• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Susquehanna sale

> "(Reuters) - Broadcaster Susquehanna Media is near a deal to
> sell its radio stations to investors including Cumulus
> Media

Assuming Cumulus gets KRBE, wonder if they would be tempted to cut their losses on one or both of the rimshots (97.5 & 103.7) if they felt 104.1 was a big enough cash cow?
 
Also from all access concerning Cumulus

FROM ALL ACCESS...

________________________________________________________________________________
Report: Cumulus Close to Susquehanna Radio Deal
The deal to sell SUSQUEHANNA MEDIA's radio station is closer to fruition, with the NEW YORK TIMES now reporting that a group headed by CUMULUS, the BLACKSTONE GROUP, and BAIN CAPITAL is close to a deal for over a billion dollars while SUSQUEHANNA's cable interests are headed to COMCAST for a price short of $800 million. The deals aren't complete as of FRIDAY (10/7) and could still collapse, the paper warns.
________________________________________________________________________________

The bigger question--what would cumulus do with the 104.1 frequency?

Several have speculated about what might happen and somebody (i.e. me and one other) threw out a wild pitch that they might even consider putting active rock or shifting 103.7 over.

While this would not be a smart or likely move, we are talking about cumulus here.

Headed in Houston by a guy who sells coffins, who's not afraid to put formats that some would say belong in a coffin back on the airwaves.

If they stayed clear of altering KRBE, I would be anxious to hear their assessment of Houston top 40, especially interested to see if they would start biasing in the rap or rock/pop direction.
 
I've come out of retirement to respond to SlaterRadio

>
> The bigger question--what would cumulus do with the 104.1
> frequency?
>
> Several have speculated about what might happen and somebody
> (i.e. me and one other) threw out a wild pitch that they
> might even consider putting active rock or shifting 103.7
> over.
>
> While this would not be a smart or likely move, we are
> talking about cumulus here.
>
> Headed in Houston by a guy who sells coffins, who's not
> afraid to put formats that some would say belong in a coffin
> back on the airwaves.
>
> If they stayed clear of altering KRBE, I would be anxious to
> hear their assessment of Houston top 40, especially
> interested to see if they would start biasing in the rap or
> rock/pop direction.

****************************************************************************


I think it's so interesting on a base level that so many industry types... those currently and/or thinly employed and the wannabe's are such nay-sayers when it comes to Pat Frant and Cumulus. His not so recent foray into casket sales always seems to come up. Why is that an issue? Why does his reclammation of the extreme talent that so many Houstonians love and have loved and respect and clamor to listen to instill such awe, fear and loathing in all who simply "don't get it"?????? You don't think other management types in this city have done other things? As far as I'm concerned, selling caskets only further advances Fant's ability to bury the competition. When are you people gonna learn that really, the Houston market is practically an independent player in the Cumulus scheme of things?? They play by different rules and that's gonna be the difference.

And that has allowed Pat Fant to amass two great radio stations...at least KFNC is one for sure. I'm not much of a rock enthusiast, KIOL is rarely on my dial. Now, the problem is that this station's (and I'm talking about 97.5 here) ONLY detractors are those that can't comprehend all that this station in particular, means to people. There's a promo currently running on 97.5 that states it's a station with heart and frankly, after ita incredible one-on-one dealings with Katrina evacuees and the millions who tried to leave Houston prior to Rita's landfall, I believe it. There were people stuck in their cars for hours on end....who did they turn to? KFNC. They knew that if they called, they'd be addressed on a real, human level and dealt with accordingly--one on one. That mattered at a time when these people were scared, frightened.

They turned to names they could trust. Those who wouldn't talk down to them. They could call for help and get it. NOT stuck in a mindless miasma of 10-minute commercial breaks, followed by wx and traffic together.

People sought out this station because they needed help. It was just a perk that they were entertained as well. Do you know how many people who were stuck in damaged homes AFTER Rita made landfall, called KFNC for help? The station was called BEFORE a call to 9-1-1 was made. Explain that one, please!!! Oh yeah..rim shot. Well, thank God it was/is a rim shot station. Thank God SOMETHING was able to reach east and SE Texas. And isn't it funny..that the station's phone number was first and foremost on these poor people's minds?????

Have any of you who cast such aspersions on Cumulus properties here in Houston ever taken the time to hear the kind of feedback they get from listeners????? I mean, I've read on this thing that the on air product of KFNC is lame and boring....voiced and/or performed by has-beens...all CC rejects.

