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Susquehanna Websites

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promovet

Before you enter the websites of any Susquehanna property (KPLEX, KLIF, KDBN,KTCK) there is an ad for Trophy Nissan...Each ad is station specific with incentives offered for setting up a test drive...Was just curious to what everyone thought about this for advertising for a client...good, not good, will it work for the client? <P ID="signature">______________
Just dance to that Rock and Roll Music</P>
 
Well, as a web designer, I have to jump in on this...

1) It's bad web design. Someone is trying to navigate to your page for a reason. If you make them look at something else before they even get there, then you have increased the "click-off" chance exponentially.

2) It's bad advertising. If I'm going to KLIF's page, I'm going to be irritated by the fact that I have to look at this damned Nissan ad first. I will probably NOT be influenced by the ad.

But those are just my opinions. There is good web ad-ing, and bad web ad-ing. This is bad...<P ID="signature">______________
"Is all that we see or seem
But a dream within a dream?"
Edgar Allen Poe</P>
 
> Well, as a web designer, I have to jump in on this...
>
> 1) It's bad web design. Someone is trying to navigate to
> your page for a reason. If you make them look at something
> else before they even get there, then you have increased the
> "click-off" chance exponentially.
>
> 2) It's bad advertising. If I'm going to KLIF's page, I'm
> going to be irritated by the fact that I have to look at
> this damned Nissan ad first. I will probably NOT be
> influenced by the ad.
>
> But those are just my opinions. There is good web ad-ing,
> and bad web ad-ing. This is bad...
>
What are some examples of good web ad-ing?

You can simply click the go to the (insert station) website and miss the ad.

I'd be interested to see how it works out for Trophy.<P ID="signature">______________
Just dance to that Rock and Roll Music</P>
 
>
> What are some examples of good web ad-ing?
>
As much as I hate the ClearChannel template, take a look at KDGE's site. The advertisers are there, but not the main focus of the site.

>
> You can simply click the go to the (insert station) website
> and miss the ad.
>

yes, but first you must wait while the JavaScript vid downloads, then you must find the link to click away from the obnoxious advertising... it's too much. I heard someone talking to me from something that I didn't click "play" on, and I closed my browser.

Let's say that you are walking into the mall. You take one step inside, and there's a salesperson from one store or another in your face talking to you. You cannot enter the mall until you figure out exactly where to punch said salesperson to get them to shut up. I would end up punching the person, then leaving the mall without buying anything.



>
> I'd be interested to see how it works out for Trophy.
>


I would, too. If the appropriate person could be contacted, perhaps the click-thru rate coulld be posted.<P ID="signature">______________
"Is all that we see or seem
But a dream within a dream?"
Edgar Allen Poe</P>
 
> >
> > What are some examples of good web ad-ing?
> >
> As much as I hate the ClearChannel template, take a look at
> KDGE's site. The advertisers are there, but not the main
> focus of the site.
>
> >
> > You can simply click the go to the (insert station)
> website
> > and miss the ad.
> >
>
> yes, but first you must wait while the JavaScript vid
> downloads, then you must find the link to click away from
> the obnoxious advertising... it's too much. I heard
> someone talking to me from something that I didn't click
> "play" on, and I closed my browser.
>
> Let's say that you are walking into the mall. You take one
> step inside, and there's a salesperson from one store or
> another in your face talking to you. You cannot enter the
> mall until you figure out exactly where to punch said
> salesperson to get them to shut up. I would end up punching
> the person, then leaving the mall without buying anything.
>
>
>
> >
> > I'd be interested to see how it works out for Trophy.
> >
>
>
> I would, too. If the appropriate person could be contacted,
> perhaps the click-thru rate coulld be posted.
>
I definitely see your point, although the KDGE site is just a mess all together and confusing to look at. This is just a way for stations to add value to packages, keep clients happy, and ofer them different advertising opportunities. It's all about the money...<P ID="signature">______________
Just dance to that Rock and Roll Music</P>
 
> It's all about the money...
>
Duhhhh, we ARE talking radio here :)
 
