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"Swing 1270"

From an arm-chair Music Director: Sounds like Swing 1270 keeps adding to their music library – nice. Now, just get rid of the “modern” pop crap (Turtles, Carpenters, Neil Diamond and the like) and replace it with some instrumental big-band (Duke, Dorsey, Miller, the Count and the like).
 
From an arm-chair Music Director: Sounds like Swing 1270 keeps adding to their music library – nice. Now, just get rid of the “modern” pop crap (Turtles, Carpenters, Neil Diamond and the like) and replace it with some instrumental big-band (Duke, Dorsey, Miller, the Count and the like).

The goal of commercial is to have the largest audience with the youngest demos as possible. Obviously no AM station is going to do well with 35 & under but could do well 12+ (actually 54+). You have to remember the Beatles I Want To Hold Your Hand/She Loves You are going on 50 years old. The only way the music you suggest to gain any kind of audience on commercial radio would be to put radios in cemeteries.
 
The only way the music you suggest to gain any kind of audience on commercial radio would be to put radios in cemeteries.
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Interesting!! I happen to appreciate "swing" music (I blame my parents, yes) Point being, that you have to interchange "cemeteries" with the "junkyard". Radios are "going away"...cept the ones already installed in vehicles. Forget the format.

And so the radio vs. tech saga continues.....

Have at it :D

HDBG
 
>>The goal of commercial is to have the largest audience with the youngest demos as possible. Obviously no AM station is going to do well with 35 & under but could do well 12+ (actually 54+). You have to remember the Beatles I Want To Hold Your Hand/She Loves You are going on 50 years old. The only way the music you suggest to gain any kind of audience on commercial radio would be to put radios in cemeteries.

Sadly, you may be right. However, "swing"/big band is making a comeback with performers like Michael Buble bringing that great music to a new generation. I'm not saying play ALL instrumentals, but mix them in, give the younger audience a taste, help the comeback along. In working with a local big band, I see the cume you're talking about getting turned on all the time.
 
To continue my point and hopefully not offend anyone. Everybody has their favorite type of music and that's OK. But if you were an opera lover would you put it on a radio station you owned? Only if you have money to throw away.
As a programmer your job is play the music people want to hear and your audience is familiar with. Your job is not to educate them to the music you personally like. I have no problem with big band music, but Glen Miller and the Dorsey's recorded 70 years ago, and I'm sorry the originals did not do well in converting over to digital. However, Carly Simon's Moonlight Serenade sounds great. That's the version I would add.

I heard Wease this morning talking about Neil Diamonds' Sweet Caroline. The whole crew was singing along to it and knew the words. It's 38 years old but people love it. It has always tested very well, and people under 54 will listen to it. That's the kind of music that needs to played on a nostalgia station that has any hope to be successful.
 
therealjm12 said:
I heard Wease this morning talking about Neil Diamonds' Sweet Caroline. The whole crew was singing along to it and knew the words. It's 38 years old but people love it. It has always tested very well, and people under 54 will listen to it. That's the kind of music that needs to played on a nostalgia station that has any hope to be successful.
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"Sweet Caroline," for reasons unknown to me, was also played at what might be the final game for the Batavia Muckdogs baseball club. The "dah dah dah" was provided by the small but enthusiastic crowd, led by the Batavia mascot.
 
umtrr-author said:
"Sweet Caroline," for reasons unknown to me, was also played at what might be the final game for the Batavia Muckdogs baseball club. The "dah dah dah" was provided by the small but enthusiastic crowd, led by the Batavia mascot.
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Not sure what you'd have been doing at an event like that, or what sort of disreputable company you'd have been keeping... ;)

In any event, "Sweet Caroline" became one of the musical staples at Fenway Park around the time the Sox were on their way to the 2004 Series, and has subsequently become a ballpark staple, complete with audience-participation "dah dah dah," pretty much everywhere.
 
therealjm12 said:
To continue my point and hopefully not offend anyone. Everybody has their favorite type of music and that's OK. But if you were an opera lover would you put it on a radio station you owned? Only if you have money to throw away.
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Or a tax write off for a company that deliberately exists to refrain from competing with sister stations.
 
I was just on their website and saw the music list for the last couple of hours. It looks like a good mix. I wish them well. While it's not the music of my generation, I like it!
 
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