years someone would be watching them and they are no longer here.
Every day radio's glory days are fading, and it's becoming a piece of nostalgia talking to mainly the ones who grew up with it making us feel like maybe all this time hasn't gone by.
We love you radio. Boy, we had fun together!!!!
I think the difference was that prior to MTV, these videos were inconsistent. An artist with money could get them done. An appearance on a TV show might become a performance video. But what MTV did was very directly challenge the record labels and artists to invest and innovate in CREATING another promotional vehicle, as a companion to the record, that was provided free for airplay. An entire industry was born. Bob Pittman was using the radio model for TV. That hadn't been done before, at least to that level. Once it began, the concept was so obvious that it was immediately duplicated, and soon everyone was running videos on TV.
I know you know, but apparently CT didn't.
To say it another way, radio as we knew it will not exist. But it will take on new forms and new executions. My view is that the people who can deliver something unique that attracts an audience will always have a place. Those who are merely place holders will disappear. The challenge is to recognize that the job is no longer cuing up records. Most of the thoughtless duties are now done by computer. So now real creativity can take place, and the focus is the same as it is for recording artists. To demonstrate one's talents and build a fan base using all the platforms available. It may mean learning how to use video for the first time. Or interacting on social media. For those who can adapt, there will be a future. That's what radio will look like 10 years from now.
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