> Before you enter the websites of any Susquehanna property
> (KPLEX, KLIF, KDBN,KTCK) there is an ad for Trophy
> Nissan...Each ad is station specific with incentives offered
> for setting up a test drive...Was just curious to what
> everyone thought about this for advertising for a
> client...good, not good, will it work for the client?
>
Ahhhh.. the joys of Google's pop up blocker. I just went to KPLEX,KDBN, an KLIF's websites and was able to get right in to the homepages, without any Trophy, Trophy, Trophy Nissan. (I heard you sing that)

WFAA's sight though works right through the blocker. That annoying pop up not only blocks the content, it scrolls with you.
 
> > Before you enter the websites of any Susquehanna property
> > (KPLEX, KLIF, KDBN,KTCK) there is an ad for Trophy
> > Nissan...Each ad is station specific with incentives
> offered
> > for setting up a test drive...Was just curious to what
> > everyone thought about this for advertising for a
> > client...good, not good, will it work for the client?
> >
> Ahhhh.. the joys of Google's pop up blocker. I just went to
> KPLEX,KDBN, an KLIF's websites and was able to get right in
> to the homepages, without any Trophy, Trophy, Trophy Nissan.
> (I heard you sing that)
>
> WFAA's sight though works right through the blocker. That
> annoying pop up not only blocks the content, it scrolls with
> you.
>
WFAA's site is annoying and so many have complained to "Let me speak to the manager". Kathy's repsonse was to justify them becasue Wfaa provides "more special" features than the other tv channel websites. She calls them "Pop unders" and when you are trying to read a story of major importance or checking to see the radar for the severe tstorm in your area, the "pop unders" follow your cursor and block your view.
 
> > It's all about the money...
> >
> Duhhhh, we ARE talking radio here :)
>



At some point, a decision needs to be made, though. At what point does the quest for income outweigh the quest for content?

You can set up a web page that is nothing but banner ads, each one generating revenue when clicked. The problem is that you have to give people a reason to come to that page in the first place. That reason is called "content".

So many sites are neglecting content so that they can get their ad-ing in your face and make sure that they get a click-thru that it's ridiculous. The sites that I visit on a regular basis are at least 90% content. Once you drop below 90% content, you run the risk of losing page hits, which means you run the risk of losing clicks, which means you run the risk of losing revenue.

Stop providing a place for advertisers to run amok and start providing content.

I ain't no radio marketing genius or nuthin... I just know that I can count on one hand the number of times that I've visited a radio station web site this week.<P ID="signature">______________
"Is all that we see or seem
But a dream within a dream?"
Edgar Allen Poe</P>
 
> > > It's all about the money...
> > >
> > Duhhhh, we ARE talking radio here :)
> >
>
>
>
> At some point, a decision needs to be made, though. At what
> point does the quest for income outweigh the quest for
> content?
>
> You can set up a web page that is nothing but banner ads,
> each one generating revenue when clicked. The problem is
> that you have to give people a reason to come to that page
> in the first place. That reason is called "content".
>
> So many sites are neglecting content so that they can get
> their ad-ing in your face and make sure that they get a
> click-thru that it's ridiculous. The sites that I visit on
> a regular basis are at least 90% content. Once you drop
> below 90% content, you run the risk of losing page hits,
> which means you run the risk of losing clicks, which means
> you run the risk of losing revenue.
>
> Stop providing a place for advertisers to run amok and start
> providing content.
>
> I ain't no radio marketing genius or nuthin... I just know
> that I can count on one hand the number of times that I've
> visited a radio station web site this week.
>
Couldn't agree with you more, but I think most stations, mainly the big dogs, see their websites as "added value" for a client and the clients see it as a great way to target consumers. I don't think you'll see any decisions being made anout makeing the sites more content oriented, although it would be nice. At least make the sites easy to navigate...CC's websites are all over the place and Infinity's are clustered with ads, at least LIVE'S is. <P ID="signature">______________
Just dance to that Rock and Roll Music</P>
 
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