Well, YOU might think so, MR and Miss Part Timer and/or Under=employed. But this news/talk station has also--in a very, very short time--been able to shake things up. Really make a difference. They are on the radar and people are taking notice of their style. Yeah it's loose and laid back but that's what people want!! Look at the surveys!!! And I'm talking about people from all walks of life..from all echelons. Politicians...high rollers...blue collars. Content wise, it may be crap to you and your uneducated ears, but to the listeners...the ones who really count; the ones with diaries... it's a true respite for the regular, boring, mundane crap they hear everywhere else on the dial. AM and FM.

They (the listeners) like the diversion it provides...whether you, we, they, like it or not. It's working. Get used to it. It's real radio. That galls the sh_t out of most of you, but it is real. You can't deny it and THAT'S what it is that galls you all the most!!! It's real and you don't get it or how it works. Well, I get it because it's a primal human trait/reponse to try to destroy what we don't get. Remember the beginning of Kubrick's "2001: A Space Odyssey"???? Well, in the beginning of the flick, the monkey/simian creatures didn't "get" the monolith of creation and tried to destroy it with sticks and bones. Any weapons they could find.

This station considers it the ultimate compliment that you despise them.

So, I'd be right in saying that it would be obvious-- even to a cro-mag that this radio station has won not only the public interest, but it's trust as well. Listeners count...YOU, slateradio, FO FO HYE HO HA and the others DO NOT.

The book is out in a couple of weeks. I'll be back in Houston by that time. Let's discuss the "realm of possibilities" then. I think you'll be surprised. In fact, I know you will.
 
Re: I've come out of retirement to respond to SlaterRadio

Sorry that I offended you enough to come out of retirement.

I have actually been one of the KIOL/KFNC holdouts.
The last post was more of a cheap shot and what Pat Fant being in the casket business does is open the floor for many cheap shots.
It's so easy to joke about it that many people on this board can't resist.

As I have said in earlier posts, I am thrilled to hear Pam Kelly and Lisa Kendall on the radio again and also happy that two Houston rock radio legends have found work again--even if it pays almost a 1/3 less than what they were paid at KLOL.

Dave and Wendy do sound haggard, but I have listened to them intently.

I've given both stations a fair shot. They have not measured up in several ways.

Part of their problems are inevitable. Being a rimshot screws you from day 1.

Add to that two formats that are not getting good market cumes anymore.
AOR is down nationally and is becoming a format that many companies would rather not invest in.
As I have explained in many posts, the rift in the rock generation is growing.

There's quite a few people who don't think rock radio should include the Rolling Stones, CCR and Bad Company.
For many, Judas Priest and Ozzy Osbourne are classic enough.

That is why active rock has been up nationally.

KIOL's music selection HAS been sub-par, almost casket-like. The ratings (or lack thereof) speak for themselves.

KIOL has garnered a small, target audience, but they haven't tapped into their full listenership potential.

I am a KIOL/KNFC listener just like you--apart from my work around or out of radio. I, like many others, have offered a playlist that I think KIOL should emulate.
Have they listened to me, a listener? No, they have not.

The overwhelming majority on this board that listens to rock styles, generally agree that KIOL is blowing the big one. I think that says something.

I DO want quality radio, but quality is a mixture of having a creative on-air product and satisfying at basic what the majority of your listeners want out of your station.

KFNC has partially succeeded in doing that. KIOL has a lot of ground to make up.
The imaging and voiceovers put me to freaking sleep and that combined with static is not my idea of enjoyable radio.

If cumulus had installed a well-programmed active-leaning rocker, I wouldn't mind the static.
But for KIOL's current playlist? I think not.

Hope this clears up some things.
 
Re: I've come out of retirement to respond to SlaterRadio

Obviously Zag, you don't see the Arbitron numbers. A person could get on top of a van with a bullhorn and pull the same numbers that these stations pull. Glad to see you drank the Pat Fant Kool-aid, but look at the numbers. it's not a "soft start", it's been long enough. There still isn't ANY ratings performance in ANY demo that can speak differently. Not a cheap shot at Cumulus or Fant, just the reality of things.


