Can somebody please explain “syndicated” programming on Internet radio stations. I listen to a couple of well programmed Smooth Jazz stations that run syndicated programming on the weekends. The programming (which is essentially the same on both stations) sounds more like vanity programming, so I have to assume that the time is purchased by the host of the program. Brokered programming makes economic sense on terrestrial radio, but isn’t it easier and cheaper to post the shows to Shoutcast or Live 365 than to purchase time on someone else’s Internet stream? Further, when you consider the unlimited choices available to the consumer of Internet radio, why degrade the product by breaking away from the niche they hopefully fill? Perhaps I’m missing something…it wouldn’t be the first time. Any ideas.
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Syndicated programming on Internet streans
- Thread starter mikedow
- Start date
I have one program that is "different" from the primary format.
When I first began my Internet station back in 2001, it had a contemporary Christian format. It also had a program called MUSIC OF NEW LIFE that focused on classic CCM, and aired both on a local terrestrial station and the Internet stream. (I'd been involved with MUSIC OF NEW LIFE since 1983.)
After the terrestrial station changed format, they dropped all music. I eventually purchased their CCM library and kept the program going on the Internet.
My station is now country, but I've kept the original MUSIC OF NEW LIFE program on the air for years. It's my own show, yet it sounds nothing like the regular format.
It airs once a week on Sunday mornings.
When I first began my Internet station back in 2001, it had a contemporary Christian format. It also had a program called MUSIC OF NEW LIFE that focused on classic CCM, and aired both on a local terrestrial station and the Internet stream. (I'd been involved with MUSIC OF NEW LIFE since 1983.)
After the terrestrial station changed format, they dropped all music. I eventually purchased their CCM library and kept the program going on the Internet.
My station is now country, but I've kept the original MUSIC OF NEW LIFE program on the air for years. It's my own show, yet it sounds nothing like the regular format.
It airs once a week on Sunday mornings.
Lead Me To The Rock Radio airs many syndicated programs, mainly on the weekend, as they provide programming that we cannot offer on our own at this time. Most are countdown programs, and the content and production is quite good. We do not pay for any of these programs. They are free to air, and we are willing to air them.
This station is Contemporary Christian as was mikedow's station at one time.
We also play many syndicated one to two minute programs during the weekdays that listeners enjoy. Now, maybe this is unique to Christian stations, but I don't think so. I think that there are many features that Internet stations may air, that will will fit into their format, and that listeners will appreciate. I just haven't investigated enough to know for sure on the other formats.
On another note, there is something that familiarity brings to station listeners, whether Internet or Terrestrial. I'm not saying that all listeners to Internet radio are willing to listen to the same thing on the Internet that is being programmed on Terrestrial radio. There are many listeners that are familiar with Terrestrial radio that are looking for something different, and listen to Internet radio for that reason. There are also others that listen to a particular Internet station because they do hear much of the same on the Internet streaming only station that they enjoy and is shared with Terrestrial radio. If you are an Internet only station, it is a matter of whom you wish to please to some extent.
Lead Me To The Rock Radio sounds much like a Terrestrial station, without the announcers or personalities, if you want to call it that. Though the station doesn't have a huge listener-ship for the Internet, we do have a decent following, and I believe that is in part because listeners are interested in what they are used to listening to on their way to or from work on their car radio. We can provide this service while in their workplace and a bit more in my humble opinion. The bit more is something that Terrestrial radio doesn't seem to often offer, and that is the one to two minute syndicated programs. Though syndicated, and available to every station, many stations do not provide these programs, so maybe that does set Internet radio apart from Terrestrial radio!
This station is Contemporary Christian as was mikedow's station at one time.
We also play many syndicated one to two minute programs during the weekdays that listeners enjoy. Now, maybe this is unique to Christian stations, but I don't think so. I think that there are many features that Internet stations may air, that will will fit into their format, and that listeners will appreciate. I just haven't investigated enough to know for sure on the other formats.
On another note, there is something that familiarity brings to station listeners, whether Internet or Terrestrial. I'm not saying that all listeners to Internet radio are willing to listen to the same thing on the Internet that is being programmed on Terrestrial radio. There are many listeners that are familiar with Terrestrial radio that are looking for something different, and listen to Internet radio for that reason. There are also others that listen to a particular Internet station because they do hear much of the same on the Internet streaming only station that they enjoy and is shared with Terrestrial radio. If you are an Internet only station, it is a matter of whom you wish to please to some extent.
Lead Me To The Rock Radio sounds much like a Terrestrial station, without the announcers or personalities, if you want to call it that. Though the station doesn't have a huge listener-ship for the Internet, we do have a decent following, and I believe that is in part because listeners are interested in what they are used to listening to on their way to or from work on their car radio. We can provide this service while in their workplace and a bit more in my humble opinion. The bit more is something that Terrestrial radio doesn't seem to often offer, and that is the one to two minute syndicated programs. Though syndicated, and available to every station, many stations do not provide these programs, so maybe that does set Internet radio apart from Terrestrial radio!
The only question I have is for these syndicated programs, which I assume are "long-form" types, how do the stream operators remain DMCA compliant? I see too many air these shows with only one stream title (usually the show title) and not transmit the data for each song as required for DMCA compliance.
Back when I was running a stream I usually tore apart the audio file and tagged each song separately so I could run it and remain compliant. It became such a chore that it was easier to just get the voicetracks from the show's producer and have the local automation system run it on the fly.
Back when I was running a stream I usually tore apart the audio file and tagged each song separately so I could run it and remain compliant. It became such a chore that it was easier to just get the voicetracks from the show's producer and have the local automation system run it on the fly.
LowPayDJ said:
They are suppose to send the data manually. I know Live365 has a page that allows manual input of the required data when you play music from sources incapable of self-sending the data. When I did my live shows on my webstream I would do this and while it was inconvenient it wasn't impossible, even when songs were only 2 1/2 minutes long.
I believe there are utilities for those who use Icecast and Shoutcast that perform the same functionality.
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