Does Radio have their own version of sweeps (ratings) like TV does)
If so, when are they?
How are they measured?
If so, when are they?
How are they measured?
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Sweeps
- Thread starter Radiofan101
- Start date
Radio doesn't have the same seasonal motivation as TV, which typically debut new shows around 'Fall Sweep' rating periods. Among other motivations, advertisers generally look to 'Fall Sweeps' with TV to decide what new shows to advertise on in the upcoming season. Local TV stations look to Fall Sweeps to use the new and hopefully well promoted network show line up to help increase lead-in audience to local news or other locally-based programming.
Radio on the other hand conducts ratings year around, but the season can affect the results. For example, Fall, Winter and Spring 'books', are sought after due to a generally higher response rate by adults. Whereas Summer to a lesser extent because of listener vacations outside the home market and a much lower response average. Generally stations who slant younger in their target demographics do better in the summer because youth are on summer break and available to participate in ratings.
In larger PPM rated radio markets, the closest you get to TV overnight ratings, are weekly ratings which are averaged to make up a single month total.
Radio on the other hand conducts ratings year around, but the season can affect the results. For example, Fall, Winter and Spring 'books', are sought after due to a generally higher response rate by adults. Whereas Summer to a lesser extent because of listener vacations outside the home market and a much lower response average. Generally stations who slant younger in their target demographics do better in the summer because youth are on summer break and available to participate in ratings.
In larger PPM rated radio markets, the closest you get to TV overnight ratings, are weekly ratings which are averaged to make up a single month total.
TVradioguru said:
Weeklies can be broken out by day, as can books. Books are not an average of 4 weeklies, but they are close to it... they are based on daily cume and TSL and reweighted and tabulated for the 4 week period. And since the PPM is panel based, it does not make much sense to avergae multiple books, either.
Agreed. I was just trying to give a simple explaination to the question as compared to TV ratings.
TVradioguru said:
There is no simple explanation of PPM... I just went through two days of PPM training exercises... I've been in PPM training, seminars and meetings since 2002 and still have questions.
Small markets have diaries out continuously. Arbitron then packages the results as "condensed" books twice a year. The results are more of a moving average than a snapshot of the market. Hence--in theory--events that might distort the ratings such as a big contest on one station, or a hot team on a station that carries live sports (e.g.--baseball pennant race, winning H.S. team), are evened out by having the diaries spread out over a number of months.
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