> >
> > The bigger question--what would cumulus do with the 104.1
> > frequency?
> >
> > Several have speculated about what might happen and
> somebody
> > (i.e. me and one other) threw out a wild pitch that they
> > might even consider putting active rock or shifting 103.7
> > over.
> >
> > While this would not be a smart or likely move, we are
> > talking about cumulus here.
> >
> > Headed in Houston by a guy who sells coffins, who's not
> > afraid to put formats that some would say belong in a
> coffin
> > back on the airwaves.
> >
> > If they stayed clear of altering KRBE, I would be anxious
> to
> > hear their assessment of Houston top 40, especially
> > interested to see if they would start biasing in the rap
> or
> > rock/pop direction.
>
****************> ************************************************************
>
>
>
> I think it's so interesting on a base level that so many
> industry types... those currently and/or thinly employed
> and the wannabe's are such nay-sayers when it comes to Pat
> Frant and Cumulus. His not so recent foray into casket
> sales always seems to come up. Why is that an issue? Why
> does his reclammation of the extreme talent that so many
> Houstonians love and have loved and respect and clamor to
> listen to instill such awe, fear and loathing in all who
> simply "don't get it"?????? You don't think other
> management types in this city have done other things? As
> far as I'm concerned, selling caskets only further advances
> Fant's ability to bury the competition. When are you people
> gonna learn that really, the Houston market is practically
> an independent player in the Cumulus scheme of things??
> They play by different rules and that's gonna be the
> difference.
>
> And that has allowed Pat Fant to amass two great radio
> stations...at least KFNC is one for sure. I'm not much of a
> rock enthusiast, KIOL is rarely on my dial. Now, the
> problem is that this station's (and I'm talking about 97.5
> here) ONLY detractors are those that can't comprehend all
> that this station in particular, means to people. There's a
> promo currently running on 97.5 that states it's a station
> with heart and frankly, after ita incredible one-on-one
> dealings with Katrina evacuees and the millions who tried to
> leave Houston prior to Rita's landfall, I believe it. There
> were people stuck in their cars for hours on end....who did
> they turn to? KFNC. They knew that if they called, they'd
> be addressed on a real, human level and dealt with
> accordingly--one on one. That mattered at a time when these
> people were scared, frightened.
>
> They turned to names they could trust. Those who wouldn't
> talk down to them. They could call for help and get it.
> NOT stuck in a mindless miasma of 10-minute commercial
> breaks, followed by wx and traffic together.
>
> People sought out this station because they needed help. It
> was just a perk that they were entertained as well. Do you
> know how many people who were stuck in damaged homes AFTER
> Rita made landfall, called KFNC for help? The station was
> called BEFORE a call to 9-1-1 was made. Explain that one,
> please!!! Oh yeah..rim shot. Well, thank God it was/is a
> rim shot station. Thank God SOMETHING was able to reach
> east and SE Texas. And isn't it funny..that the station's
> phone number was first and foremost on these poor people's
> minds?????
>
> Have any of you who cast such aspersions on Cumulus
> properties here in Houston ever taken the time to hear the
> kind of feedback they get from listeners????? I mean, I've
> read on this thing that the on air product of KFNC is lame
> and boring....voiced and/or performed by has-beens...all CC
> rejects.
>
> Well, YOU might think so, MR and Miss Part Timer and/or
> Under=employed. But this news/talk station has also--in a
> very, very short time--been able to shake things up. Really
> make a difference. They are on the radar and people are
> taking notice of their style. Yeah it's loose and laid back
> but that's what people want!! Look at the surveys!!! And
> I'm talking about people from all walks of life..from all
> echelons. Politicians...high rollers...blue collars.
> Content wise, it may be crap to you and your uneducated
> ears, but to the listeners...the ones who really count; the
> ones with diaries... it's a true respite for the regular,
> boring, mundane crap they hear everywhere else on the dial.
> AM and FM.
>
> They (the listeners) like the diversion it
> provides...whether you, we, they, like it or not. It's
> working. Get used to it. It's real radio. That galls the
> sh_t out of most of you, but it is real. You can't deny it
> and THAT'S what it is that galls you all the most!!! It's
> real and you don't get it or how it works. Well, I get it
> because it's a primal human trait/reponse to try to destroy
> what we don't get. Remember the beginning of Kubrick's
> "2001: A Space Odyssey"???? Well, in the beginning of the
> flick, the monkey/simian creatures didn't "get" the monolith
> of creation and tried to destroy it with sticks and bones.
> Any weapons they could find.
>
> This station considers it the ultimate compliment that you
> despise them.
>
> So, I'd be right in saying that it would be obvious-- even
> to a cro-mag that this radio station has won not only the
> public interest, but it's trust as well. Listeners
> count...YOU, slateradio, FO FO HYE HO HA and the others DO
> NOT.
>
> The book is out in a couple of weeks. I'll be back in
> Houston by that time. Let's discuss the "realm of
> possibilities" then. I think you'll be surprised. In fact,
> I know you will.
>
 
