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Syndicated hosts salaries

C

cm454

Alright, let's hear it:

So many think that if you have a syndicated show, you're rolling in dough.

Granted, the 1st tier guys (and gals) are probably making pretty nice $$$, but how about the 2nd & 3rd tire hosts?

My impression has been that you're much better off salary-wise having a great position on ONE station in a big city, than being on 100 little stations. If you'll remember, KFI's John & Ken ended their syndication deal to take a morning job at KABC, before completing the round robin and landing right back where they were before syndication---afternoons at KFI.

C'mon, I cannot believe the Lars Larson's of the world are really clening up---but then again, Roy Masters(!) is still doing a show after all these years--and he's gotta be consider 5th tier at best.
 
When Tony Snow resigned as presidential press secretary he said his salary ($168,000.00) was not enough to support his family. He said at the time he had run through his savings.

As a syndicated host (Fox Radio, late morning) in 2005, Talkers' Magazine guesstimated him tied with Al Franken and Jim Cramer with an audience of 1.25 million.

Sounds like he was making MUCH more than $168,000 in radio. And $168,000 is much more than most people in radio make.
 
Julius Leonard Marx said:
When Tony Snow resigned as presidential press secretary he said his salary ($168,000.00) was not enough to support his family. He said at the time he had run through his savings.

As a syndicated host (Fox Radio, late morning) in 2005, Talkers' Magazine guesstimated him tied with Al Franken and Jim Cramer with an audience of 1.25 million.

Sounds like he was making MUCH more than $168,000 in radio. And $168,000 is much more than most people in radio make.
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Not a great example because Snow was/is not a radio-only situation. Hard to get a read on what his salary would be as a stand-alone sydicated radio host.

P.S. I find that raspy Rita-Cosby-like voice of his to be unlistenable.
 
I am not sure on this, but I would venture too say Roy Masters probably does not have much of a salary. His show is a program
designed to help people, and he sells no commercials just solicits donations. His website offers many free downloads and I believe
he does his show to truly help people better their lives. I think if he did not make a dime he would continue to do his show. He is
syndicated by TRN but I don't know if he has the same kind of deal that there other hosts have.
 
I am not sure on this, but I would venture too say Roy Masters probably does not have much of a salary. His show is a program designed to help people, and he sells no commercials just solicits donations. His website offers many free downloads and I believe he does his show to truly help people better their lives. I think if he did not make a dime he would continue to do his show. He is syndicated by TRN but I don't know if he has the same kind of deal that there other hosts have.
Click to expand...

:D No he doesn't have the same deal! He owns TRN! ;D
 
The syndicated hosts I've talked with (and granted, it's not a big number, and no 'top-tier' talkers) have all said that they don't make a ton of money from syndication. They do better with local endorsement deals than they do off the syndication deals.

And yeah, I'm sure Tony Snow made most of his money from being on TV... so that really isn't a good analogy.
 
32 stations; I make five figures. 8)
 
Sorry, folks. Tony Snow is the only (recent) talk show host to give us a clue about his money situation. And many (maybe most) of the syndicated radio hosts have outside income. TV. Commercial fees. Books and magazine articles. Speaking engagements (this may be where the big money is). Maybe what they get from radio is a small portion of total income and really serves to open up other money opportunities.

Last time I looked Paul Harvey got $100,000 plus expenses including private jet for making speeches (that figure may have gone up by now). Tony Snow is not back on the radio but he has a book advance and is working the rubber chicken circuit.

We who work in the trenches of radio sometimes forget that those who make big radio salaries don't depend on their radio salaries.
 
$100,000 a speech would be low for a Hannity or Limbaugh.

Glenn Beck got a $5 mil/year deal just recently, with another $5 mil/year possible for some type of profit sharing; basically, since he has some type of arrangement where his "Mercury" outfit produces the show, they get cut in on ad dollars. If you're Lars Larson and on in a bunch of sub-100 markets, there aren't many ad dollars to be had. I did see Lars' house once in Talkers and I doubt he's making a ton. Nice guy, but probably better suited for Portland and his NW show.

Hannity inked a deal a few years ago for $5 mil/yr, which seemed low. Maybe it's gone up, because the articles about Beck all said he was third highest paid behind Hannity and Rush.

I'll lay off Ian for a change and say that his income isn't exactly the same as these other hosts, as he's basically selling time himself (not actually himself). Kudos to him for making a living off doing a show on GCN, although it's a little difference situation than Lars Larson on WW1, etc.
 
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