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Sweeps But No TV Ads?
- Thread starter spew
- Start date
While I haven't seen any television ads in a traditional sense, the WKRN-2 weather forecasters often plug their radio forecasts on WJXA 92.9 at the end of their weather segments. I've seen WTVF-5 do the same thing with WKDF and WGFX.
I don't have any particular insight into the matter - but I would imagine that if TV ads were particularly effective, stations would be making the investment in them. Even when I lived in a larger market (Southern California), radio stations advertisements on TV were very rare.
I don't have any particular insight into the matter - but I would imagine that if TV ads were particularly effective, stations would be making the investment in them. Even when I lived in a larger market (Southern California), radio stations advertisements on TV were very rare.
upchuck, long time, few posts...
I dunno what you call a sucessful campaign. Did Mix 92.9 and Jack FM's TV ads not "at least add a dollop" to help make them effectively the number #1 and #2 non urban top stations with the best numbers, demos and revenues in Nashville the past several years? Yeah, cutbacks have happened recently, and it's seems that its been a non-issue, but SCRG returned the revenues to the market. How much do you see from the fleeing revenue takers --- CC or Cit or Crap? Virtually nothing. Takers take it away and loose. Sad but true.
FTR, I believe i-106 and the Party (maybe the Buzz) are advertising. Can't speak for KDF or The Zone, etc.
or CC.
I dunno what you call a sucessful campaign. Did Mix 92.9 and Jack FM's TV ads not "at least add a dollop" to help make them effectively the number #1 and #2 non urban top stations with the best numbers, demos and revenues in Nashville the past several years? Yeah, cutbacks have happened recently, and it's seems that its been a non-issue, but SCRG returned the revenues to the market. How much do you see from the fleeing revenue takers --- CC or Cit or Crap? Virtually nothing. Takers take it away and loose. Sad but true.
FTR, I believe i-106 and the Party (maybe the Buzz) are advertising. Can't speak for KDF or The Zone, etc.
or CC.
Tibbs2 said:FTR, I believe i-106 and the Party (maybe the Buzz) are advertising. Can't speak for KDF or The Zone, etc.
or CC.
Can't remember the last time I've seen a radio spot on channel 4. Admittedly I rarely watch during prime time but there's nothing during the day.
ISTR seeing both Party and Buzz on cable channels but not the OTA outlets.
Tibbs2 said:Did Mix 92.9 and Jack FM's TV ads not "at least add a dollop" to help make them effectively the number #1 and #2 non urban top stations with the best numbers, demos and revenues in Nashville the past several years?
If Jack FM has revenue, it's because they don't have any live jocks to pay. Mix already has the listeners - they do just enough advertising to keep TOMA. But every station that has ever advertised in this market missed the mark every time they ran TV ads.
Radio ad spending is down nationally. I often go away from radio station spots on tv and if I don't know what the station is I still don't know when the spot is over. Most advertising is dressed up to be how to win tons of money if you're the 87,000 caller when you hear a song something in your life one day. Radio can't communicate WHY I should listen or try them, unless it's to play a game.
The customer/listener has one question: "what's in it for me?" Answer them.
Sadly however April & May IS the time for music stations to benefit. Even with American Idol numbers off this year, the last night of their season in the 18-49 demo had more audience than all the main network shows combined. And you're a music station and didn't participate? No vision! It's a music crowd and you're not there? Poor form.
You're a news station and not running cable spots on CNN and Fox. Poor.
The days of total market run is over. Comcast can program your spot to the zip code you want. Good targeting.
But with radio having continual orgasmic plugs for their websites, and with all the cheap ways to do video production now, how lame is it that local radio doesn't have a 15 second spot running free on their own website? Why?.. creative impotence... Use what you got and you have a website. Sure you don't get around to updating your on air liners but twice a year cause you're busy, but don't say "we don't have $25,000 for a schedule so we're gonna sit tv out" have Gerry House on that website..have Proud Mary on that website..I'm surprised these PDs haven't just thought of that. It's so easy an intern or Hooters waitress could update the spots for you.
The customer/listener has one question: "what's in it for me?" Answer them.
Sadly however April & May IS the time for music stations to benefit. Even with American Idol numbers off this year, the last night of their season in the 18-49 demo had more audience than all the main network shows combined. And you're a music station and didn't participate? No vision! It's a music crowd and you're not there? Poor form.
You're a news station and not running cable spots on CNN and Fox. Poor.
The days of total market run is over. Comcast can program your spot to the zip code you want. Good targeting.
But with radio having continual orgasmic plugs for their websites, and with all the cheap ways to do video production now, how lame is it that local radio doesn't have a 15 second spot running free on their own website? Why?.. creative impotence... Use what you got and you have a website. Sure you don't get around to updating your on air liners but twice a year cause you're busy, but don't say "we don't have $25,000 for a schedule so we're gonna sit tv out" have Gerry House on that website..have Proud Mary on that website..I'm surprised these PDs haven't just thought of that. It's so easy an intern or Hooters waitress could update the spots for you.
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