Re: I've come out of retirement to respond to SlaterRadio

Slater, please don't say anything more to bring Foo-Foo out of retirement. Getting on top of a van with a bullhorn would only get you about as many listeners as KBME has.
 
Re: Would they be that stupid?

Why would Cumulus move KIOL or make any changes to the 104.1 frequency??? KRBE has been pretty much a top 5 station for so many years. They are bound to be billing high in the top 5 as well. Especially to put KIOL there, that would be a sin. If they want a 2.0 rating, that is the way to go. Otherwise, keep the heritage station as is.

It seems Cumulus has Top 40 stations in many smaller cities. I know they have Q94.1 in Beaumont. Is anyone familiar with any other Cumulus Top 40 stations?

For some crazy reason KRBE is changed from Top 40, how quick would KHMX become KISS 96.5? The next day. Then would COX change one of their 2 duds at the right end of the dial to Hot AC? OK, these thoughts are making me sick.

Cumulus, if you do buy KRBE, do the smart thing. DON'T CHANGE A THING!!!
 
Re: I've come out of retirement to respond to SlaterRadio

I guess I should get in on the fun as well, since I haven't posted in such a long time!!!!!!!!!!!!!!!!!!!

Slater, is this what you mean by opening up the floor?

casket.JPG





> Sorry that I offended you enough to come out of retirement.
>
> I have actually been one of the KIOL/KFNC holdouts.
> The last post was more of a cheap shot and what Pat Fant
> being in the casket business does is open the floor for many
> cheap shots.
> It's so easy to joke about it that many people on this board
> can't resist.
>
 
Re: I've come out of retirement to respond to SlaterRadio

Bob,
If you were the only one on top of the van with a bullhorn, you'd actually have a 100% increase to the listenership of KBME.

> Slater, please don't say anything more to bring Foo-Foo out
> of retirement. Getting on top of a van with a bullhorn would
> only get you about as many listeners as KBME has.
>
 
Re: I've come out of retirement to respond to SlaterRadio

I guess that we'll have to dig up (another casket reference, perhaps?) the predictions we made months ago on the price for KRBE, if it is sold.

As for news in Houston during the hurricanes, I listened to both KTRH and KFNC, until the formatting of KTRH got in the way. We must have traffic and weather together every ten minutes, regardless of the news story being covered! Don't let the news get in the way of the formatting of how we do things at Cheap Channel! CC's policy is style over substance.

On the other hand, KFNC covered the storm in a manner that KTRH would have when they were a news station prior to CC's purchase of them.

If Cumulus were to purchase KRBE, what would be their intention? To solely have a third station in the Houston market, one that has better coverage? How would you reallocate the stations?

If Cumulus' intention is to get better coverage for KIOL, then 104.1 and 103.7 would switch their formats, with KRBE broadcasting on 103.7. If they feel that the news station has the most potential, then they switch 97.5 and 104.1.

Or maybe they don't do anything at all, but acquire a "Top 40" station. Perhaps they could fire the KRBE staff and just simulcast 104.1 and KQXY from Beaumont. After all, "Top 40" is "Top 40".
 
Re: I've come out of retirement to respond to SlaterRadio

> Obviously Zag, you don't see the Arbitron numbers. A person
> could get on top of a van with a bullhorn and pull the same
> numbers that these stations pull. Glad to see you drank the
> Pat Fant Kool-aid, but look at the numbers. it's not a "soft
> start", it's been long enough. There still isn't ANY ratings
> performance in ANY demo that can speak differently. Not a
> cheap shot at Cumulus or Fant, just the reality of things.

You can't be number one if noone can hear you. I did hear some good radio through the static on KFNC (while I was not impressed with Chris Baker on KTRH... when my wife got into the car her first question about Baker was "Who's this tool?") but now that the storm is over, I'm back to my normal listening habits. 103.7 is barely receivable at the house and 97.5 is only receivable in the car.

