We have an unnamed programming service that provides content 24/7...and we are thinking of going back to local control of our programming...I have a few questions. Anyone been thru this? DM me and lets chat...
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Switching from a programming service...
- Thread starter The Hustle
- Start date
I've worked with a few stations that left Westwood One-style formats behind, such as one which abandoned ship when the Stardust format ended. But I'm not sure I have much info that remains relevant, because I've been out of radio programming for a long time.
The biggest piece of advice: you need someone who is in charge of programming and has knowledge of, or willingness to learn, the format you wish to program. That job gets bigger if you hire announcers (even if voice tracked), and also gets bigger if the format plays current music.
I'm mostly of the opinion that 24/7 formats are outdated technology, but I will admit that there is value for a radio station being able to farm out the nuts and bolts of music programming.
The biggest piece of advice: you need someone who is in charge of programming and has knowledge of, or willingness to learn, the format you wish to program. That job gets bigger if you hire announcers (even if voice tracked), and also gets bigger if the format plays current music.
I'm mostly of the opinion that 24/7 formats are outdated technology, but I will admit that there is value for a radio station being able to farm out the nuts and bolts of music programming.
You also need a good music scheduling utility that your new PD is comfortable with. The gold standard is GSelector, but it is not inexpensive.
I've had good luck with Aiir products and they recently released a music scheduler. They're generally affordable and great to work with, in my experience. Not being paid to endorse nor do I work for them, just been successful with their stuff.
K.M. Richards
Program Director, The Eighties Channel™
I find MusicMaster to be much more configurable and flexible. And they will allow the software to be downloaded and registered free of initial charge, in favor of a nominal monthly "use fee" based on the number of stations it is used to schedule music for. Their tech support is excellent, especially in the area of configuring logs to match what a station's automation and traffic systems are expecting.
If the OP will PM me with contact information I will be happy to elaborate further and share my contacts at MM.
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