Getting their hands on Susquehanna's radio assets would be a big win, but given KRBE's ratings and billing, the smartest thing they could do would be to let the operation run itself IMHO. I'm not saying that Fant & Company aren't capable of running KRBE, I'm just saying that when you get your hands on a good operation, it's often more profitable not to mess with a good thing.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
Re: I've come out of retirement to respond to SlaterRadio

I have all the predictions made on the sale price of KRBE. Once the sale is reality and we know what KRBE sold for I will make good on the original prize to the person closest to KRBE's selling price.

Unless anyone knows different, Susquehanna will get slightly over $200M for 30 stations. Naturally KRBE will be selling for substantially more than ~$7M, hopefully we will find a breakdown of the sale price for KRBE, likely the highest priced property that Susquehanna owned in their radio stable.

If the Cumulus deal goes through, it will be a tough call as to what Cumulus will do with KRBE 104.1; KFNC 97.5 and KIOL 103.7.

Personally I would say leave KRBE alone and continue to run the station as it has been for some years now. It is a consistant top five station in the meaningless (according to some) 12+ ratings and to jack with 104.1 would be foolish.

However it seems that Cumulus is determined to make KIOL a top ten or five station at all costs, which it can't do on the 103.7 signal, or any other frequency IMO. KIOL needs too much work to be of any significance at this time in the ratinigs game, outside of AM drivetime.

KFNC love it or hate it does have a chance at being a major player in the News-Talk arena, if more than a small percentage of metro Houston could hear the station. I believe the station has the ability to become the number one News-Talk station in Houston on 104.1. Even though KFNC is not my type of News station, I'll admit KFNC is growing on me as time goes by.

Best idea is to leave KRBE alone and switch KIOL to 97.5 and KFNC to 103.7.

What Cumulus may well do is switch KIOL to 104.1, KFNC to 103.7 and no telling what they will do with 97.5. I'd dump 97.5 on someone that wants a wanna be Houston station real bad and sell a dog of a signal that isn't going to improve or be a real player in the Houston market, regardless of format.

Mike O




> I guess that we'll have to dig up (another casket reference,
> perhaps?) the predictions we made months ago on the price
> for KRBE, if it is sold.
>
> As for news in Houston during the hurricanes, I listened to
> both KTRH and KFNC, until the formatting of KTRH got in the
> way. We must have traffic and weather together every ten
> minutes, regardless of the news story being covered! Don't
> let the news get in the way of the formatting of how we do
> things at Cheap Channel! CC's policy is style over
> substance.
>
> On the other hand, KFNC covered the storm in a manner that
> KTRH would have when they were a news station prior to CC's
> purchase of them.
>
> If Cumulus were to purchase KRBE, what would be their
> intention? To solely have a third station in the Houston
> market, one that has better coverage? How would you
> reallocate the stations?
>
> If Cumulus' intention is to get better coverage for KIOL,
> then 104.1 and 103.7 would switch their formats, with KRBE
> broadcasting on 103.7. If they feel that the news station
> has the most potential, then they switch 97.5 and 104.1.
>
> Or maybe they don't do anything at all, but acquire a "Top
> 40" station. Perhaps they could fire the KRBE staff and
> just simulcast 104.1 and KQXY from Beaumont. After all,
> "Top 40" is "Top 40".
>
 
Re: I've come out of retirement to respond to SlaterRadio

I realy hope, and think, that who every buys will leave everything the same with KRBE, I dont think I would much like that idea of them moving KIOL over to 104.1, if they did that i'll be changing my presets again, I mean I like rock, but also a lot of what krbe is playing. Hope they dont change a thing who ever buys them.
<P ID="signature">______________
jras20</P>
 
Re: I've come out of retirement to respond to SlaterRadio

> I realy hope, and think, that who every buys will leave
> everything the same with KRBE, I dont think I would much
> like that idea of them moving KIOL over to 104.1, if they
> did that i'll be changing my presets again, I mean I like
> rock, but also a lot of what krbe is playing. Hope they
> dont change a thing who ever buys them.
>

I hope Cumulus doesn't screw with KRBE either.
However, it was Mike who brought me down to earth with a response a few threads back reminding me that radio companies don't always make the smartest decisions. No telling how this will turn out.

I think people on this board generally agree that KRBE is enough of a cash cow that it should continue running the same way it has been.
Plus, it's still one of the best Top 40 stations in the country.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom